1. Where does Business Intelligence pay dividends? Business Intelligence, if you get it right, gives you the chance to improve your organization significantly but improvement means change and that isnt easy to achieve. Norman Manley Decision Support Systems

2. Where does Business Intelligence pay dividends? HIPAA Basel II Tabaksblat SOX Loyalty programs Profitability Buyer behaviour Special offers Legal considerations and Fraud Identity theft Anti-Money Laundering Fraud prevention Criminal information Performance Management Business Controls Mergers and Acquisitions Supply Chain Efficiencies Accountability and compliance Customer knowledge Business Performance Risk Management Information misuse Privacy Compliance to rules Risk Management Information misuse Privacy Decision Support Systems 2014 3. Accountability and compliance Compliance to rules It is the managers job to ensure that their organization meets international regulations. Failure to do so may result in losing their jobs or even legal penalties (jail) Risk Management - to minimize, monitor, and control the probability and/or impact of unfortunate events Information misuse - it is the job of the law to curb the misuse of information and protect individuals and companies from the disclosure of confidential information Privacy - The right not to be subjected to unsanctioned invasion of privacy by the government, corporations or individuals is part of many countries' privacy laws. Where does Business Intelligence pay dividends? Wall Street Journal June 23 2014 - BNP Near Settlement With U.S. for Up to $9 Billion fine http://online.wsj.com/articles/bnp-near-settlement-with-u-s-for-up-to-9-billion-1403483369 Decision Support Systems 2014 4. Where does Business Intelligence pay dividends? Loyalty programs - loyalty programs should offer incentives for customers to reduce their switching to other vendors by offering them better service and better value. Profitability - many organizations have both customers and products (services) on which they consistently lose money. This can be a strategic choice but in most cases they dont even know it is happening. Buyer behaviour - is the decision process and acts of people involved in buying and using products and services Special offers - a product, service, or programme that is offered at reduced prices or rates. It is important to offer the customers a special offer that is relevant to their requirements Who is my customer and what do they need? Using information (BI) to better understand what products and services the customer wants and why they buy from you is essential to the success of any organization. It is almost impossible to do this well unless the information is available Decision Support Systems 2014 5. Where does Business Intelligence pay dividends? Is anyone in the organization breaking the law? Fraud prevention - is the proactive identification and removal of the causes and factors enabling fraud. It starts with identification of unusual transactions Identity theft - is when your personal details are stolen and possibly used to commit fraud. Currently we store (too) many personal details about customers it is essential that we ensure that they are secure Anti-Money Laundering - measures taken to avoid misuse of the financial system, including terrorism financing, tax evasion and evading of international sanctions. We often use analytics (pattern recognition) to discover these activities. Criminal information- the evidence that a criminal act has been or is being carried out. This type of information is used to stop criminal activity within an organization or can be used in the prosecution of criminals. Using information (BI) to discover possible criminal activities by analysing dubious data and transactions often using pattern recognition and checking if the reported numbers match what is happening. Decision Support Systems 2014 6. Where does Business Intelligence pay dividends? Do we know how well the business is performing? Performance management - a technology for managing both behaviour and results, two critical elements of what is known as performance, requires the setting of goals and monitoring to see if the goals are achieved Business controls - are a system of scrutinizing and approving administrative and accounting processes within an organization to ensure that the organization is administered in a proper way. Mergers & Acquisitions - deals with the buying, selling, dividing and combining of different companies and similar entities that can help an organization grow rapidly, these entities almost always have different information systems which need to be consolidated into one source of the truth. Supply Chain efficiencies - a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer often contains bottlenecks. Identifying and removing these bottlenecks requires constant monitoring of the internal processes Using information (BI) to find the internal bottlenecks by analysing the performance of the various constituent parts can lead to huge improvements in business performance and much lower costs. Decision Support Systems 2014 7. Where does Business Intelligence pay dividends? What is the Return On Investment (ROI) - almost certainly the question that is asked most when discussing the feasibility of Business Intelligence initiatives the answer is generally that we dont know! The four areas shown above are most likely to pay dividends, but beware the profit may not be what you expect, many of the issues made visible by the right information (fraud, bad products, inefficiency) are not necessarily what you wanted to see. Decision Support Systems 2014