who says social media & HR can’t be friends?

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first, a primer on social media.

social media is the umbrella term

that share these characteristics:applied to the various online media

transparentcommunity

conversation

participation

conversation

participation

community

transparency

social media is a fundamental part of the internet these days. (you can’t avoid it.)

the way we communicate.it’s a fundamental shift in

(translation: unavoidable)

dominate the internet world.social media sites

20051. yahoo.com2. msn.com3. google.com4. ebay.com5. amazon.com6. microsoft.com7. myspace.com8. google.co.uk9. aol.com10. go.com

now1. google.com2. facebook.com3. youtube.com4. yahoo.com5. live.com6. baidu.org7. wikipedia.com8. blogger.com9. twitter.com10.QQ.com

Source: Alexa Global Traffic Ranking

Within a few years, a company that doesn’t engage in this sort of activity will look dated.

What would you think of a company who had one static graphic and no links on its home page?

In 1995, that was typical – now it’s laughable. And in the same way, companies that aren’t wired into the groundswell in 2012 will look very 20th

century – which is to say, out of touch.

- Groundswell: Winning in a World Transformed by Social Technologies

human resources

marketing

publicrelations

business objectives by department.upper mgmt

“I want to demonstrate thought leadership & gain

influence.”“I want to better

understand & manage our brand reputation.”

“I want to increase awareness as well as

build brand advocacy.”

“I want to find & hire the best people for the job.”

83% of companies use social media for recruitment.

recruitment

- source: Jobvite 2010 Social Recruiting Survey

which social media does your company use for recruiting?Q

- source: 2010 Jobvite Social Recruiting Survey

recruitment » opportunities.• find candidates

- targeting

- reach

- social referrals

recruitment » opportunities.• pre-screening

- social footprint

- background check

recruitment » opportunities.• market your company

- what employees say about your company

- videos

- blogs

Ernst & Young Careers.social recruitment in practice:

Building your employer brand isn't about shouting the loudest, it's about communicating in a way your audience will respond to.

- Margie KwanEmployer Branding Senior Manager

knowledge management.

An estimated 70% of corporate “knowledge” is locked in email.

- source: Integrated eCollaboration report

• 39% say they have difficulty locating the right people.

• Only 25% frequently go outside their department to seek or share knowledge.

• 38% don’t get asked for their help or information.

source: Harris Interactive and Tacit Knowledge Systems

them do their job better.67% believe colleagues can help

knowledge management in practice:BT Communications.

» BTpedia

» BTpedia

» blogs

» podcasting

» project wikis

» my pages

We see social media tools as a huge opportunity to transform the way our employees interact with each other, with ‘the company’, and with our customers, partners and suppliers.

- Richard DennisonInternal Programme Manager

collaboration » social tools.

social collaboration in practice:Dell Employee Storm.

ideas in action:special edition World of Warcraft notebooks.

A company this size is not going to be about a couple of people coming up with ideas. It’s going to be about millions of people and harnessing the power of those ideas.

- Michael DellFounder and CEO

see, HR + social media doesn’t have to be a bad thing.