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Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy

Why a successful business must be collaborative one

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90:10 Innovate explain why to be a successful business in the networked world you need to be a collaborative one. Offering an approach to cocreating your business its products and services.

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Page 1: Why a successful business must be collaborative one

Need Some Help?Let the crowd shape you.Make you a better fit.The Co-Creation Consultancy

Page 2: Why a successful business must be collaborative one

• We are• What’s changed• Our Method

Page 3: Why a successful business must be collaborative one

We are..• We are a crowd of researchers, planners, brand

strategists, web developers and social media specialists.

• We use methods of co-creation to bring about insight, innovation and action for organisations.

• We make your products, services and communications a better fit for the intended consumer – helping deliver a better business

Page 4: Why a successful business must be collaborative one

• We are.• What’s changed• Our Method

Page 5: Why a successful business must be collaborative one

People have always been activists

Page 6: Why a successful business must be collaborative one

With opinions

With

Page 7: Why a successful business must be collaborative one

BUT!

Page 8: Why a successful business must be collaborative one

Then: Locally

Page 9: Why a successful business must be collaborative one

Now: Globally Connected

Page 10: Why a successful business must be collaborative one

They are in control.Friend or Foe.

Page 11: Why a successful business must be collaborative one

TV Ads may entertain but do they convince

Page 12: Why a successful business must be collaborative one

Age of innocence lost

Age of Ad Innocence is lost.. Forever

Page 13: Why a successful business must be collaborative one

Campaign Micro-SitesBanners & AdsSpace Junkto navigate around

Page 14: Why a successful business must be collaborative one

Pull not push

Th

e U

ser

is t

he

Des

tin

atio

n

Page 15: Why a successful business must be collaborative one

Feed Me!

Getting what I wantWhen I wantWhere I wantHow I wantResult:Media Fragmentation.

Page 16: Why a successful business must be collaborative one

Culture of Niche

PersonalisationDiversificationFragmentationThe only reach is Long-tail

Page 17: Why a successful business must be collaborative one

And now free from the desktop

Page 18: Why a successful business must be collaborative one

The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.

Page 19: Why a successful business must be collaborative one

So Everything is Betaand Beta is inviting

Page 20: Why a successful business must be collaborative one

So invite your greatest assetPEOPLE both

Inside

& Out

Inside

to Co-Create

Page 21: Why a successful business must be collaborative one

NB: Applied to typical Product & Service Supply Chain

Impact to Business• Cheaper, quicker routes to

market• Greater operational

efficiencies• Direct and unmediated

relations with consumers• Resulting decreased

dependencies on 3rd party mediators (agencies & media owners)

• Less message more action driven

Page 22: Why a successful business must be collaborative one

Impact to Market Research• Answers without questions• Global real-time data• Contextual social profiling• Massive reduction in cost• Real scale for Qual research

Answers

More Answers

Page 23: Why a successful business must be collaborative one

Impact on Communications• Less broadcast & eyeballs• More conversational• No spin rather open transparency• Requires engagement• Requires P2P transmission• Greater ROI and conversions

Page 24: Why a successful business must be collaborative one

This does not mean you give everything over to the mob.No you do still have a role.Create something inviting. Curate their ideas

Page 25: Why a successful business must be collaborative one

• We are.• What’s changed.• Our Method

Page 26: Why a successful business must be collaborative one

Listen to discover those who share your

purpose

Invite them into an

open/closed bespoke

community

Community surfaces and validates best ideas and key

influentials

Select key influentials to

collaborate with internal

teams

Direct InsightBest-fit

productsMore

efficient marketing

Attracts more users more

ideas, potential new

customers

Private, Safer, faster; greater

control

OPEN

CLOSED

90:10 Co-Creation Process

Page 27: Why a successful business must be collaborative one

Selection

Crowd Recruitment:• Open, shows Brand Affinity• Responsive, shows Mindset• Voted, shows Relevancy

Page 28: Why a successful business must be collaborative one

An ‘Influential’ to 90:10 is

• Connected• Representative• Constructive• Respected• Quoted

Page 29: Why a successful business must be collaborative one

Make things for your customers with your customers

• Looking for a new product?• Looking for a competitive edge?• Need to improve your current offering?• Need to create a brand from scratch?• Time for a brand refresh?

Page 30: Why a successful business must be collaborative one

So what are you waiting for?Contact: Jamie Burke CEO 90:10 Groupor David Cushman Head of Innovation

[email protected]/jamie247

[email protected]/DavidCushman