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May 2014 Milorad Krneta Soft10 Inc. Big Data Predictive Modeling Software: Dr. Mo

Why big data automatic predictive modeling

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The very next Big thing about Big Data is Big Value. Big Data can expensive proposition without crystal clear value proposition. That clearly needs to come through Big Data Predictive Modeling. Big Data Predictive Modeling must bring substantial increase of ROI to justify itself.

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Page 1: Why big data automatic predictive modeling

May 2014Milorad Krneta

Soft10 Inc.

Big Data Predictive Modeling Software: Dr. Mo

Page 2: Why big data automatic predictive modeling

Big Data Predictive Modeling

• Expectations • Requirements

• Note: • Small Data Predictive Modeling : 0s variables• Big Data Predictive Modeling : 00s, 000s, 0000s variables• All presented numbers were empirically established.

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Page 3: Why big data automatic predictive modeling

Big Data Predictive Modeling Expectations

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Page 4: Why big data automatic predictive modeling

Customer Picture

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Predictive Modeling

Small Data

Predictive Modeling Big Data

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Conversion Rate

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Predictive Modeling

Small Data

Predictive Modeling Big Data

0.002%

2%

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Predictive Modeling Small Data

Predictive Modeling Big Data

0.02%

31%

Recommender-Engine Success Rate

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Frequency of Successful Projects

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Predictive Modeling

Small Data

Predictive Modeling Big Data

Once a month

20x per month

Page 8: Why big data automatic predictive modeling

Decision-making Risk

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Predictive Modeling

Small Data

Predictive Modeling Big Data

30%+

Less than 5%

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Predictive Modeling

Small Data

Predictive Modeling Big Data

2 weeks+

By hours, minutes

Decision Modeling Support required time

Page 10: Why big data automatic predictive modeling

Big Data Predictive Modeling Requirements

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• Example:• Training file:

– 500 independent variables– 10 million records

• Prediction file • 50 million records• Big Data Prediction Delivery: 6 hours. • Small Data Prediction Delivery – Not possible at

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Speed: 000x faster than now

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Small Data Predictive Modeling AccuracyBest-One Model Accuracy Example:ID= 4508179Prediction: Person making $100k, not married and male will choose Cadillac Sport with 37% probability

Big Data Predictive Modeling AccuracyMultiModel Accuracy Example:ID=45081791. Prediction: Person making $100k, not married and male will choose Cadillac Sport with 37% probability2. Prediction: Married person, house>4,000sq.ft. will choose Cadillac Sport with 28% probability3. Prediction: College educated person, self-employed, has cottage, frequent restaurants more than 3x per week will choose Cadillac Sport with 62% probability………………………………..

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Accuracy: much higher than now

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Small Data Predictive ModelingBest-One Model Accuracy Example:

1. Person making $100k, not married and being male will choose Cadillac Sport with 37% probability

• Big Data Predictive Modeling Multi-Model Accuracy Example:

1. Prediction: College educated person, self-employed, has cottage, frequent restaurants more than 3x per week will buy Cadillac Sport with 62% probability

2. Person 35-39, high executive and not married will choose Cadillac Sport with 62% probability

3. Person with investment over $500k, married, being over 65 will choose Cadillac Sport with 62% probability

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Accuracy: More Best Prospects

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04/11/2023

Big Data Prediction Nature

• Big Data continuous feeds

• Big Data Predictive Modelingcontinuous prediction generation- objective predictions-new knowledge discovery-24/7 guided future action

2013 Soft10. All Rights Reserved. Confidential

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Page 15: Why big data automatic predictive modeling

• NO:• Big Data Modeling Experts Cost is prohibitive since

there is no scale advantage with data volume • • Yes:• Big Data Modeling Cost must be scalable based on: License-usage fee + machine time

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Cost

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• Anybody should be able to run Big Data Predictive Modeling

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Simple to run

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• So, how can Big Data Predictive Modelling be made possible?

Page 18: Why big data automatic predictive modeling

• Automatic: fast• Automatic: simple to run• Multi-Model: the highest accuracy• Multi-Model: the highest reliability• Technology Strength: 24/7 unlimited• ANYBODY can afford it

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Here is How Big Data Predictive Modeling Must Be:

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The Big Data Predictive Modeling Revolution Man Versus Machine!

• Big Data Predictive Modeling Decisions are based on Predictions not on History!

• Big Data Predictive Modeling will bring Prediction Discoveries - all the time, literally!

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So, WHO is Big DataPredictive Modeler?

Dr. MoVirtual Data Miner

Virtual Predictive ModelerVirtual StatisticianAutonomous Decision Maker

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Page 21: Why big data automatic predictive modeling

• Business Leaders by hiring Dr. Mo will drive Progress into:

MORE PRODUCTIVE, MORE RATIONAL, LESS UNCERTAIN

GREEN WORLD!

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We stand by Green World.