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And Why You Should Too!
Introduction To Marketing 380
I LOVE MARKETING
WWU/Marketing 380/Instructor, Eugenie Jones
Marketing:
ILM
1Informs 2Distinguishes 3Persuades
I.LOVE.MARKETING/ILM because…
1 Informs
Marketing Informs And Causes Action
Marketing tells your unique story to your unique audience.
ILM because it informs my audience and creates connection
1
Informs
ILM because it informs my audience and creates connection
Marketing Informs
It finds the audience and writes the story … • Introducing products that satisfy needs• Giving social causes/ideas a voice• Convincing consumers to join-in, buy goods
or use services
2Through branding, marketing communicates product uniqueness with clarity and consistency….
Distinguishes
Marketing Distinguishes …
ILM because it’s communicates uniqueness
2Through branding marketing tells who you are, what you stand for and what unique value you bring to the table ….
Distinguishes
Marketing Distinguishes …
ILM because it’s communicates uniqueness
It differentiates your image, your product, your cause or your idea
from the pack
3PersuadeCreate Desire
Marketing Utilizes Strategies That Persuade Action
Marketing allows for a variety of ways to reach target audiences and persuade them to join-in, buy or more…
ILM because it’s persuades action
You’ll Use The Basic Concepts Of
Marketing
Wherever Your Career Takes You
…And NOW Hopefully You Do As Well
Is Why ….
I LOVE MARKETING
WWU/Marketing 380/Instructor, Eugenie Jones
INFORMING your image, product or serviceDISTINGUISHING your unique brand to your unique audience
PERSUADING your audience of the value in joining your cause or
buying your product