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Current approaches to internet advertising are caught in a "vicious cycle" where, advertisers are forced to intrude and annoy the reader to grab attention and content publishers make ads smaller to reduce annoying-ness of ads to keep readers on site. A vicious cycle which leads to a wall of junk on every page. We demand a fresh approach to advertising online, where the format of the ad gives incentives to be creative and less intrusive/annoying.
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Why We Hate Advertising.
Copyright © Abdulla Faraz, 2012 // [email protected] // @n3m6 // +Abdulla Faraz
Have you ever seen an online ad that inspired you?
Never.
Every year hundreds of gorgeous, creative, inspiring, enriching, entertaining and heartbreaking ads are made.
None of it makes it online.
Ever seen anything like this online?
… or this?
Never.
Contrary to popular belief,
We Love Advertising.
Just ask any Vogue reader.
But, we hate
online advertising.
Haiku?
Our eyes are jumping hoops to avoid all the noise on the page.
Ads that obstruct content.
Distracting video ads that play while you are trying to read.
Single ad per page. Too small for expressive ads & little value for advertisers.
Ads, no longer make any sense for 7% of your web site visitors.Comscore (November 2011): The Rise of Digital Omnivores – 6.8% of US traffic comes from a non-computer device
For years, we have worked to restrict ad size, because we thought people hated advertising, while increasing the number of ad slots for revenue.
The result.
A wall of junk.
A vicious cycle of ad hating resulting in more online junk.
We demand a beautiful web!
Why should we change the web?
Publishers need advertising revenue.
1 :
Creatives require space to design creative and inspiring ads.
2 :
Advertisers are willing to pay more for more space.
3 :
Readers prefer a clutter-less page with fewer ads.
4 :
Readers will love you for your creativity.
5 :
How do we change the web?
Simple. Change this …
Picture of The Sunday Oregonian – Copyright © Lara604 from Flickr
… into this.
Picture of Wired Magazine Italia – Copyright © Victor Hertz from Flickr
Introducing the full screen ad
for the web.
One, single, full-screen ad per page, beautifully rendered on any screen.
Flip upwith fingers
Simply scroll down to view. It’s an ad that doesn’t do gymnastics.It won’t pop-up windows or layers and confuse you
Readers are happy with less-intrusive ads with clear delineation between ad & content.
Creative designers have a full canvas to work with.
Publishers will have more choice in the form of their content.
A single clear ad, delivers better engagement for Advertisers and higher earnings for Publishers.
