How To Be Amazing In Social Media

Word of Mouth Crash Course May 10, 2012

@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook

Slideshare.net/DaveKerpen

Social Media Realities

• Social media is not free

• Social media will not bring you instant results

• Social media cannot make up for a bad product or service

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My Amazing Story

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50% Of All Communication Is Listening

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Responsiveness Is Not A Choice

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Respond To Positive Comments TooIn Your Unique Brand Voice

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Transparency Requires A Human Understanding

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Meaningful Engagement Cannot Be Mechanical

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Your Brand Is More Than A Logo

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Use Ads For Greater Impact

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Provide Value

10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

Product Marketing

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Provide ValueProfessional Services

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Every Brand Has A Story To Tell

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Tell Your Brand’s Story, It’s Your Social Currency

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Inspire Customers To Share Their Stories

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Surprise & Delight Your Loyal Fans

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Just Remember…

• Listen Up

• Be Transparent

• Respond To Everyone

• Be Likeable!

“It’s just a cocktail party.”

Thank You!Feedback/Grand Prize

@DaveKerpenFB.com/LikeableMedia

@LikeableMediadave@likeable.com