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joshua & sally strebel keynote slides at WordCamp Reno 2011
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BUILDING A SUCCESSFUL WORDPRESS BUSINESS VIA
COMMUNITY COLLABORATION
Joshua & Sally Strebel
Hashtag: #wcreno
Saturday, June 4, 2011
DISCLOSURE
Saturday, June 4, 2011
A LOVE STORY
• Joshua & Sally Strebel
• Husband and Wife, business partners.
•Met in college
•Married the day after Josh’s graduation
• Live in Phoenix, Arizona
@strebel @bizgirl
Saturday, June 4, 2011
HARD WORK
• Started obü in 2003 as a design agency.
• BestPartyEver.com in 2006
• Flare9 (page.ly prototype) in 2006
• Page.ly in 2009
An overnight success8 years in the making
Saturday, June 4, 2011
Saturday, June 4, 2011
Saturday, June 4, 2011
Saturday, June 4, 2011
EMBRACE BIG PROBLEMS
• Everyday you are confronted with problems. Some small, some large. Others likely have those problems as well.
•What area’s in your business are causing you problems and what would be a perfect solution for you and others.
•Before working on your “thing” see who else may be already doing it that you can work with. (momentum is priceless)
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
APPRECIATE YOUR COMMUNITY
•WordPress is open-source. Someone else’s sweat is contributing significantly to your livelihood.
• Say thank you and show your thanks often.
• Be a good ambassador & stay out of the politics.
• Give props to those that are kicking ass
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
KEEP YOUR COOL
• People are generally good.
• Suggested Reading: How to win friends and influence people
• Your reputation is all you have.
•Don’t respond to the naysayers, just do your own thing and be the best at it.
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
CHOOSE THE RIGHT PARTNERS
•Make sure there is a shared ethos and an understanding of what each brings to the table.
• Complimentary but Unique
•Win-win is good. Win-win-win is be$t.
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
FALSE STARTS AND FAILURES ARE A “TEACHING” MOMENT
•Despite your best intentions it may not work.
• It’s okay, learn from it.
• Iterate and try again.
• Earning trust is not plugin.
FAIL pic
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
CELEBRATE EVERY SUCCESS• But not too much. Don’t get lazy. You are only as good as
your last home run.
• Share the wealth you greedy bastard, You did not get here alone.
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
MEET YOUR NEIGHBOR
Saturday, June 4, 2011
Saturday, June 4, 2011
LESS TALK DO MORE
• Improve an existing plugin
•Design a child theme for a framework
• Get involved in WordCamps
• Contribute to Core
• Involve your A-list freelancers
• ...Start something new, and look for ways to involve others.
#wcreno
Saturday, June 4, 2011
Saturday, June 4, 2011
THANK YOU
• http://page.ly
• @pagely @bizgirl @strebel
• Enjoy the rest of WordCamp.
#wcreno
Saturday, June 4, 2011
