RedefiningReality

Augmented & Virtual Reality for Social, Agencies & Brands

Dana Xavier Dojnik, Sr Dir of Strategy

Contact: ddojnik@youareherecorp.com

@danax@youareherecolinkedin.com/in/danaxdojnik

ImmersiveExperienceLab

2

Virtual & Augmented Reality

The way we view the world is about to dramatically change through the use of a graphical layer of information about what we’re seeing.

3

“Virtual reality will merge with augmented

reality and become part of everyday life.”Mark Zuckerberg

Facebook

“I feel that augmented reality is perhaps the ultimate computer.”

Satya NadellaMicrosoft

“I regard Augmented Reality as a big idea like the smartphone. It’s for

everyone. It’s huge.Tim Cook

Apple

Looking to the future, the next big step will be for the very concept of the 'device' to fade away, Sundar PichaiGoogle

The largest forces in tech all agree. Augmented & Virtual Reality technology is the future.

IDC predicts spendingon AR / VR to rise to221B by 2021.

4

What’s next on our digital journey?Computing has migrated from a few research facilities into everyone’s pockets

70years ago

?

30years ago

10years ago

5years ahead

5

Technologies moving us into the future

Objects & machines communicate with us and each other

Wireless speeds up to 100x faster than

today’s 4G LTE

Network computers record and measure

everything we do

Computers learn, recommend, and make decisions

Computers enhance or even replace our

view of the world

6

Augmented Realityimproves what’s already “here.”AR

Virtual Reality takes us “there” –someplace real or imaginary.

Industrial Healthcare Entertainment

Engineering Education Real Estate & Architecture

VR

7

8

AR/VR Moving from Labs to Living Rooms

After decades in research laboratories, these technologies are moving into the mainstream with more sophisticated tools and lower costs.

VREconomy Mobile VR

$0 - $15 + phone400MM users

Premium Mobile VR$0 - $50 + phone

5MM users

Gaming Console VR$400 + console

1MM users

“Room Scale” PC VR$400 – 700 + PC

750K users

iOS Devices with Apple AR Kit or Google AR Core*$500-1,200500MM users*

ARPremium Mixed Reality Headsets$1,000 - 5,000<100,000 users

Industrial AR headsets$15,000<5,000 users*

*Est. Installed base. Google ARCore releases Q4 2017. Apple’s AR Kit compatible with iPhone 6s and above. Daqri (bottom, right) users unreported.

9

“The future is already here — it's just not very evenly distributed.William Gibson

”

10

Considerations for 20181. The Move from Physical to Digital

Transforming physical processes to digital creates agility, iteration and innovation

2. Speed to Market Emotion and design trumps the importance of hard goods manufacturing

3. Agile CompetitorsEmergence of swift and nimble competitors who are already creating digitally

4. Social and Mobile Customer AcquisitionConstant visual engagement with dynamic experiences throughout digital channels

11

Social Integration – Are we ready?

12

Adoption

1994 2000 2005 2010…

13

It started with:

1. MS Dos/ Text - main frames

2. GUI Interface - personal/home

3. Touch on Small Devices

4. Hybrid world of Virtual and Physical

Fourth Transformation…

AR Everyday

14

• B2B – controlled mobile environments

• Training

• Medical

• Automotive

• Real Estate -

• Education – this area is going to push us all.

Who is poised for success in the next Digital Transformation?

15

Are you ready for the next Digital Transformation?

16

Snapchat Integration

17

Facebook Stories, Spaces & VR Integration into your feedAR

18

This just in…#TweetRealityAR

19

Thank You!

Demo Time…

20

Augmented & Virtual Reality + moreFew companies are prepared for this next digital transformation. The following pages showcase some recent AR, VR, and other immersive work our group has been experimenting with and collaborating with our clients to just dip their toe but in reality making strides ahead...

+

21

You Are Here created, designed anddeveloped the Porsche AR –Imagine ARKit app with the intent fordealers to encourage Porscheenthusiasts to configure their dreamcar, view it from all angles in variedenvironments (including theirdriveway) and even take it for a drive.• Original HoloLens version offered

multi-user collaboration, voice control• iOS increased graphical quality and

greatly expanded reach

* Stick around after this workshop to customizeyour Porsche and take it for a test drive

Driving Imagination with PorscheAR

22

When Red Bull Racing needed totell the story of their IoTpartnership with AT&T, You AreHere stepped up.

Microsoft HoloLens headsetsgave Mobile World Congressattendees freedom to explore asynchronized demo of theamazing technology behind thewinning Red Bull Formula Oneracing team.

The crowd jammed this exhibit,lining up to take their turn. Ourexperiences are often far moreeffective than others, and thistime was no different.

Red Bull Takes a Hot Lap with HoloLensAR

23

Executives at the CTIA SuperMobility Conference wereimmersed in a large digitalexperience that overcame theirproblems with VR.• Interactive and topically-focused

network experience• Redefined immersive marketing• Immersive without long lines or

sweaty headsets• High throughput, and WOM• Deep and repeat engagement• 11 out of 10 on the ‘wow’ factor

Immersion Room for AT&T

24

Through 3D projection mapping andhigh luminosity projectors, wecreated an interactive creative displayfor Hines Commercial Real Estatewho owns 1260+ properties in 201cities and 21 countries.

The immersive art projected onto thefloor includes API weatherintegration, time of day andseasonality to enhance the overallexperience. The art can also becustomized to welcome current andpotential new tenants through logointegration and messaging.

Enriching Environments with Immersive Technology

25

Lexus at the NY Auto Show

VR is most effective when offering rareexperiences. At the NY Auto Show in 2016,Lexus gave attendees virtual test drives withfamous race car drivers.

Working with Lexus’ agency, You Are Herecreated VR mobile apps to deliver these testdrives.

The Lexus VR experience at the 2016 NewYork Auto Show was a stand-out success.Attendees lined up for the chance to take avirtual test drive, and were able to take theexperience home with them.

VR

26

Virtual Excursions with Carnival Cruises

After decades in development, VR is finally hitting themainstream. When AT&T decided to go wide with VRat retail, they turned to You Are Here.

Our team designed and built a custom apps forSamsung GearVR and tablets that enabled retailshoppers nationwide to virtually cruise with CarnivalCruise Lines. Partnering with Oculus and AT&T, wedistributed the app to 3,500 corporately owned U.S.retail stores over 2 days in February 2016.

The activation broke records for engagement andsweepstakes sign-ups, including tripling in-store salesfor the GearVR.

PRO TM T 0116 5358 E

Explore new realities*Will require phone software update. © 2016 Samsung Electronics America, Inc. Samsung, Samsung Galaxy, Samsung Galaxy View, Galaxy S, Galaxy Note, Galaxy S6 active, Galaxy Tab and Gear S are all trademarks of Samsung Electronics Co., Ltd.  © 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. All other marks are the property of their respective owners.

All aboard the vessel to virtual reality. Attach your phone to the Samsung GearTM VR and start relaxing on virtual vacations, exploring new worlds and even watching movies on a theater-sized scale.

Compatible with Samsung Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+* and Galaxy Note5.*

VR

27

About Us

You Are Here stands at the intersection of physical and digital worlds.From our offices in Atlanta, USA, we help agencies, brands, and companiesredefine realitySM with Augmented and Virtual Reality along with manyother immersive technologies.

By creating experiences that are both meaningful and measurable, we arecommitted to improving each moment with technology.

28

AugmentedReality (AR)

MixedReality (MR)

ExtendedReality (XR)

VirtualReality (VR)

CloudComputing

ComputerVision

MachineLearning

Internetof Things

Let’s get towhat’s next

We leverage innovative technologies to help people feel and understand, leading to remarkable outcomes. Our immersive experiences lab offers:• Expertise in AR & VR• Innovative storytelling• Measurable ROIThanks for the opportunity to introduce ourselves!

Dana Xavier DojnikSr. Director, Strategyddojnik@youareherecorp.com / 770.598.1287

You Are Here, LLC150 Interstate North PkwyAtlanta, GA 30339www.youareherecorp.com@youarehereco

Proud Members of: