+ Small BusinessPhilosophy

Tabitha Martin

+

A successful small business embraces a holistic view of the business owner and how you run your business

+

You ARE your business and therefore influence how it works in a BIG way.

Holistic => Taking a “big

picture” view of a business & its

owner as a whole

+Three Areas of Focus

As I see it, three main areas need to be taken into account:

Inner knowledge of the business owner, the goals of the business, and strategies designed to take that knowledge into account

AKA the “emotional” work of a venture

1.

Success

Strategies/knowledge(emotional)

2

3

+Three Areas of Focus

The systems that we develop (based on the knowledge gained in #1) to efficiently accomplish the goals of your business

AKA the “mental” work of a venture

2.

Success

Strategies/knowledge(emotional)

Systems(mental)

3

+Three Areas of Focus

And then the tools, tactics, and training developed and used to achieve your goals, using the systems and knowledge gained from #1 and #2

AKA the “physical” work of a venture

3.

Success

Strategies/knowledge(emotional)

Systems(mental)

Tactics & Tools

(physical)

+Stra

tegy &

K

now

ledge

Business owners need to know things about themselves, to be able to learn how best to run their business

This information influences the best way to structure the business

This knowledge will also impact who their best target market(s) are, which in turn dictates how best to market to them

+Syste

ms

By systematizing as much of your workflow as possible, you save time on mundane tasks and can focus your energy on business-building work

Self-knowledge is the key to developing and refining optimum work systems: by knowing when, where, and how you work best you can maximize your time and energy

+Tactics &

Tools

Because the businesses I work with tend to be bootstrapped lifestyle solopreneurs (like me!), we are always on the lookout for free and low-cost tools that work together easily to accomplish our business goals

I continue to do research and use these tools to help you save time by recommending the best apps and websites I find that do the job—AND teach you how to use them in real, everyday language

+How it happens

1. I help you, the business owner, understand your needs and wants for your business, in order to establish goals

2. We create a business and marketing strategies roadmap

3. Then I help you leverage best-for-you tools to develop effective systems and marketing channels

+Initial consultation:

To establish relationship & find out where you are

Goals & Strategy:Where do you want

to go? Roadmap & Metrics: How do we get

there & how do we know we’re there?

Implementation: Tools & Training (Walk the dusty

road)

Evaluation & Next Steps (Are we

moving down the road?)

What it looks like

+Bottom Line:Helping You Know What You KnowYou have all of the knowledge; I can help get

it out of your head so you can use it

You know who you are and what you want to do; I help you find the right tools to get there

You know you what you need to do and that you can be more efficient; I help you save time by working smarter

+

Nothin’ But a Dream

Newbie: Just Getting Started

Struggling: Running in Circles

Established & Ready to Grow

So Where are You?

+

@lifeoflanguageFacebook.com/WriteStartConsulting

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