Your 60 Second Elevator Pitch Nov 2010

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Your 60-Second Elevator Pitch

(That Gets You Connected)

What is an elevator pitch?



It’s not always what you say .... ....It’s the way that you say it.

Before you have said a wordWhat is your body language saying????

Perfect client knowledge is key


Key Ways to Deliver a 60 Seconds

Case StudyNews or Media Related A Top TipBenefit (A what do you get)People we would love to speak to


Get Emotional

Paint a Picture

Carrot or Stick


Do You’s???Do you remind them about your business name at the end.Do you finish with pizzazz (a tagline) A memorable statement.Is it all about what they get and not about what you do? Do you paint a picture?Do you emotionally hook them?Do you make it personable to them?Do you use tonality/body language and volume to reinforce your message?Do you make it interesting?Do you include useful information they can use & makes you a thought leader?Do you make it topical?Do you succinctly tell them who you want to work with?Do you keep it 60 seconds long or less?Do you vary what you say?Do be passionate about what you do and say.Do you include facts, figures, % to reinforce what you say?

Don’t tell them you are no good at 60 seconds / public speaking.Don’t tell them they won’t be interested, it’s a boring subject matter.Don’t use jargon.Don’t give people the hard sellDon't read from a script

Don’ts!!!


And its over to you....


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