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Your career on digital From LinkedIn to digital leadership !!Antony Mayfield !20th November 2013 !@brilliantnoise
The new (digital) normal Trends Personal reputation Leaders in the digital age
The new (digital) normal
The future is six months away
Via Semantic Stuidos
“Customers are adopting disruptive technologies faster than companies” Dave Gray, The Connected Company !!
550 million photos are shared every day.
100 hours of video uploaded per minute
The amount of global digital information created and shared - from documents to pictures to tweets - grew x9 in five years
to nearly
2 zettabytes [1 trillion gigabytes] in 2011.
10% of books ever published were in 2012.
The web doubles every two years...
It continues to grow globally
Into the physical world
Into what we wear
Pizza-delivery drones
Chinese cake company
Printed mini-mes
Personal online reputation
Digital footprint Web shadow Data exhaust
Being found First impressions What you do What others say Earning attention A reputation for... Public and private self Bad things
Due diligence vs
Realising value vs
Shameless self-promotion
Making sense of trends
Ever sent a fax from the beach?
It used to be enough to read The Times everyday.
The future is now
I can’t know everything
I can know what will affect me
I can prioritise resources and attention around opportunities and threats
The velocity of new trends seems to have increased.
Trends analysis can be more about what’s about to happen than a dream of five years time.
What are the right questions to ask?
Hype cycle
Hype cycle - technology
Now | Near | Far
Now Near Far
Pay consumers
for data
Frictionless check-ins
Curate your own travel
store
Sharing economyE-coupons
Real-time social maps Sound QR
codes
Telepresence robots
3D printing
Data marketplaces
Free Wi-Fi
Automate digital life
Social guide books
9 rules for managing your web shadow
Check your web shadow1.
Be the best & first source about yourself
Where are people looking for you?
Understand your networks
LinkedIn Maps
Be present 4.
Blogs and profile pages
http://flavors.me/amayfield
http://www.antonymayfield.com/
Serendipity engines
Be useful 5.
Choose what to share Choose what not to share
We create useful data all the time
Have your own policy on public vs. private 6.
You’re always on the record 7.
Get a thicker skin 8.
Fear of transgression
It’s not another world 9.
Working in the network
Image: by Masa Kepic aka Paolabililty
©2011
Immediate and emergent benefits
- Complete your profile: The more information, the more people can connect with you
- Endorsements: Give them and ask for them.
- Maintain your profile: Keep it fresh and change bits to be noticed...
- Updates Try them out, and post significant news there...
Make LinkedIn useful - Groups: Find ones which work for you - and join in discussion
- Meet-ups: Lots of networking groups start in LinkedIn.
- Connect your profile: Add apps, especially SlideShare if you create public documents.
- Say why you are connecting People won’t always remember you
- Profile views Look at people’s profiles
- Diigo (and its close relation, Delicious)
- Feedly - for all your feed reading
- Twitter: General serendipity engine...
- LinkedIn: Who? What are they doing?
- Instagram: Fun...
My top apps and social services
- Evernote: For everything...
- Wordpress: for blogging
- Feedly: For reading blogs and news sites in one place…
Make the tools work for you
Your leadership toolkit
“Eventually the existing skills will become outmoded. Working backwards... demands that we acquire new competencies and exercise new muscles, never mind how uncomfortable and awkward-feeling those first steps might be.” Jeff Bezos (Amazon)
!!
Every leader has their toolkit.
Business case. P&L. SWOT. PPEST. Delegation. Risk analysis. Prioritisation.
What do leaders need to add or change in the digital age?
Threshold Concepts
- Digital literacy. Important literacies and skills for digital citizens, professionals and leaders.
- Digital strategy. Creating and sustaining digital strategy in your organisation. Working with complexity, uncertainty and exponentiality.
- Networks. Network theory and how human social networks work.
- Web history & culture. How the web has developed and the online cultures that have emerged as a result.
- Exponentiality. The scale and speed of digital change - drivers and long term trends.
Threshold concepts
!
- Social media. Platform types, personal and organisational uses.
- Datafication: The massive growth of data and its uses.
- Internet of Things. The parallel process of software radically changing the way things are thought about and done.
- Privacy and publicness. The issues and shifting debate around personal presence and personal data.
- Digital commerce. How e-commerce has evolved. The mechanics of selling online. Selling in an omni-channel.
- Media and advertising. How media, search engines and advertising work.
Threshold concepts
Let’s take a look at ! Digital literacy ! Datafication ! Exponentiality
1. Attention The ability to start focused (and stay focused) on the right thing and not be distracted by the digital world (which provides endless opportunities for distraction). !2. Crap detection Critical thinking and knowing how to spot and filter out poor quality information online. !3. Participation Taking part in the community that the internet gives you access to, in a way that benefits both you and that community. !4. Collaboration Contributing and adding value to virtual communities, collective intelligence and knowledge networks. !5. Network smarts Understanding how social networks work, and how to use them in a beneficial way.
Digital literacy
Dangerous and useful - our metaphors for thinking…
image (cc) Google
Machine minds.
image (cc) Google
“Hard wired”
image (cc) Google
“Download”
image (cc) Google
Brain hacks.
Better to think about how machines and minds are different…
…and how they might work together.
image (cc) AceKindred
Centaur thinking.
Sports cars for the brain.
Bicycles for the mind.
Some people are more serious cyclists than others.
Incremental advantages.
image (cc) Justicebuk
If you’re serious about working with ideas the process is the purpose…
Work / Flow
PurPoseful
MIndfulPlayful
MasteryMOBILE
Attention is expensive
Thinking is sequential.
Metacognition: Thinking about thinking.
Led to the Design Your Day book for Nokia’s Smarter Everyday programme…
Chunking your time.
“Multi-tasking is procrastination in disguise.” Caroline Webb
!!
25 minutes 90 minutes
Knowing when to switch off.
���95
Right tools for the job.
…and how they might work together.
Thanks! !!
@brilliantnoise brilliantnoise.com
© 2013 Brilliant Noise All rights reserved
