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http://www.flyte.biz - If you want to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business, then you need to include online video to your marketing tool box. In this slide deck, taken from Rich Brooks' YouTube marketing presentation at the 3rd annual Social Media FTW Fall Conference (http://www.socialmediaftw.com) you'll see how to create videos that answer your ideal customers' questions, how to get them to rank higher, and how to generate more ROI out of each video. For more information and follow up questions, ask Rich directly here: http://www.flyte.biz/contact
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Rich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
flyte school
YouTube Marketing:How to Increase Your Visibility and
Grow Your Business With Online Video
TODAY’S GOALS
• Why online video?
• What your videos should be about
• How to promote your videos
• Examine advanced tactics
• How to measure your ROI
MY SUMMER VACATION...
MY SUMMER VACATION...
MY SUMMER VACATION...
MY SUMMER VACATION...
HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Tours
• Tips/Secrets
• Series
• Response
WHAT DO I VIDEO ABOUT?
WHAT DO I VIDEO ABOUT?
UNCOVERING KEYWORDS
bit.ly/betterkeywords
UNCOVERING KEYWORDS
bit.ly/betterkeywords
GOOGLE INSIGHTS
GOOGLE INSIGHTS
SEARCH BOX SUGGESTIONS
SEARCH BOX SUGGESTIONS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
WHY YOUTUBE?
• >55% market share of video hosting
• >2b video views/day
• 2nd largest SE; 3rd most visited site
• Avg. visitor spends >15 min/day
• Analytics w/a side of demographics
YOUTUBE CONCEPTS
YOUTUBE CHANNELS
CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH
ENGAGEMENT
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING OFFSITE
LINKING OFFSITE
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
THANK YOU
Rich Brooksflyte new media
www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
THANK YOU
Rich Brooksflyte new media
www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
