10 Takeaways from PRSA International Conference 2013 #PRSAICON

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    17-May-2015

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10 ideas that inspired me at the 2013 PRSA International Conference from Brian Solis, Vernice Armour, Elise Mitchell, Geno Church, Guy Kawasaki, David McCulloch and others

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  • 1. 10TakeawaysfromthePRSAInterna7onal Conference2013 #prsaiconsandrafathi,president,aect aect.comtechaect.comsfathi@aect.com@sandrafathi

2. Ilovereceivingblindpitchesandpress releases. -NobodyBrianSolis(@briansolis)remindsusthatasPRpeople,wehavearesponsibilitytotreatreporterswithrespect, buildrela7onshipsandtakethe7metoinvestingeNngtoknowthem,theirpublica7onandtheirinterests. 3. Peoplewillforgetwhatyousaid.Peoplewill forgetwhatyoudid.Butpeoplewillnever forgethowyoumadethemfeel. -MayaAngelouBrianchannelsMayaAngeloutoremindusthatwehaveanopportunitytomakeeverycustomer engagementspecialanduniqueevery7meweinteract. 4. Asabrand,thehighestcomplimentisbeing treatedlikefriendsandfamily.Wewantto makeitontotherefrigerator. -GenoChurchGenoChurch(@genochurch)ofBrainsonFirehelpsbrandsac7vatetheirfanbaseandconnectwith customersonatrulyemo7onalandpersonallevel. 5. Youcantseethepicturewhenyouare standingintheframe. -VerniceArmourVerniceFlyGirlArmour(@vernicearmour),therstAfricanAmericanfemalecombatpilotremindsusto stepbacktoseethebigpicture.Youneedtherightperspec7vetoseethefulltruth. 6. Acknowledgetheobstaclesbutdontgive thempower. -VerniceArmourWeallmeetobstaclesandchallengesonadailybasisbutwecantletasingleonederailorparalyzeus.We needtondthesolu7onsandpowerthrough. 7. Asaleader,itsokayifyoudontknowthe answer.Butyoumustdoeverythinginyour powertondout. -EliseMitchellEliseMitchell(@elisemitch)teachesusthatleadershipisnotaboutknowingeverything,itsabout commiNngtodoeverythingyoucantondanswersandsolu7ons. 8. Focusonyourpriori7es. Onlydowhataddsvalue. -DavidMcCulloch DavidMcCulloch(@davidmccullouch)ofCiscosharesthecomebackstoryofthecompanyandhowthey repriori7zedamul7-billiondollarorganiza7ondownto5priori7es.Whateverdidntservethose5objec7veswas eliminated. 9. The10.20.30principle: 10slides 20minutes 30pointfont -GuyKawasakiMikeNeumeierofArke7Groupremindsusthegreatideasdontneedalotofexplaining. 10. Giveitallaway.Empoweryourteam. -EliseMitchellEliseexplainshowgivingawayalltheworkthatonlyyoucando,challengesyourteamandallowsthemto risetotheopportunity.Giveawayallofthegoodstusoyoucanconcentrateonthethingsonlyyoucando. 11. Investinyourself.Investinthingsthat inspireyou. -SandraFathiInallofyourhardwork,dontforgettoworkonyourself.Alwaysinvestincon7nuouslearningandmaking 7meforthethingsthatrejuvenateyouandfuelyourpassions.