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LinkedIn Profiles that Drive Visibility & Impact BrandMirror @BrandMirror

11 Best Practices Showcasing #LinkedIn Profiles

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Page 1: 11 Best Practices Showcasing #LinkedIn Profiles

LinkedIn Profiles that Drive Visibility & Impact

BrandMirror@BrandMirror

Page 2: 11 Best Practices Showcasing #LinkedIn Profiles

You have 6-10 seconds to make a great first impression on LinkedIn.

How is your first impression?

@BrandMirror

Page 3: 11 Best Practices Showcasing #LinkedIn Profiles

11 LinkedIn Best Practices with Real Profiles

#1 Choose Your Keywords Wisely#2 Get Photos Right (Header & Background)#3 Share Your Contact Information#4 The Summary is for Story Telling#5 Show Evidence of Your Brand #6 Make Sure Your Resume and LinkedIn Align#7 Use the Publish function to post your Thought Leadership#8 Highlight Experience, Volunteerism Counts#9 Integrate Your Brand with Your Company#10 Leverage Projects to Showcase Your Value#11 Give, Give, Get

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#1 Choose Your Words Wisely (keywords…)

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For Tiffany, these work: Choose words that people would search on to find you Golf Instructor, Scoring Specialist

TIP: Make them relevant to your audience and then weave them throughout your profile, especially in your summary and job titles to drive up search results.

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#2 Get Photos Right (Header & Background)

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For premium account holders: Integrate an interesting background – in this case, I integrated my company visuals and logo (Premium is neeed) Please get a professional head shot, or personality photo

TIP: Use the background to hype you as a speaker, or promotions – but do use it. Also, Your headshot should reflect your brand and be authentic.

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#3 Share Your Contact Information

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Laura PrattOperations, Logistics, Analysis, Volunteerism, Leadership

Multiple options to connect with her Integrated Twitter account Customized URL Links to her website

TIP: Choose other under the options so you can type in your website name, and not just use the default.

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#4 The Summary is for Story Telling

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Alison WhitmireCEO Coach and Inspirational Speaker

Great use of storytelling and being authentic The summary is in first person and in her voice Fantastic video of client testimonials highlights her value Excellent use of video from her TEDx portfolio

TIP: Mix up the media, diversify your story – create call to actions

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#5 Show Evidence of Your Brand

Jill has a portfolio of work that shows evidence of her work and impact

Mix of media, publications, volunteer work, and authorship

TIP: Think about how you want to showcase your media and label it. You can do 2, 5, or more – recommend keeping it symmetrical

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#6 Make Sure Your Resume and LinkedIn Align

Resume LinkedIn

ALIGNYOURBRAND

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TIP: Your resume should be bullets with some story component, but LinkedIn is all about the story.

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#7 Use the Publish function to post your Thought Leadership

Tweet

LinkedIn

Groups

Blog

Facebook

SlideShare

Hashtags &

Handles

E-Letters

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TIP: Leverage content in multiple channels, if you have not been invited to publish yet, then use your updates across multiple channels

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#8 Highlight Experience, Volunteerism Counts

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Blake CoolidgeIntern at the Newseum*Rising College Sophomore

Using volunteer experience to highlight your skills, passions, and value Use media to showcase the impact

TIP: Many people disregard volunteerwork as real experience. It is! Please use it and think about your role and impact.

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#9 Integrate Your Brand with Your Company

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Keri Gohman Integrate your brand with your role Highlight you as part of your companies dialog

TIP: Use media that highlights yourbusiness as well as you and how youshow up as an executive and thoughtleader. This is a win-win for youand the company.

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#10 Leverage Projects to Showcase Your Value

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Kathryn Hall Showcase your skills through projects Projects provide a chance to highlight your passions too

TIP: Think broadly about the work you to and be sure to include the parts that help showcase your story

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#11 Leverage Publications, Education and more

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John Crane Be sure to add sections to your profile – like publications Incorporate course work you have done

TIP: Take additional courses to help you add to your story and give you more credentials.

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#11 Give, Give, Get

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TIPS• Share helpful articles• Shout outs on twitter• Share others content• Write

recommendations on LinkedIn

• Send Thank You Notes• Provide recognition

(sign up for Newsle and share when others are in the news)

Help Others

Recognize

Newsle Update

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Be Intentional – Identify 3 Things to Do Right Now

1 2 3

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Thank You!!!Jen Dalton

[email protected]

@BrandMirror

All profiles were approved for sharing and reviewed before sharing.