9
Legal Analysis. Expertly Written. Quickly Found. Jennifer Schaller, Esq. [email protected]

2011 03 nlr presentation

Embed Size (px)

Citation preview

Page 1: 2011 03 nlr presentation

Legal Analysis. Expertly Written. Quickly Found.

Jennifer Schaller, Esq. [email protected]

Page 2: 2011 03 nlr presentation

www.NatLawReview.com

Your Message. Proper Audience. NLR is a business to business website –

systematically marketed to legal consumers. NLR Actively cross promotes with

organizations including:

American Bar Association, (ABA) Amer. Soc. Healthcare HR Admin. (ASHHRA) Health Care Compliance Assoc. (HCCA) Nat. Assoc. of Women Lawyers (NAWL) Risk Mgmt and Insurance Society (RIMS) Young Professionals in Energy (YPE)

Authors posting with the NLR populate the “Legal News” update sections for various professional associations and corporation’s E-newsletters and newsfeeds augmenting your firm's other marketing distribution channels.

Page 3: 2011 03 nlr presentation

www.NatLawReview.com

Your Brand. Delivered Professionally. NLR Republishes And Repurposes Your

Firm’s Written Content And Reinforces Your Firm’s Brand And Message With Your Prospective And Existing Clients.

NLR Imprints All Articles With Your

Attorney Biographies, Firm's Logo / URL, And Attorney Contact Information. All Articles Are Branded With Your Firm’s Copyright Information.

Publishing With the NLR Seamlessly Integrates With Your Firm’s Website, Collateral Pieces And Enhances The Search-ability And Prominence Of Your Firm’s And Attorney’s Professional Directory Listings.

Page 4: 2011 03 nlr presentation

Your Message. Proper Audience.

NLR’s Nation-Wide Distribution Reaches More of Your Potential Clients by Reaching Legal Decision Makers Other Than Just In-House Counsel .

NLR Reaches Your Clients & Potential Clients Who Did Not Read Your Firm’s Publications. NLR’s Marketing Outreach Enhances and Compliments Your Firm’s Outreach.

Page 5: 2011 03 nlr presentation

NLR Posting. Amplified Presence.

Page 6: 2011 03 nlr presentation

www.NatLawReview.com

NatLawReview.com Do’s & Don’ts Do have embedded video, full formatted

html text, links to firm website and micro-sites and include on-site firm and author biographies and firm copyright disclosure.

Don’t accept sample contracts, court pleadings or promotional materials – due to ethics concerns, malpractice concerns and state bar advertising regulations.

Don’t have a log-in to view content. Better SEO if full html text is crawled by search engines and better casual readership if no registration required.

Do have robust on-site read statistics and real-time analytics for your firm’s content.

Page 7: 2011 03 nlr presentation

www.NatLawReview.com

National Law Review Analytics.

Page 8: 2011 03 nlr presentation

www.NatLawReview.com

About NLR Partner Law Firms Majority of our clients are AM Law firms.

Balance of clients are larger regional law firms or boutique IP or Labor law firms.

100% renewal rate with partner law firms.

Sample 2010 Annual Read Statistics:

102,000 additional reads of their content per year which equals 280 day /1,416 per art (72 articles) IL

92,000 additional reads of their content per year which equals 250 day /1,010 per art (91 articles) IL

33,000 additional reads of their content per year which equals 90 day / 1,222 per art (27 articles) FL

36,000 additional reads of their content per year which equals 101 day/1,714 per art (21 articles) NJ

NLR generally a top 10 source of referrals to their firm’s website.

Page 9: 2011 03 nlr presentation

www.NatLawReview.com

NLR Posting. Amplified Presence. NLR Brings More Legal Consumers To Your

Website, SEOs Your Firm’s Web Content, And Keeps Your Firm’s Name In Front Of Your Prospects And Clients.

Surpassed both Mondaq & Lexology in 3rd party website traffic rankings US & Int’l:

NLR Connects Your Firm With Legal Consumers When They Are Actively Looking For Legal Analysis And Reconnects Your Firm With Readers Your Firm May Have Missed During Your Publication’ s Initial Distribution.

Alexa / Amazon (US) Data as of 6/5/11 www.Alexa.com

Quantcast (US)Data as of 6/5/11www.Quantcast.com

Mondaq 89,217 198,994

Lexology 40,305 325,079

Nat Law Review 23,144 56,094