Activate Your Brand - How to Build Your Personal Brand with Social Media to Advance Your Career

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How to Build Your Personal Brand with Social Media to Advance Your Career - an overview of using social media for personal branding


<p>Personal Branding and Social Media </p> <p>ACTIVATE Your Brand</p> <p>How to use social media to enhance your personal brand and advance your career</p> <p> Intro to me and what I do. Mopwater Social PR + Amanda Miller Littlejohn. My story building my brand out of necessity, leading to a business. 1</p> <p>About Amanda Miller Littlejohn</p> <p>Amanda Miller Littlejohnis the top national expert on personal branding for executives and small business owners.She isan idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former full-time print journalist and the founder of Washington, DC based social media powered PR firm Mopwater Social PR, Amanda uses her journalistic training to dig deep to understand the story behind the story, crafting authentic brand messages in the process. </p> <p>Amanda is a visionary. Noticing the dearth of conversations in the journalism community about how social media was being leveraged for reporting, Amanda founded the media conversation and event series "Twitch! Communications in the Age of Social Media." Since 2010, she has convened media panels comprised of some of the country's most forward-thinking journalists. Speakers have included journalists from NPR, the Washington Post, CNN, The Huffington Post, Heart &amp; Soul, NBC, Bloomberg News and others.A sought after speaker, writer, and coach, Amanda contributes regularly to national publications like The Washington Post andBlack Enterprise. The National Black Public Relations Society's named Amanda their 2012 Practitioner of the Year and software giant VOCUS named her one of "7 Marketing Influencers to Watch in 2013." </p> <p>Who wants a job? Overview Were going to discuss how 2</p> <p>Using Social Media for Personal Branding Passion. Message. Purpose.</p> <p>Understand Top Mistakes Job Seekers Are Making</p> <p>Understand How to Manage Your Online Brand</p> <p>Deep Dive Into LinkedIn Discuss Specific Ways to Improve Your Who wants a job? Overview Were going to discuss how 3</p> <p>Employees Are:</p> <p>Passion. Message. Purpose.</p> <p>Expensive to Hire and Expensive to Fire. </p> <p>To understand the hiring managers job, start thinking like one. </p> <p>Think of your online presence as your pre-interview. How do you measure up? Stack of resumes, hard choice, weeding out, were all being judged all the time. Its reality.4</p> <p>When hiring, employers want to get it right the first time.</p> <p>Hiring Managers Want to Know:</p> <p>Do you fit the culture of our organization?Will you be happy here? Will we be happy with you?Are you mature enough to handle the role?How will you represent the company?</p> <p>Passion. Message. Purpose.</p> <p> Aside from being smart, capable and hard-working - What would disqualify a candidate? 5</p> <p>Passion. Message. Purpose.</p> <p>Theyre thinking: Are you one of us?</p> <p> Looking for ways to weed you out of the selection process. Once they get to you its between you and a handful of other candidates.6</p> <p>Social media is your opportunity to CONTROL THE PRE-MESSAGE.</p> <p>What message do you want your future boss to get about you?</p> <p>Use Social Media for Personal PR.</p> <p> ASK What do you want people to know? How are you communicating that?7</p> <p>Im Responsible and Capable.</p> <p>Messages to Communicate Online.Im a Thought Leader. Im Award-Winning.Im a catch.</p> <p>I Do Good Work. Im Hard-Working, Creative and Tech-Savvy.I Have Good Judgment.</p> <p> 8</p> <p>Youre Not Professional. Top Mistakes I See Job Seekers Make OnlineYoure Not Intentional.</p> <p>Youre Boring or Worse, Youre Invisible.Youre Too Modest.</p> <p> </p> <p>TwitterShare MSM articlesShow your personality Share professional newsFeed your blog to Twitter</p> <p>How to Use Social Media for Personal PRLinkedInBe Active in GroupsShare news in your status updatesBe proactive in building your network</p> <p>Facebook + InstagramKeep it cleanWatch your privacy settingsDont post photos if you have to think 2x</p> <p>Blog or Web SiteArguably the best way to build your brandContent has a longer shelf lifeShows thought leadership</p> <p> </p> <p>Twitter Short and to the Point</p> <p>Invest in a Professional PhotoShare mainstream media/trade articlesShare your own blog postsShow your personality within limits Share professional newsMeet new people - build your network</p> <p>Tip To Show Thought Leadership, Share Tips or Start an Industry-Focused Twitter Chat</p> <p>How to Use Twitter for Personal PR</p> <p> </p> <p>How to Use Facebook + Instagram for Personal PR</p> <p>Facebook + InstagramIts Personal. Kind of.</p> <p>Remember who owns your contentKeep it clean if you think 2x, dont.Share your amazing news be omnipresent.Watch your privacy settings.Be positive! No sob stories.</p> <p>Tip To Show Thought Leadership, Use Professional Hashtags</p> <p> </p> <p>Tonia, Tiffany12</p> <p>How to Use a Blog/Web Site for Personal PR</p> <p>Blog // YourName.comYour Own Piece of the Web</p> <p>One of the best ways to build your brandContent has a longer shelf lifeShows thought leadershipThe obvious easy first place to look when GooglingFree publicity, portfolio, reputation management</p> <p>Tip To Show Thought Leadership, Interview Other Experts on Your Site</p> <p> Mid-Career and youre trying to stand out or move up, or develop a plan after retirement13</p> <p>How to Use LinkedIn for Personal PR</p> <p>LinkedInWhere You Should Spend Your Time</p> <p>The First Place Google Lands A Robust Network of ProfessionalsHighly Searchable within the NetworkEasy to CustomizeEndless Possibilities to Personalize and Build OutBuilt-In Job Boards</p> <p>Tip To Own a Niche, Start Your Own Professional LinkedIn Group.</p> <p> </p> <p>Improving Your LinkedIn Profile</p> <p>LinkedInYour Profile - What to Do</p> <p>Write a Branded Headline (No Defaults)Invest Time in a Compelling SummaryList Relevant Jobs and Your Successes at Each OneInclude Awards and PublicationsInclude Relevant Leadership ExperienceJoin 10+ Groups and EngageUpdate your status 2-3x/Week</p> <p> </p> <p>How to Build Your Network</p> <p>LinkedInBuilding Your Network - What to Do</p> <p>Reach Out with a Note (NO DEFAULTS)Connect with People After ConferencesAfter a Nice Exchange, Request a Phone MtgSend Your Connections Relevant NewsTouch Base 2x/YearShow Interest In Your ConnectionsUse LI To Get You Closer In Real Life and Build Rapport Use Online to Build Offline Relationships</p> <p> </p> <p>Landing LinkedIn Recommendations.</p> <p>LinkedInTips for Landing Great Recommendations</p> <p>Request Recommendations 2-3x/YearAsk Supervisors After a Successful ProjectAsk Professors After a Successful CourseAsk Colleagues After a Successful TrainingSend a Note Asking Specifically What You Want them to Mention in the EndorsementDont Wait Until You Leave Your Job to Request</p> <p> </p> <p>3 Things You Should Try to ConveyThrough Your Online Presence</p> <p>Passion. Interests. Purpose.</p> <p> </p> <p>I. WHO ARE YOU?</p> <p>Beyond a cover letter or resume, social media helps potential employers answer the question - What do you stand for?Social Media is a Window Into Your Passions. Interests. Purpose.</p> <p> </p> <p>II. WHAT HAVE YOU DONE?</p> <p>Your social media presence should be able to answer that and speak to your TRACK RECORD.Case Studies. Work History. Leadership.</p> <p> </p> <p>III. WHAT CAN YOU DO?</p> <p>Your online presence should also answer this more nuanced question. </p> <p>An employer should be able to surmise what you can contribute and how you can help their organization particularly from your LinkedIn profile.Skills Audit. Identify Your Strengths.</p> <p> </p> <p>KEEP IN TOUCH(Really!)</p> <p>Amanda Miller Littlejohn</p> <p>Email aml@amandamillerlittlejohn.comTwitter @amandamogulLinkedIn in/AMillerLittlejohnFacebook</p> <p>Build Your Brand. Pursue Your Passions. Package Your Genius.</p> <p> </p> <p>Amanda Miller Littlejohnaml@amandamillerlittlejohn.comTwitter -</p> <p>I would be honored work with you. </p> <p>Visit my web site to book a one on one in-depth, 90 minute brand-building session with me. Using my journalistic training, I will extract your brand essence and help you create a personal brand that shines. We can work on your LinkedIn profile and create a social media strategy to showcase your expertise and help you attract (or create) your next big </p>