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This is my personal brand and who I am
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Goals
• Brand myself as a public relations professional with experience in social media and marketing
• My ideal position is with a growing social media/ online marketing company with opportunities to move up.
My Portfolio
• Includes:• Press releases• Media alerts• Pitch letters• Newsletters• Blog Posts
My Objectives
• Online marketing or social media assistant
• Move up within a year in either pay or position
My SWOT Analysis
STRENGTHS WEAKNESSES
OPPORTUNITIES
THREATS
My Strengths
• I have strong writing skills. I love to write and have strong grammar skills.
• I communicate well with people on a one-on-one basis.
• I have the ability to find out what people really want, even when they don’t.
• I’m completely committed to the success of the company I work for.
My Weaknesses
• I’m not the most comfortable public speaker so at times what I’m trying to convey doesn’t come out the way I want it to.
• I’m not the greatest sales person. I don’t like to push people into buying things.
My Opportunities
• Graduate certificate in new media and communications from Wayne State University. This will allow for more experience.
• I’m a fast learner, this allows me to pick up new tasks quickly.
My Threats
• Competing with thousands of other recent college graduates also searching for jobs that may have more experience.
• The economy, while improving, is still not great so jobs are scarce.
• I want to focus my search in the Ann Arbor area so that limits the number of companies that are hiring.
• Gas prices are limiting my job radius.
My Online Presence
• Blog
• Foursquare
• StumbleUpon
• Diigo
• VisualCV
My Key Messages
• Creative
• Tech Savvy
• Problem Solver
• Determined
• Helpful
• Committed
• Adaptable
• Passionate
My Strategies
• I won’t be afraid to ask for advice or help
• I will join PRSA Detroit and attend events
• I will join Social Media Club Detroit
• Network, Network, Network
My Strategy Con’t.
• Participate in Twitter chats related to public relations and social media
• Read and/or comment on PR blogs such as:• Chris Brogan• Mashable• Ragan• Social Media Explorer
• Blog more and blog what people want to read
My Short-Term Tactics
• Find a job with a growing company preferable one that deals with public relations and social media by June 2011
• Write a daily blog
• Make at least one new connection a week
My Long-Term Tactics
• Have a blog that people find interesting and informative
• Become the manager of my department
• Have a job that I love going to everyday
My Measurements
• My success will be measured by:• The number of readers I have on my
blog• Being in the top 15 searches on Google• Having a job that I love going to
everyday• Have job security• Being respected by my coworkers