1

Get started!

2 Objectives

1.Set up a brand new blog

2.Write a typical post

3 Course outline

Get started – why blog, setting up your first blog, looking good

Get writing – blogging style, examples of careers blogs, writing quickly, finding inspiration

Get read - marketing, measurement, SEO

4 Why blog?• Good reasons:

– To share short-term, changing information– To start dialogue– To generate feeds to make existing static

pages dynamic

• Bad reasons:– Because you should...

5 Why not to blog...

• Time – requires a regular commitment

• Risk – institutional objections? Maintaining corporate front

• Other options – Facebook, Twitter, websites

6 Task: What to blog?

• What are they writing about? List examples.

• Who are they writing for?• How often do they write?• How much do they write each time?• Is it interesting? • Is it appropriate?

7 Task: Your blog needs a plan

Get out your piece of paper and write down your MISSION STATEMENT...

8 Where can I blog?

• Self-hosted e.g. Wordpress.org• Web-service

– http://wordpress.com– http://www.blogger.com (Google)– http://www.livejournal.com

9 Task: Create your blog!

http://www.wordpress.com• Pages – create an About Me• Links – add your neighbour’s blog• Appearance

– choose template– add widgets

• Settings – Discussion – Comment moderation...don’t write a new post yet!

10

Further learning

• Ask a friend• Use Wordpress FAQ and Support

forumshttp://support.wordpress.com/