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This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers. Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
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Social Media and Branding
Breakfast of
Champions
OVERVIEW
• Five Brand Identity questions• Tricks for leveraging LinkedIn, Twitter,
Facebook and other social media tools• The Good, the Bad and the Ugly of Social
Media• Maximize your time online
Social Media is…Marketing and networking rolled in to one!
About building
• Shared interests• Movers & Shakers• Hope to meet• Smart or interesting• Doing it right
Have A Plan
Who is your audience? What are their problems?
How will you know… what you are
doing is working?
Monitor “You”
• Can you be found? (use “your name”)
• What comes up? Start fixing today by pushing “right” content
• Set “Google Alerts” for on-going monitoring
Reputation Management
Increase Your Digital Footprint• Google profile• LinkedIn profile• presentations, documents,
videos• Website or blog• Comment on blogs, LinkedIn
groups, Q&A• Photo sharing• Social Profiles• Facebook, Twitter, Google+
Branding
• What do you want to be known for?
• How do you want to be perceived?
• What image are you trying to create?
• What problems do you solve?
• How do you make others feel?
VisionPurposeGoalValuesPassions
5 Rules of Online Engagement
Know your audience
Align your message
Pull. Don’t push
Listen
Give (selflessly & generously)
A Rocking Company Page
http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/
http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx
Your Better Side
Build Connections
How to Find People?Search PeopleUse LinkedIn’s People You May KnowAsk fellow group memberPersonalize EVERY message Invite co-workersInvite past colleaguesInvite new people you meet
Which invitation would you accept?
I wonder
…
Group Discussions
Other Ways to Use LinkedIn
• Follow companies• Create events• Submit and answer questions• Run a poll • Keep up with news and network updates
Tweet: Status update, “What’s happening” in 140 characters
RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must
follow each other) http://goo.gl/VfzzT Shortened URL #: Hash tag is a special way of “tagging”
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• Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows
you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company– ¼ = promoting others (city, assoc.)– ¼ = you (dialog or posts/slides/etc.)
THE Largest social network is…
• Know that nothing is ever really “private”
• Establish a policy of who you'll accept
• Keep it clean and not too personal
• Participate in group pages
http://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/
Uses Google profile informationStream of conversation shown like FacebookFollow/add anyone to circles like Twitter
Other Social Media Outlets
• Video can be educational• Interview experts or past
customers• Document a case study• Creatively show expertise,
testimonials, and knowledge in a slideshow.
• Video is HOT and Google loves YouTube
Who Is Watching?
• Be aware of who your friends, connections and contact are.
• Know about the privacy settings for all your accounts.
• Use 1 hour increment (max)
• Use tools to schedule • Buffer• Tweetdeck
or Hootsuite
• Turn off email alerts
What’d We Learn?
Pull…don’t push
Bite-sizecontent
Sensory Integration
Don’t be
stingy
Share what you know
