To the world of Business

A.N.M. Asaduzzaman Fakir Assistant Professor

Department of Accounting & Information Systems

JAGANNATH UNIVERSITYContact: Room No. 305

Email: asaduzzamanfakir@gmail.com

Books Recommended Business Communication and report writing

◦ by Dr. Abdul Awal Khan◦ Dr. M.A. Taher

Business Communication◦ by Lesikar

Business Communication Manual◦ by ICMAB

Syllabus◦ Syllabus◦ Lecture Notes

Serial no Subjects

1 Definition of Business Communication

2 Nature of Business Communication

3 Scope of Business Communication

4 Purpose of Business Communication

5 Function of Business Communication

6 Process of Business Communication

7 Internal And External network

Contents

Communication is the transfer of information from sender to a receiver with a view to making it understandable to the latter. It is the information exchange by words or symbols.

Communication

Derived from the Latin word “communis” “Bridge” to transfer our ideas, thoughts and information between two or more people Purpose of creating mutual understanding and confidence

There must be two parties ( sender & receiver)

There must be some information An attempt must be taken.

Communication, which takes place between the parties concerned with a view to exchanging information or message relating to business, is called business communication.

Nature of Communication

1. Two or more personsa)Senderb)Receiver

2. MessageFacts, ideas, opinions, information or emotionsNo message no communication

3. Verbal or non-verbal**Verbal : written or spoken language or words Non-verbal: facial expression, gestural expression etc4. Two way process At least two persons are needed5. Formal and Informal** Formal communication: meeting, seminar, news bulletin etcInformal communication: conversation with friends and peers, gossiping, grapevines etc.

6. Upward, Downward or Horizontal**

Upw

ard

Com

mun

icati

on Downw

ard Com

munication

Horizontal Communication

Structure of a business

7. Process of Exchange

Sender Message Media

Feedback

Receiver

8. Regular Activity Continuously to create mutual understanding, trust, credibility and implementation of decisions quickly

9. Different Media Electronic media Print media Audio-Visual Media Audio Media

10. Feedback

Sender How are you?Message

Use of Telephone

MediaReceiver

I am fine.Feedback

Scope of Communication

In Personal Life**In Social LifeIn Case of State

In case of Industry**In case of BusinessIn case of ManagementIn case of PoliticsIn case of Religion

In case of Organizational Behavior**In case of International RelationshipIn case of Industrial Relations**In case of Publicity**

Purpose of Communication

1. Receiving or passing Information**External informationInternal information

2. Giving Advice to subordinates3. Counseling the problem Employees**4. Issuing orders**

Types of orders:Written and oral, General and specific, Mandatory and discretionary, Procedural and operational5. To persuade

6. Raising morale and motivation

7. Giving warning

8. Educating employees and prospective consumers

Function of Business Communication

Describe the communication process

Develop idea

Encoding

Transmission of message

Reception

Decoding

Understanding

Feedback

Noise

EncodingThought

Noise

Feedback

UnderstandingDecodingReceptionTransmission of message

Figure: The communication process*

*Source: Heinze Weihrich and Harold Koontz. Management: A Global Perspective “Tenth ed.” New York; MacGraw Hill, 1994, p. 540.

Describe internal & external network

Internal network:

General Manager

SupervisorSales Executives

HRM Manager

Production Manager

Marketing Manager

External Network:

Dept. of finance

Dept. of Marketing

Dept. of production

Dept. of HRM

Bank

Investor

Govt. Authority Customer

Vendors

Competitors

Review Questions:

1. Is communication possible without understanding? Yes No2. Is feedback an inevitable element of effective communication? Yes No3. Counseling is subjective by nature. Yes No4. Oral order is preferred when it needs to make long term decision. Yes No5. Grapevines are formal by its nature. Yes No

6. Seminar is a way of formal communication. Yes No7. Demand for products and services are concerned with internal information. Yes No8. Job assignments information generates from internal ways. Yes No9. Noise is the interruption process occurs only in the time of encoding. Yes No10. Customer is an inevitable element of internal network. Yes No