Career Networking Using Social Media Becky Livingston November 16, 2012 Bergen Community College Job Fair

Agenda �  Inject social media efforts into networking �  Increase online profile presence

� Tips and Tools for You � What not to do in current social media

� Social Media Checklist for Job Hunters

Why Networking � 46,000 people � Pre-screening

� 92% recruiters use social to find talent � 73% recruiters hired candidates identified

via social � LinkedIn is used 80% of the time

6 Ways to Use Social

1.  Brand consistency 2.  Know your audience

3.  Be proactive 4.  Research

5.  Network online

6.  Know your online profile The more you do online, the easier it will be for recruiters to find you.

What’s the Priority � Build your personal brand. � What type of job?

� What kind of employer? � Seek connections in same industry.

� Seek connections with similar positions in different industries.

The Who �  Industry Professionals/Gurus � Fellow Job Seekers

� Former/Current Mentors � Family/ Friends

� Fellow Industry Pros

Tips �  If still employed, send one-on-one

messages; Don’t post to general status updates.

�  If you haven’t spoken to a contact in a while �  Refresh on how you met �  Mention you’re looking for new opportunities �  Identify the positions/industry of interest

Tips, cont. � Check out all suggestions from contacts � Thank people

� Don’t be a pest � Create an online portfolio and link to all

social platforms and personal messages

Where to Go � Twitter

�  TweetMyJobs �  TwitJobSearch

� Mashable Jobs � Facebook

�  Branch Out & Social Jobs

� Pinterest

Twitter Hashtags #hiring #tweetmyjobs #recruiting #jobsearch #hireme #needajob #jobtips

#jobhunt #employment #joblisting #jobsearch #nowhiring #HR #jobposting #career

6 LinkedIn Groups Help With Jobs � Jobs 2.0 � Your college/alumni group

� Companies you’ve worked for � Glassdoor

� Job Openings, Job Leads, and Job Connections

� Career Explorer

Pinterest – Yea that one 1.  Pin your resume; search for “my resume” 2.  Create a resume pin board

3.  Follow career experts, like CareerBliss and The 405 Club

4.  Link to your Pinterest resume

What not to do � Photos � Profanity

� Confessions

Facebook: I hate my f’ng boss!

Social Media Checklist Handout

Also available online at www.RoyalAppleMarketing.com/speaking-engagements/

Resources �  Mashable http://mashable.com/2012/09/15/social-network-job-

search/ �  Right Management http://www.right.com/news-and-events/press-

releases/2012-press-releases/item23658.aspx �  Jobvite’s 2012 Social Media Recruiting Survey �  LinkedIn’s Global Recruiting Trends �  Jigsaw Social Media http://jigsawsocialmedia.com/2011/social-media-

profile-checklist-before-the-new-job/ �  Journal Sentinel http://www.jsonline.com/sponsoredarticles/business/

six-ways-to-use-social-media-in-your-job-search8071171150-179329731.html

�  The Burns & McDonnell Careers Blog �  5 Ways to Use Pinterest for Your Job Search http://mashable.com/

2012/09/23/pinterest-job-search/