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Want more info? Go to www.ivyexec.com 1 1 Create Your Elevator Pitch: Communicate Your Value in 20 Seconds Pat Drew Pat Drew & Company

Create Your Elevator Pitch - Pat Drew and Ivy Exec

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Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make. No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments. In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn: - How to communicate your value in a compelling way in 20 seconds. - Four key questions to answer, to engage anyone anywhere, anytime – in YOU! - To craft, practice and perfect your own Elevator Pitch. - How do to make yourself interesting, memorable and start the conversation, which will open doors for you. Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia. Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.

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Page 1: Create Your Elevator Pitch - Pat Drew and Ivy Exec

Want more info? Go to www.ivyexec.com 11

Create Your Elevator Pitch: Communicate Your Value in 20 Seconds Pat Drew Pat Drew & Company

Page 2: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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About Pat DrewExecutive Coach, Career Management Professional, Speaker

• Coached 1,000 New York Times managers and executives

• Coached 200 MBA’s and EMBA’s for Columbia Business School

• “C” level Executives in Transition

• Founded 350 member strong Bronxville Career Network helping folks land the job of their dreams.

• With a business and mental health background, I help people become “unstuck” in the most trying of circumstances.

Page 3: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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Agenda

• What is an elevator pitch

• How it fits with your career strategy

• Opportunity to craft or polish your own

• Road test your lead sentence

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Getting the Most from this Session

• Craft your own as we go along

• Answer the questions for yourself, jot down words

• Write in to us your first line, and we will work with you. Later, we will read out several and discuss

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You have just left a meeting with an HR executive about a position you are dying to have. You step into the elevator, hear someone calling, “wait, hold it please….”, you thrust out your notebook to hold the elevator, and in steps the hiring manager you have been “dying” to meet….and she says “thanks so much…how is your day going?”….the opportunity you have been seeking for 3 months…..what do you say?

Introduction

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“You need to “advertise” the value you offer to the people and organizations who are “out shopping” for the strengths, values, talents, ideals, passions and experience that you (andonly you) possess.”

Rosemary Davies-JanesFounder of personal brand agency -- MIBOSO®

Introduction

http://authenticpersonalbranding.com/

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Most important thing to consider?

Definition

Page 8: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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Most important thing to consider?

Your audience

Definition

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The Elevator Pitch

An overview of an idea, product, service, project, person, or other solution

Designed just to get a conversation started

Definition

Page 10: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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The Elevator Pitch

Page 11: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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The Elevator Pitch

Clarify who you are and what is special about youYou want to be memorable

• Branding

• Differentiate yourself

• What makes you indispensable?

Page 12: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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Make It Enticing

• How do you add sparkle?

• Draw others in?

• What do you leave in/take out according to your audience?

The Elevator Pitch

Page 13: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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Personal AssessmentPersonal Brand

Goal and StrategyElevator Pitch

Resumes and Cover LettersNetworking

Key Skills

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The Goal

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1. What do you do? What is your passion?

2. What is the pain your services address?

3. What are the benefits? So what?

4. What is your credibility?

5. What is your goal?

Elevator Pitch Outline

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“I am a disruptive leader making global computer markets sizzle.”

“I transform job seekers into treasure hunters.”

“I make words do wonders for you.”

“I am responsible for the country’s future”

“I bring the internet to everyone/everywhere.”

Examples of Lead Statements

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“I am a disruptive leader making global computer markets sizzle.” (IT sales)

“I transform job seekers into treasure hunters.” (recruiter)

“I make words do wonders for you.” (for PR person)

“I am responsible for the country’s future” (teacher, new technologies professional)

“I bring the internet to everyone/everywhere.” (IT)

Examples of Lead Statements

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Ex Proseware, Inc. "With the spotlight on public companies and the severe penalties for noncompliance, Proseware's customized compliance solutions, delivered in less than half the time, let you get a good night's sleep." (30 words)

Trey Research "If you're a restaurateur and can't keep your regulars coming back, you're lost. Using proprietary online and offline survey techniques, Trey Research will find out how you can stop the losses and start generating profit." (35 words)

Examples of Lead Statements

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"I help businesses become more profitable with tools that keep employees accountable.“

"I help customers stay informed of their business’s news and sales.“

"We reduce frustrations with customer service so that customers buy more and remain loyal."

Examples of Lead Statements

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What you do? Who are you? Your passion. I have a passion for making social enterprises succeed. I provide the financial knowledge enabling them to make a difference in the world. The Pain: Not for profit organizations often lack the resources and financial acumen to make a powerful impact in the world.

Benefits: I reduce your overhead and free up resources for you to do what is really important

Credibility: Assistant Controller at IBM, designed systems which reduced overhead by 20% and increased bottom line revenue by 30% over 2 years. Board Director for Save the Children Foundation. MBA, Wharton School.

Goal: Controller for mid size ($100-200 million) not for profit organization or non governmental organization, headquartered in the New York metropolitan area.

Example of Elevator Pitch

Page 21: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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What you do? Who are you? Your passion. I help people discover and thrive in the career which is the “right fit” for them. I love helping people find their way to something that excites them.

The Pain: Many people are stuck in their career search, usually because they lack focus

Benefits People achieve the clarify, conviction and excitement which attracts opportunities

Credibility Coached 1,000 New York Times employees, coached 200 MBA’s and EMBA’s for Columbia Business School, founded 300 strong Bronxville Career Network helping folks land the job of their dreams. With a business and mental health background, I help people become “unstuck” in the most trying of circumstances.

Goal: I would like to speak to people feeling stuck in their search as well as people willing to take their current career to a new level.

,

Pat’s Elevator Pitch

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NOW IT’S YOUR TURN!!!

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ROAD TEST IT

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Where might you use your elevator pitch?

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Where might you use your elevator pitch?

• When you run into the head of the firm in the elevator

• Networking events

• When anyone asks you!

• With anyone who will listen!

• “Could I let you know what I do?”

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Keeping it fresh

• When should you revise it?

• How will you have it at your finger-tips?

• Why and how do you customize it?

Page 27: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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The Nine C’s of an Effective Elevator Pitch

1. Concise. Avoid extra words.2. Clear understood by your grandparents, your spouse, and your children3. Compelling explains the problem your Solution solves4. Credible why you are qualified to see the problem and to build a solution5. Conceptual stay high level and don’t go into too much unnecessary detail6. Concrete specific and tangible7. Customized addresses the specific interests and concerns of the audience 8. Consistent. It all aligns9. Conversational set the hook - start a conversation

© 2008 by Chris O'Leary.

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Keep it short

Keep it quick

Keep it clever

Keep it BENEFIT oriented.

Make it something that will encourage questions.

Final Word

Page 29: Create Your Elevator Pitch - Pat Drew and Ivy Exec

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Keep it fresh

Adjust it to the person and situation

Practice on anyone you can!

Have fun!

Let me know how I can help you

Final Word (cont’d)

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Succeed in tough marketsAchieve career success

Free consultationSlides & Elevator Pitch Worksheet available on request

[email protected]

Thank you!