Embed Size (px)
DESCRIPTION
Learn how to leverage digital media to find your dream job and have companies recruit you!
Citation preview
Problem:
• You’re applying for jobs, but you:– Are not hearing back
– Don’t have enough experience
– Can’t reach the right people
– Frustrated!
Why?
• The job market is crowded with experienced professionals
• Automated systems rule HR
• Decision makers can’t distinguish between generic looking resumes and applications
Solution
• You need to STAND OUT!
• Actions speak louder than words, so a creative application can help you get noticed by top decision makers
• Use online marketing to your advantage as you network from the comforts of your own home
Step 1: Get Online
• Benefits of creating a digital resume– You’ll be indexed in Google and other search
engines
– You’re content is always up to date
– You can add more relevant information
– Create your brand
Step 1: Get Online
• www.sbcmurphy.com
• www.christinerochelle.com
• www.eatsomethingnew.com
Step 2: Get Video
• Creating a YouTube channel can help you:– Create dynamic pitches
– Show off your personality and speaking skills
– Go viral
Step 2: Get Video
• http://www.youtube.com/user/HireJonBarnhart
• http://www.xtranormal.com/movie-maker
“I’m a very personable person and a paper resume is very impersonal.”
Step 3: Get Advertising
• Creating Google Adwords Campaign Can:– Target high ranking officials in companies
– Send them back to your digital resume
– Send them back to your YouTube channels
– Send them to your social media profiles
Step 3: Get Advertising
• http://mashable.com/2010/05/13/job-google-ad-words/
Step 4: Get Social
• Social Profiles can boost your visibility and help you network
• Many companies are looking online for candidates, such as LinkedIn
• Be in the right place at the right time
Step 4: Get Social
• Twitter– Connect with industry professionals
• LinkedIn– Get recommendations
• Facebook– “Like” Business pages & engage
• Google+– Join in the conversations and “Meet Ups”
Step 5: Get Active
• Don’t sit around waiting for opportunities to come to you – be proactive!– In the job search
– Outside the job search
– In your industry
Step 6: Get Custom
• Customizing your resume for each employer helps you:– Add relevant keywords that match the position
– Convince the recruiter you’re perfect for the job
– Prove that you’re willing to put in the effort
Step 6: Get Custom
• Don’t send your resume to just a Jobs email
• Research employees, find their contacts and customize your email to their position at the company
• Learn the company’s current status and use that to your advantage
Step 7: Follow Up!
• An effective follow up can greatly increase your chances of hearing back from employers:
- Take notes during meetings/interviews
- Send thank you's ASAP
- E-mail and/or Snail mail
- Sell yourself
Questions?
