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DEVELOPING YOUR PERSONAL BRAND

Developing YOUR Personal Brand

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Presentation given by Emilie Mecklenborg and Heather Coleman-Voss at the University of Michigan-Dearborn, to kick off their Professional Development Workshop week. February 18, 2013

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Page 1: Developing YOUR Personal Brand

DEVELOPING YOUR

PERSONAL

BRAND

Page 2: Developing YOUR Personal Brand

Presented By:

Emilie Mecklenborg

Heather Coleman Voss

Page 3: Developing YOUR Personal Brand

Everybody is talking about it, but what does it mean to have a Personal Brand?

Page 4: Developing YOUR Personal Brand

What is a Personal Brand?

Sense of humor Integrity Work Ethic

Communication Style Authenticity Passion

“It’s No Longer About What You Know or Who You Know…” by Terry Bean, Founder of Motor City Connect and the

#313DLove Project

• Who needs to know about you?

• What need are you best positioned to fill?

• What differentiates you from others in your field or space?

Page 5: Developing YOUR Personal Brand

Value Proposition: What do you stand for?

Differentiation: What makes you stand out?

Marketability: What makes you compelling? Source: http://personalbrandingwiki.pbworks.com/FrontPage

Personal Branding consists of three

elements:

Page 6: Developing YOUR Personal Brand

1. Define who YOU are

Your passions?

2. Google yourself

3. Provide value

Personal Branding

enhances your self-awareness

helps you clarify and reach your goals

helps you create visibility and presence

is about differentiation

offers more control and power

offers resilience

Page 7: Developing YOUR Personal Brand

7

Connection

Conversation

Community Participation

Listen to your Target Audience

Becoming a Source of Valuable Information

Build your community

Engage with your community

Target your community

Connect with leaders in your industry

Be consistent - Update regularly

Do not overload with promotional material or advertising

Create useful and relevant content

Page 8: Developing YOUR Personal Brand

Who Do Other People Think I Am? (List positive attributes other people have used to describe you)

1.

2.

3.

4.

5.

6.

Page 9: Developing YOUR Personal Brand

Personal branding is

not simply marketing

yourself – it is your

overall communication

across social media

platforms.

Personal branding is

about how you interact,

the topics you discuss,

your conversational

style and the value you

add in your niche

areas.

Video: What Is Brand Strategy?

Page 10: Developing YOUR Personal Brand

Let’s take a look at the brand of Emilie

Mecklenborg, Career Coach and Social Media

Relations Manager of @FordCareers

Page 11: Developing YOUR Personal Brand

Her conversation on social media platforms is

largely centered around these topics…as it is

in person.

Authenticity is the key – you are the same

person wherever you are, whether on

Facebook or at an industry related

networking event.

Are you starting to see how this works?

Page 12: Developing YOUR Personal Brand

Check out Heather Coleman Voss

on Google

Via your personal

branding on

platforms such as

Facebook

LinkedIn, Twitter,

Pinterest, Wordpress

and so forth, you will

‘own’ the first page of

Google when people

search for you.

Page 13: Developing YOUR Personal Brand

Consistent picture is part of your overall personal brand.

Page 14: Developing YOUR Personal Brand

Social Media Platforms

for your

interactive brand:

Page 15: Developing YOUR Personal Brand

Seth Godin on Social Networking

Page 16: Developing YOUR Personal Brand

What is your personal

brand?

What do you think your personal brand is now, at this moment?

(Remember, you do not have to have a job in your preferred industry. This is about your talents, your personality and what is most important to you!)

1.

2.

3.

4.

5.

6.

Page 17: Developing YOUR Personal Brand

Personal Branding Statement

Create the sentence that best illustrates

who you are and what you are about.

“_________________________________.”

Page 18: Developing YOUR Personal Brand

Where should you use your

Personal Brand?

Business cards

Resume/cover letter/reference

documents

Portfolio showcasing your work

Blog or website

LinkedIn profile

Facebook profile

Twitter profile

Video résumé

Email address

Email signature

Page 19: Developing YOUR Personal Brand

Personal branding statements are for your business cards, resumes, social media platforms, blogs and so forth. Here are some samples of great

branding statements – and great professionals to follow:

“Foodie! Sometimes sarcastic, always looking to help others.” @DaveBenjamin

“SENSITIVE? DON'T FOLLOW ME -- Feel free to criticize me in public!” @animal

“Love instigating leadership. Driven to explore, learn, play music and ski.”

@SusanMazza

“Chief Troublemaker. Creative. Marketer. Entrepreneur. Speaker. I love shiny objects,

bacon and business. On a mission to rekindle the fire in your belly.” @CharlieCurve

“The Perfect Career Guy, Connector, Recruiter, Entrepreneur, Blogger, Arsenal Fan,

Sports Junkie, Coffee Drinker, Mountain Biker, Runner! Best of all, Dad.” @leecoopers

“I am far more interested in you than I will ever be in me. Author. Pro Speaker.

Disruptive Marketing Force. @MotorCity Founder. Detroit Lover.” @TerryBean

Page 20: Developing YOUR Personal Brand

“Do what you do so well, that others can’t resist telling people about it.”

– Walt Disney