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Общие принципы Invest Relations Коммуникации повышающие стоимость компании Новосибирск, 14.11.2008 Доклад Маркова М.А. на конференции газеты «Известия» в ИРСО НГПУ

Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

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In this third step of Talentsquare's 'Expedition Roadmap To Getting The Job You Want', we help you to articulate your strengths is such a way that you from the eyes of a potential recruiter

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Page 1: Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

Defining Your USP

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Page 2: Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

Expedition Roadmap To Getting The Job You WantStep by Step to Your Destination

Getting the job you want requires careful consideration and intense effort.

TALENTSQUARE provides a simple 5 step process , from ‘finding out’ to ‘getting’ the job you want.

Understanding Yourself

DefiningYour Destination

Defining Your Unique Selling Proposition

Managing The Moments Of Truth

Standing Out From The Crowd

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23

4

5Step 3

Page 3: Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

Expedition Roadmap To Getting The Job You WantStep by Step to Your Destination

Understanding Yourself

DefiningYour Destination

Defining Your Unique Selling Proposition

Managing The Moments Of Truth

Standing Out From The Crowd

1

23

4

5

Page 4: Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

3Defining Your

Unique Selling Proposition

Don’t forget, it’s a Job Market. You are about to enter a Competitive Arena.So you will need a plan of attack to win in the market place.Ask yourself: What do you have to offer? Why should they be interested in you?Define your USP that articulates what makes you different from the rest

Page 5: Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

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The job market is a competitive arena. In order to be recruited, you will need to do more than list your academic track record. You will need to sell yourself, convince the buyer that you are the best choice to make. You need to stand out from competition, offer something unique in the eyes of your customer. This is what is called the ‘unique selling proposition’ (USP)

What do you have to offer to your customer?Can you define why you would be the best candidate?

• If the company that is hiring could only see that ...•The first things I

would do when I would be hired are...•My most useful

skills or strengths for this job are...

•Compared to others, I typically do better in...•The three things I could

do very well in the job I aspire to have are...•A core strength that is

so obvious for me that I take it for granted is...

Page 6: Expedition roadmap to getting the job you want - step 3 - defining your unique selling proposition

Production and copyrights TalentSquare. Check www.talentsquare.com for more info.

Compiled & written by Pieterjan Kempynck. Pieterjan graduated as Master in Clinical Psychology and is Managing Director of TalentSquare. He has over 20 years experience in human resources and talent management. Pieterjan took part in several polar expeditions.

All pictures courtesy and copyright Laurent Dick at www.laurentdick.com

Pictures taken during the Antarctic Sailing Expedition 2007/2008. More info on www.circles.cc

October 2011.