@kathysteele

Social Media Presentation:

Get LinkedIn – Building a Power ProfilePresented at:2010 National Retail Federation, Loss Prevention Conference2010 NACC Women In Business2010 Tandem HR - Client EventCEO Groups

Business oriented social networking site used primarily for professional networking. LinkedIn has over 65 million members.

What is LinkedIn for you?Manage Information That is Publicly Available About YouFind and Be Found: Get Introduced to Potential Clients,

Partners, Vendors and Prospects

Get

Put your best face forward…Get

Improve your profile…

Add a Headline That Will Draw AttentionAdd a Geographic AreaUpdate Your Status

#in Automatically Adds Tweets

Get

Improve your profile…

Your Resume

Recommendations Connections Websites Twitter Create a Vanity URL

{

Get

Improve your profile…Summary

Add Specialties• People Search for This

Reorder

Get

Be Creative & Interesting • This is Your Elevator Speech• Sprinkle Your Summary with Search Terms• Work with a Professional Writer

Improve your profile…Experience

Job Descriptions • Pepper your Experience with Search Terms• Have a Detailed Description for all Current and Past Roles

Get

Improve your profile…Recommendations

Give and Get Credible Recommendations

• You Need Three for a Complete

Profile• Highlight Different Roles• Relationship is What Matters

MostGood – Fan / FriendBetter – Colleague / Business PartnerBest – Boss / Manager / Client

Get

Improve your profile…Recommendations

Get Credible Endorsements • Choose the Role• Be Selective• Write a Personal Message• Be Clear and Specific

Get

Improve your profile…ConnectionsGet

Improve your profile…ConnectionsGet

Improve your profile…ConnectionsGet

Improve your profile…ConnectionsGet

Improve your profile…Get

Improve your profile…Get

Improve your profile…ApplicationsGet

Improve your profile…Get

Search People

Borrow Ideas • Influencers • Industry Leaders • Job Titles

Improve your profile…SettingsGet

Settings Control • What Info is Viewable • Notifications • Who’s Viewed Your Profile

Improve your profile…SettingsGet

Improve your profile…SettingsGet

What’s next? GroupsGet

Join Groups • Local Networking• Industry Related• Your Customers Belong To• Your Competitors Belong To• You Add / Receive Value

What’s next? GroupsGet

What’s next? GroupsGet

Join Groups • Showcase Your Memberships• Digest Emails - Select Frequency• Announcements• Messages

What’s next? GroupsGet

Join Groups • Discussions• News• Jobs• View Members

What’s next? GroupsGet

Discussions • Post Info Aligned with Group Missions / Values• Add Value to the Group• Ask a Question that Warrants Answers• Add Links to Details Area

What’s next? GroupsGet

News • Interesting News• Must Use External Link• Press Releases• Share

What’s next? GroupsGet

What’s next? GroupsGet

More • Connect with Members

What’s next? GroupsGet

What’s next? GroupsGet

What’s next? EventsGet

What’s next? EventsGet

What’s next? EventsGet

What’s next? EventsGet

What’s next? EventsGet

What’s next? EventsGet

Get

Questions