A  L  P  F  A      C  A  R  E  E  R    C  O  N  N  E  C  T  I  O  N  S    

A  L  P  F  A      C  A  R  E  E  R    C  O  N  N  E  C  T  I  O  N  S    

Co-­‐Presenter  PAULA  A  GARCIA  Marke8ng  Manager  

Asse:e  Report  @_paula_garcia  

Co-­‐Presenter  SOPHIA  MOON  

Partner  +  Crea8ve  Director  JaggerMoon  Crea8ve  Group  @iamSophiaMoon  

A  L  P  F  A      C  A  R  E  E  R    C  O  N  N  E  C  T  I  O  N  S    

ICE  BREAKER  

LINKEDIN  OVERVIEW:  STATS    

300 MILLION TOTAL USERS

100 MILLION USERS IN THE U.S.

200 COUNTRIES AND TERRITORIES

20 LANGUAGES

§  A Professional Profile Picture"

§  A Strong Headline"

§  A Winning Summary"

§  A Complete and Unique Profile"

"LINKEDIN PROFILE: MUST HAVES"

PROFESSIONAL  PROFILE  PHOTO  

   

-VS-  

PROFESSIONAL  PROFILE  PHOTO  

< <

Your  LinkedIn  profile  is  11X  more  likely    to  be  viewed  if  it  has  a  profile  photo    

Did you know?

!

 

Sell  yourself.      

Promote  your  personal  brand.      

Say  who  you  are,  not  what  you  do    

This little 120-character section is prime marketing real estate

YOUR LINKEDIN HEADLINE"

!

HEADLINES  THAT  STAND  OUT    

Source:  The  Undercover  Recruiter  

Go  beyond  the  job  8tle:    

•  Succinctly  showcase  your  specialty,  value  proposi8on  •  Speak  directly  to  the  audience  you  want  to  en8ce  •  Be  specific,  be  crea8ve  and  use  keywords  

 

LINKEDIN  SUMMARY  

 

Does  your  summary  do  you  jus8ce?  -­‐or-­‐  Have  you  just  copied  and  pasted  your  5  year  old  resume  as  a  temporary  measure?      

ü  Make a first impression""

ü  Tell Your Story""

ü  Less is more"

Example  A:    “A  dynamic  leader  with  the  ability  to  drive  change  and  proven  track  record  of   high   accomplishments   in   various   areas.   Highly   organized   individual,  believes  in  empowerment  and  team  work,  highly  adaptable,  strong  business  sense,  effec8ve  communicator,  result-­‐oriented,  and  can-­‐do  a`tude.”      

Example  B:    

“15+  years  of  experience  leading  teams  of  10-­‐200  staff  members.  Managed  30+  projects  ranging  from  $100K-­‐$1.7M  in  budget.  200+  hours  of  presen8ng  and  training  on  a  wide  variety  of  subjects  including  innova8on,  teamwork  and  project  management.”    

LINKEDIN  SUMMARY  

   

T  H  E      M  O  S  T      O  V  E  R  U  S  E  D      BUZZWORDS    

on  LinkedIn  in  2013    

LINKEDIN  SUMMARY  

Responsible

Strategic  Effective

Patient

EXPERT

Organizational Driven

Innovative

Analytical

LINKEDIN  WORK  HISTORY  

Use LinkedIn proactively.

Don’t set up a profile and abandon it!

Include  RELEVANT  Work  History    No  job  is  too  far  in  the  past  to  include  on  LinkedIn  if  it  supports  your  current  career  goals.    

Highlight  Your  Accomplishments:    Choose  three  or  four  highlights  from  each  posi=on  that  showcase  your  experience  and  accomplishments.    

Incorporate  Key  Keywords  and  Phrases:    Adding  certain  keywords  and  phrases  into  your  work  history  will  help  you  to  rank  higher  in  LinkedIn  searches.    

WHAT YOU SHOULD INCLUDE IN YOUR WORK HISTORY: !

!

LINKEDIN  PROFILE:  NICE  TO  HAVES  

SHOW  YOUR  PERSONALITY,  INTERESTS,  HOBBIES,  AND  LANGUAGES    

SET YOURSELF APART FROM OTHERS !

LINKEDIN  BEST  PRACTICES:  PRIVACY    

Customize Your Public Profile !

Customize Privacy Controls

LINKEDIN  BEST  PRACTICES:  PRIVACY    

!

LINKEDIN  BEST  PRACTICES  &  TIPS  

TURN OFF YOUR ACTIVITY BROADCASTS WHEN UPDATING PROFILE

CHECK YOUR SOCIAL FEED SETTINGS !

!

ESTABLISH GROUP SETTINGS

CONNECT – WRITE A PERSONALIZED NOTE

LINKEDIN  BEST  PRACTICES  &  TIPS  

!

!

Make your profile visually appealing !

LINKEDIN  BEST  PRACTICES  &  TIPS  

LINKEDIN  OVERVIEW:  GROUPS    

2.1 MILLION GROUPS

8,000 NEW GROUPS CREATED EVERY WEEK

200 CONVERSATIONS PER MINUTE ARE HAPPENING IN GROUPS

AVERAGE NUMBER OF GROUPS A LINKEDIN MEMBER JOINS: 7

LINKEDIN  OVERVIEW:  MOBILE    

41% OF LINKEDIN VISITS: FROM A MOBILE DEVICE

ROUGHLY 15 MILLION PROFILE VIEWS ON MOBILE DAILY

1.45 MILLION MOBILE JOB VIEWS DAILY

44,000 MOBILE JOB APPLICATIONS DAILY

LINKEDIN  STRATEGY  

Let your goals guide your strategy !

JOB  HUNTING  

PROFESSIONAL  NETWORKING  

PROSPECTING  CLIENTS  

“INFLUENCER”  

WHAT  IS  MY  LINKEDIN  STRATEGY?  

NETWORKING  ON  LINKEDIN:  TIPS  

MEET  -­‐>  CONNECT  (WITHIN  3  DAYS)  

BROWSE  CONNECTIONS’  CONTACTS  –  ASK  FOR  INTRO  

IDENTIFY  PEOPLE  YOU  WANT  TO  CONNECT  WITH  (GROUPS)  

FOLLOW  COMPANIES  OF  INTEREST  

SHARE  INTERESTING  CONTENT  -­‐  TASTEMAKER  

CREATE  CONTENT,  SHARE  OPINIONS  &  EXPERTISE  -­‐  INFLUENCER  

GIVE  OUT  ENDORSEMENTS,  THEY’RE  FREE  

WRITE  RECOMMENDATIONS  

SOLICIT  RECOMMENDATIONS  FROM  PREVIOUS  MANAGERS  

JOIN  INDUSTRY  &  INTEREST  GROUPS  

BE  “MINDFULLY  ACTIVE  –  SHARE,  UPDATE  

BE  AUTHENTIC  WITH  YOUR  CONNECTIONS,  INVITES,  ACTIVITY  

LINKEDIN  ETIQUETTES  &  OPPORTUNITIES  

Q&A  

Thank  you!  

Follow  us  on  twi:er  @_paula_garcia  and  @iamsophiamoon