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How to Give Y our Lin kedIn Profile the U ltimate Makeover

Give Your LinkedIn Profile the Ultimate Makeover

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We dive into the best practices of making a LinkedIn profile. Here's everything you need to make a killer LinkedIn profile.

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Page 1: Give Your LinkedIn Profile the Ultimate Makeover

How to Give Your LinkedIn Profile

the Ultimate Makeover

Page 2: Give Your LinkedIn Profile the Ultimate Makeover

Jim DryburghI’m Jim. I am the Founder and President of The Balanced WorkLife Company.

I’ve coached over a thousand executives, managers, and professionals the last 15 years.

Networking is a passion of mine and has enabled me to run a successful coaching business.

Page 3: Give Your LinkedIn Profile the Ultimate Makeover

Think back on the last 2, 3 years.

How many of you could say…

Page 4: Give Your LinkedIn Profile the Ultimate Makeover

Burning Platform

O My company did/will do a “restructuring”

O My company was/will be acquiredO My company acquired other

companies O I had to change positions O I had to do a job search

Are you change ready ?

Page 5: Give Your LinkedIn Profile the Ultimate Makeover

Burning PlatformO Everyone needs a personal Brand !

O More than a resume or Bio

O LinkedIn ProfileO Optimize Your career change opportunityO Build a Network that Will Power Your

Future O Build your personal web site to

communicate your expertise

Page 6: Give Your LinkedIn Profile the Ultimate Makeover

What We’ll Cover in This Webinar

O Best practices for your LinkedIn profile.

O Live examples of how to improve your LinkedIn profile

O An in depth makeover of one lucky attendee’s profile.

Page 7: Give Your LinkedIn Profile the Ultimate Makeover

Does this sound familiar?O I started making a LinkedIn profile…

but never finished it.O I have a profile, but it doesn’t really

do anything for me. No calls, no emails, no messages.

O I’m kind of embarrassed by my profile. It doesn’t represent me in the best light.

Page 8: Give Your LinkedIn Profile the Ultimate Makeover

But you know a good profile can…

O Get you job offers even when you’re not looking

O Provide a positive first impression for people searching your name

O Open up doors and opportunities you didn’t even know were there

O Help build a network to take you where you want to go

Page 9: Give Your LinkedIn Profile the Ultimate Makeover

So the question is…SOHOW DO YOU

CONNECTTHE DOTS…

Page 10: Give Your LinkedIn Profile the Ultimate Makeover

A little about BryceBryce leads marketing for The Balanced WorkLife Company.

He had one of the top 5% most viewed LinkedIn profiles last year.

He is a great writer and his articles on LinkedIn have been featured on top social media sites including V3, Social Mouths, and Business Insider.

Page 11: Give Your LinkedIn Profile the Ultimate Makeover

A few examples of the types of messages his LinkedIn profile has attracted.

Page 12: Give Your LinkedIn Profile the Ultimate Makeover

How to Give Your LinkedInProfile the Ultimate Makeover

Page 13: Give Your LinkedIn Profile the Ultimate Makeover

What is Your Biggest LinkedIn Challenge?

Page 14: Give Your LinkedIn Profile the Ultimate Makeover

Not getting contacted by new people for job leads

- Karen

Page 15: Give Your LinkedIn Profile the Ultimate Makeover

Dedicating time to creating a great profile. Determining which items to list explicitly on the

experience section.

- George

Page 16: Give Your LinkedIn Profile the Ultimate Makeover

Figuring out how to use it successfully

- Mike

Page 17: Give Your LinkedIn Profile the Ultimate Makeover

The Profile Pic

Best Practices: O ProfessionalO Represent you at your bestO Don’t worry about standing out... that’s

your profile’s job.

Page 18: Give Your LinkedIn Profile the Ultimate Makeover

The Headline

Best Practices: O 120 charactersO First thing people seeO Not just a job title and company nameO Showcase your specialty, value proposition, and

your “so what?”

Page 19: Give Your LinkedIn Profile the Ultimate Makeover

The SummaryBest Practices: O First personO Include your

keywords, skills, and experience.

O Tells us “what differentiates you from others.”

Page 20: Give Your LinkedIn Profile the Ultimate Makeover

The Backlinks

Best Practices: O Link to your “about me” page.O Link to your personal websiteO Link to your social media

Page 21: Give Your LinkedIn Profile the Ultimate Makeover

The Profile URL

Best Practices: O Change your profile url to your name

Page 22: Give Your LinkedIn Profile the Ultimate Makeover

The Skills and ExpertiseBest Practices: O Add skills

you’re qualified for

O Endorse others.

O Don’t whine… leverage the opportunity

Page 23: Give Your LinkedIn Profile the Ultimate Makeover

The Projects

Best Practices: O Show off your best workO Make a pdf of your portfolio and link to it.

Page 24: Give Your LinkedIn Profile the Ultimate Makeover

The ExperienceBest Practices: O Easy to scanO Bulleted pointsO Summarize

your accomplishments

Page 25: Give Your LinkedIn Profile the Ultimate Makeover

Your Turn…I’ve pulled up some random profiles. Tell me what they are doing well and what they could do better.O www.linkedin.com/pub/chuck-vermillion/2/237/9b7/O http://

www.linkedin.com/profile/view?id=345119&authType=name&authToken=KCMA&trk=nmp_pymk_name

O http://www.linkedin.com/profile/view?id=31061558&authType=name&authToken=IpG-&trk=prof-sb-browse_map-name

O http://www.linkedin.com/profile/view?id=93915563&locale=en_US&trk=tyah

O http://www.linkedin.com/profile/view?id=72629613&authType=name&authToken=lXye&trk=prof-sb-browse_map-name

O http://www.linkedin.com/profile/view?id=12438371&ref=PYMK&authType=name&authToken=0W6r&trk=new_pymk-profile

Page 26: Give Your LinkedIn Profile the Ultimate Makeover

How Do I Take My Profile Further?

HOW DO I TAKE MYPROFILE

FURTHER

Page 27: Give Your LinkedIn Profile the Ultimate Makeover

LinkedIn DIY Makeover Kitwww.balancedworklife.com/linkedin-diy

• Detailed step-by-step guide to creating a professional LinkedIn profile

• Over 17 examples of real profiles to learn from

• 30 additional resources for specific guidelines, steps, and examples for each part of the LinkedIn profileSells for $35

Page 28: Give Your LinkedIn Profile the Ultimate Makeover

What Other’s Have Said“I’ve always recognized the importance of LinkedIn, but never seemed to find the time to enhance my profile to get the results I wanted. 

My ‘LinkedIn Tune-up’ workshops with Bryce helped me identify where to focus and actually make the appropriate changes so my LinkedIn profile would more effectively represent me as a professional.” Roger McConville,

Vice President, SAP

Page 29: Give Your LinkedIn Profile the Ultimate Makeover

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