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We dive into the best practices of making a LinkedIn profile. Here's everything you need to make a killer LinkedIn profile.
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How to Give Your LinkedIn Profile
the Ultimate Makeover
Jim DryburghI’m Jim. I am the Founder and President of The Balanced WorkLife Company.
I’ve coached over a thousand executives, managers, and professionals the last 15 years.
Networking is a passion of mine and has enabled me to run a successful coaching business.
Think back on the last 2, 3 years.
How many of you could say…
Burning Platform
O My company did/will do a “restructuring”
O My company was/will be acquiredO My company acquired other
companies O I had to change positions O I had to do a job search
Are you change ready ?
Burning PlatformO Everyone needs a personal Brand !
O More than a resume or Bio
O LinkedIn ProfileO Optimize Your career change opportunityO Build a Network that Will Power Your
Future O Build your personal web site to
communicate your expertise
What We’ll Cover in This Webinar
O Best practices for your LinkedIn profile.
O Live examples of how to improve your LinkedIn profile
O An in depth makeover of one lucky attendee’s profile.
Does this sound familiar?O I started making a LinkedIn profile…
but never finished it.O I have a profile, but it doesn’t really
do anything for me. No calls, no emails, no messages.
O I’m kind of embarrassed by my profile. It doesn’t represent me in the best light.
But you know a good profile can…
O Get you job offers even when you’re not looking
O Provide a positive first impression for people searching your name
O Open up doors and opportunities you didn’t even know were there
O Help build a network to take you where you want to go
So the question is…SOHOW DO YOU
CONNECTTHE DOTS…
A little about BryceBryce leads marketing for The Balanced WorkLife Company.
He had one of the top 5% most viewed LinkedIn profiles last year.
He is a great writer and his articles on LinkedIn have been featured on top social media sites including V3, Social Mouths, and Business Insider.
A few examples of the types of messages his LinkedIn profile has attracted.
How to Give Your LinkedInProfile the Ultimate Makeover
What is Your Biggest LinkedIn Challenge?
Not getting contacted by new people for job leads
- Karen
Dedicating time to creating a great profile. Determining which items to list explicitly on the
experience section.
- George
Figuring out how to use it successfully
- Mike
The Profile Pic
Best Practices: O ProfessionalO Represent you at your bestO Don’t worry about standing out... that’s
your profile’s job.
The Headline
Best Practices: O 120 charactersO First thing people seeO Not just a job title and company nameO Showcase your specialty, value proposition, and
your “so what?”
The SummaryBest Practices: O First personO Include your
keywords, skills, and experience.
O Tells us “what differentiates you from others.”
The Backlinks
Best Practices: O Link to your “about me” page.O Link to your personal websiteO Link to your social media
The Profile URL
Best Practices: O Change your profile url to your name
The Skills and ExpertiseBest Practices: O Add skills
you’re qualified for
O Endorse others.
O Don’t whine… leverage the opportunity
The Projects
Best Practices: O Show off your best workO Make a pdf of your portfolio and link to it.
The ExperienceBest Practices: O Easy to scanO Bulleted pointsO Summarize
your accomplishments
Your Turn…I’ve pulled up some random profiles. Tell me what they are doing well and what they could do better.O www.linkedin.com/pub/chuck-vermillion/2/237/9b7/O http://
www.linkedin.com/profile/view?id=345119&authType=name&authToken=KCMA&trk=nmp_pymk_name
O http://www.linkedin.com/profile/view?id=31061558&authType=name&authToken=IpG-&trk=prof-sb-browse_map-name
O http://www.linkedin.com/profile/view?id=93915563&locale=en_US&trk=tyah
O http://www.linkedin.com/profile/view?id=72629613&authType=name&authToken=lXye&trk=prof-sb-browse_map-name
O http://www.linkedin.com/profile/view?id=12438371&ref=PYMK&authType=name&authToken=0W6r&trk=new_pymk-profile
How Do I Take My Profile Further?
HOW DO I TAKE MYPROFILE
FURTHER
LinkedIn DIY Makeover Kitwww.balancedworklife.com/linkedin-diy
• Detailed step-by-step guide to creating a professional LinkedIn profile
• Over 17 examples of real profiles to learn from
• 30 additional resources for specific guidelines, steps, and examples for each part of the LinkedIn profileSells for $35
What Other’s Have Said“I’ve always recognized the importance of LinkedIn, but never seemed to find the time to enhance my profile to get the results I wanted.
My ‘LinkedIn Tune-up’ workshops with Bryce helped me identify where to focus and actually make the appropriate changes so my LinkedIn profile would more effectively represent me as a professional.” Roger McConville,
Vice President, SAP
30 Day 100% Satisfaction Guarantee