Grow Your Brand, Grow Your Career

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    14-Aug-2015

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  1. 1. Grow Your Brand, Grow Your Career by Larry Hawkins II, CEO &Co-Founder of Hawkins Development Group, LLC
  2. 2. What is a brand?
  3. 3. Name, term, design, symbol, or any other feature that identifiesone sellers goods or services as distinct from those of other sellers. ~American Marketing Association
  4. 4. Quick Mental Exercise
  5. 5. Lets do a word association with these brands.
  6. 6. Example Brand: Nike Association: Durable
  7. 7. Ready?
  8. 8. Go!
  9. 9. StarbucksLogo
  10. 10. AppleLogo
  11. 11. YOU!
  12. 12. What attributes are associated with the brand of YOU?
  13. 13. What if I told you that
  14. 14. you can take control of your career
  15. 15. by developing your authentic personal brand?
  16. 16. HOW?
  17. 17. YOU are a brand.
  18. 18. Name, term, design, symbol, or any other feature that identifiesone sellers goods or services as distinct from those of other sellers. ~American Marketing Association
  19. 19. Name, term, design, symbol, or any other feature that identifiesone sellers goods or services as distinct from those of other sellers. ~American Marketing Association
  20. 20. YOU are a seller.
  21. 21. You have traits and abilities that you offer to the people around you.
  22. 22. Every interaction is a transaction. Your currency is
  23. 23. Time.
  24. 24. Time is your most precious resource. You have a finite amount of it.
  25. 25. Trust.
  26. 26. With every interaction, youre either building trust or losing trust.
  27. 27. Opportunities.
  28. 28. Which can win you a future opportunityor lose one.
  29. 29. Time Trust - Opportunities
  30. 30. Your brand has three areas of focus.
  31. 31. PURPOSE
  32. 32. If you close your eyes
  33. 33. and envision success..
  34. 34. What does success look like for YOU?
  35. 35. PURPOSE: What is your ultimate objective?
  36. 36. PERCEPTION
  37. 37. When you look in the mirror, you may see one thing.
  38. 38. But as growth opportunities come
  39. 39. Do they align with your inner aspirations?
  40. 40. PERCEPTION: How do you influence the opportunities that come your way?
  41. 41. PERSONALITY
  42. 42. Youre in the middle of taking a journey.
  43. 43. There are many paths and its easy to get overwhelmed.
  44. 44. Do you have all the tools you need for this trip?
  45. 45. PERSONALITY: How do you identify the blind spots you need to address?
  46. 46. YOU are a business. People buy your personality, and they invest in your purpose.
  47. 47. How do you gain investors?
  48. 48. Were here to help. Learn more at: www.HawkDG.com
  49. 49. Hawkins Development Group: Find Purpose. Find Answers. Find You.