Hays Connecting Business Leaders - Getting The Most From LinkedIn

Hays Poland Leadership Meeting

11th September 2013 - Warsaw

LinkedIn ©2013 All Rights Reserved

RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn ©2013 All Rights Reserved 2

Product Story –

CheckIn

LinkedIn the

engineering

powerhouse

Get the best

out of LinkedIn

RORY CAWLEY – TECHNICAL PRODUCT CONSULTING

You are the Professionals

LinkedIn ©2013 All Rights Reserved 3


LinkedIn – the world’s top social

networking site for Professionals


LinkedIn makes Professional Networking easy



People who need your services

1% of 100 =

1 potential client


It’s a numbers game


People who need your services

1% of


= 2 Million+

potential clients


20 Languages supported on LinkedIn



111,000 Polish Speakers in New York City alone!



Have the right information available READY for when

someone finds you


Who you are – what you do – constantly updated


LinkedIn Profile is you plus endorsements from clients

Skills and Experience

Previous jobs

Successes

Education

Clients and Colleagues

Endorsements

Recommendations



Getting the right people to find you



“Consultant” in Australia



Global digital marketplace



Support New York, Greenland, UAE before lunch



Fill out your LinkedIn profile fully (education)


Education

Schools

Courses studied

Accomplishments

Papers published


Fill out your LinkedIn profile fully (employment)


All jobs

Work duties

Accomplishments

Professional

certifications

Promotions

Awards

Charity work


Opportunities will find you if your profile is updated



Engage with people on LinkedIn and LEARN



Members Worldwide

+2 new Members Per Second

100M+ Monthly Unique Visitors

235M+

LinkedIn Growing in Members GLOBALLY

North America:

80M+

Latin America and

Caribbean:

20M+

Europe, Middle East

and Africa:

50M+

Asia Pacific:

37M+


LinkedIn keeps on growing (product updates)


Profile UI

Rich media in

Profile and Jobs

Simplified

Navigation

Groups UI

Jobs UI

Inbox UI

iPhone, Android apps

Network UI

LinkedIn Influencers

LinkedIn Alumni


LinkedIn keeps on growing (acquisitions)


Connecting talent with

opportunity on a massive scale


LinkedIn’s focus

LinkedIn the engineering powerhouse



238 Million+ Members

>+2 Members per second

200 Countries and regions


8th Most Visited Site Worldwide

100 Million page views daily

17 Minutes – average time spent

per user


Products supported:

• Profiles

• Jobs

• Search

• Groups

• Company pages

• And many more!


Massive Engineering effort

• Large number of internal and

external applications supported

• Huge volume of users globally

• Constant product improvement

roll-outs


LinkedIn Technology Stack



LinkedIn uses open-source software!



LinkedIn contributes new open-source products



Voldemort

• Distributed DB

• Ultra-fast data

store

• Handles massive

datasets

• Hugely scalable

• Leveraged by

LinkedIn.com to

service user

requests



Kafka

• Apache Project

Kafka

• High-throughput

messaging

system

• Captures events

and delivers

them to

interested

systems

• Used by our

performance

reporting



LinkedIn Application Deployment (before)


(this is only representative for illustration)


LinkedIn Application Deployment (now)


(this is only representative for illustration)

Code check-in – automated testing – staging - production


LinkedIn Application Deployment (result)


New Profile UI

New Groups UI

New Navigation UI

LinkedIn Influencers

New mobile apps

New Jobs UI

New Company pages

New Search

Endorsements

Product Story – CheckIn


LinkedIn values innovation and

taking intelligent risks


LinkedIn Culture


LinkedIn inDay



LinkedIn inDay – Grande Finale



LinkedIn inDay –



LinkedIn CheckIn



LinkedIn CheckIn - Prototype



LinkedIn CheckIn – Prototype field testing



LinkedIn CheckIn – Final Product



LinkedIn CheckIn – Globally Launched



Product Story –

CheckIn

LinkedIn the

engineering

powerhouse

Get the best

out of LinkedIn


Thank you

Career

Hays Connecting Business Leaders - Getting The Most From LinkedIn