How to unleash the creative mind

Embed Size (px)

DESCRIPTION

This presentation consists of knowledge found in different academic research paper and journal articles about creativity and brain research.

Text of How to unleash the creative mind

  • how to unleash the creative mind
  • many people perceive creativity as something that is genetic and which is not accessible for everyone.
  • creativity, however, is probably the most natural thing that can be found in every single person.
  • although, it doesnt come naturally to use your creative mind
  • everyone can unleash the brains creative potential.
  • and using the right tools will help you to succeed in creative expression.
  • Robert Epstein, found that there are four core competencies of creative expression. Robert Epstein, senior research psychologist at the American Insitute for Behavioral Research and
  • 1 new ideas # preserve your
  • 2 interesting people # surround yourself with
  • 3problems # tackle through
  • 4knowledge # expand your
  • and using the right tools will help you to succeed in creative expression.
  • tools alone, however, are not sucient if you want to innovate!
  • maximizing creativity can be achieved through various habits and actions.
  • Evangelia G. Chrysikou, proposes a few measures that can help to maximize creativity and innovation. Evangelia G. Chrysikou, assistant professor of psychology at the University of Kansas
  • 1 expert # become an
  • sometimes a solid knowledge base will help you to connect the dots.
  • 2 environment # observe your
  • observing may help to increase your absorptive capacities.
  • 3audience # know your
  • you cant just ask customers what they want and then try to give that to them. by the time you get it built, theyll want something new. Steve Jobs
  • 4comfort zone # step out of your
  • curiousity about life in all of its aspects, I think, is still the secret of great creative people Leo Burnett
  • 5work alone # be willing to
  • but dont always work on your own. start the creative process by establishing a solid base for yourself.
  • 6outsiders # talk to
  • because sometimes you get hung up on irrelevant, wrong or unnecessary things.
  • 7fun # have
  • 8mind wander # take a nap & let your
  • dont think. thinking is the enemy of creativity. Its selfconscious and anything selfconscious is lousy. you cant try to do things. you must do things Ray Bradbury
  • 9break # take a
  • & enjoy yourself or get involved in other activities to provide new stimulus to your brains.
  • 10yourself # challenge
  • when something exceeds your ability to z understand how it works, it sort of becomes magical Jonathan Ive
  • these 10 measures, may help you to boost your creativity and innovation!
  • but remember
  • failing one of the above is not a sign of a lack of creativity or innovativeness.
  • the creative individual thinks of failure as a new opportunity John Houtz - psychologist and professor at Fordham University
  • image credits slide 21 http://www.apfelearth.com/wp-content/uploads/steve-jobs-1.jpg slide 23 http://upload.wikimedia.org/wikipedia/en/b/b2/Leo_Burnett.jpg slide 30 http://scheincommunications.com/why-ray-bradbury-had-noidea-what-he-was-talking-about/ slide 34 http://d.fastcompany.net/multisite_les/codesign/imagecache/1280/ poster/2012/10/1671131-poster-1280-jony-ive.jpg