How to use social media to build and leverage your personal brand

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    09-Jul-2015

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How to use social media to build and leverage your personal brand

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<p>Slide 1</p> <p>How to build and leverage your personal brand onlineMalcolm Gordon1How (platforms/tools)What (content)Monitoring2The beauty of the internet speed instant, realtime scale (world is your oyster)3Things to considerBrand = perceptionIn order to have perception you need other people Who do you want to reach? Who are the key influencers you want to align with? Where do they congregate online? Push/pull (meet them half way) reach out or produce bait content4Aims be authentic your real persona amplified online Share glimpses of your personality and intellect Make friends online, widen and enhance your network (repetition = familiarity) Get more out of your existing networks more frequent contact, staying up-to-date through posts/tweets is easy5</p> <p>Facebook would be the worlds third most populous nation behind only China and India6Your tools</p> <p>BLOG/HUB</p> <p>Blogs/websitesFacebook would be the worlds third most populous nation behind only China and India8Domains are cheapmal@malgordon.com is preferable tosxegirl54@hotmail.com</p> <p>Facebook would be the worlds third most populous nation behind only China and India9Build rapport &amp; relationship2 way communication comments sectionBetter analyticsControl/censorshipCheap/freeGood for SEOMore than 140 characters</p> <p>Facebook would be the worlds third most populous nation behind only China and India10Wordpress</p> <p>Facebook would be the worlds third most populous nation behind only China and India11</p> <p>Facebook would be the worlds third most populous nation behind only China and India12</p> <p>Facebook would be the worlds third most populous nation behind only China and India13Good bloggingTightly defined nicheStick to itRegularRespond to all comments/criticismsKeep it short/longPromote through SM networks</p> <p>Facebook would be the worlds third most populous nation behind only China and India14</p> <p>Facebook would be the worlds third most populous nation behind only China and India15</p> <p>Facebook would be the worlds third most populous nation behind only China and India16</p> <p>Facebook would be the worlds third most populous nation behind only China and India17</p> <p>Facebook would be the worlds third most populous nation behind only China and India18</p> <p>Does your work experience match up? Pictures of you drinking, vomiting, scantily cladType of pages you have liked/groups you belonged toIs your profile open/closed?Generally for fun/socialising</p> <p>Facebook would be the worlds third most populous nation behind only China and India21Pages association</p> <p>Facebook would be the worlds third most populous nation behind only China and India22Pages</p> <p>Facebook would be the worlds third most populous nation behind only China and India23Pages</p> <p>Facebook would be the worlds third most populous nation behind only China and India24</p> <p>Facebook would be the worlds third most populous nation behind only China and India25</p> <p>Facebook would be the worlds third most populous nation behind only China and India26</p> <p>Facebook for grown ups175 million usersMore than your resume</p> <p>Facebook would be the worlds third most populous nation behind only China and India28Aim for 100%Insert a profile pic 7 times more likely to be viewedKeep it up to date 12 times more likely to be viewedList skills &amp; certificationsVolunteering countsJoin groups and contribute to discussions demonstrate your skills</p> <p>Facebook would be the worlds third most populous nation behind only China and India29Dos &amp; DontsUse the recommendations featureEndorse skillsConnect with the leaders in your industry and those you want to learn from/influenceYou will be surprised at who is on these networks and how willing they are to connect with you </p> <p>endorsements</p> <p>Organisations &amp; certifications</p> <p>Successful project = request recommendationDont leave it until youre hunting for a job/promotionContemporary refereesWhat not to do</p> <p>DontsUse unprofessional profile imagesBe lazy when it comes to updating/contributing/requests for connection (use a personal message)Do what everyone else does (parrot mindlessly)Add value, not noise</p> <p>endorsements</p> <p>Second most searched site on the webHard to do wellPoints for originalityStand out from the crowd</p> <p>http://www.youtube.com/watch?v=9EzNll1U2N8&amp;feature=youtu.be</p> <p>Facebook = friends &amp; family (inner circle)Twitter = everyone (more open)100 tweets a day = okayRapid fire communicationPulse of the webOkay to mix casual conversation with business/professional (50/50 split)</p> <p>Facebook would be the worlds third most populous nation behind only China and India46No restriction on number of accountsOne personalOne professionalSeek out key influencers and initiate conversationsGreat for monitoring</p> <p>Facebook would be the worlds third most populous nation behind only China and India47</p> <p>Monitoring you brandProtecting your investment</p> <p>Facebook would be the worlds third most populous nation behind only China and India50Google.com/alerts</p> <p>Facebook would be the worlds third most populous nation behind only China and India51Twitter search</p> <p>Facebook would be the worlds third most populous nation behind only China and India52</p> <p>Facebook would be the worlds third most populous nation behind only China and India53Klout</p> <p>Facebook would be the worlds third most populous nation behind only China and India54</p> <p>Facebook would be the worlds third most populous nation behind only China and India55Blog analytics</p> <p>Facebook would be the worlds third most populous nation behind only China and India56How many are seeking you?</p> <p>Facebook would be the worlds third most populous nation behind only China and India57</p> <p>Facebook would be the worlds third most populous nation behind only China and India58</p> <p>Facebook would be the worlds third most populous nation behind only China and India59Whos stalking me?</p> <p>Facebook would be the worlds third most populous nation behind only China and India60Thanks for listeningQuestions?</p> <p>www.malgordon.comTwitter @malgordonlinkedin.com/in/malcolmgordon</p>