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Award-winning professional with 15+ years experience in digital and print research, advertising, strategy, marketing and promotions. Connects the dots of “Big Data” and converts to solutions, strategies and eye-catching stories.
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Researcher
Media & Advertising
Insights Creativity
Partner
Generates Revenue
Presenter
Team Leader
FindsSolutions
Data Analyst
Marketing & Promotions
Connectthe Dots
Strategist Storyteller
JENNIFER SYLVESTERP: 646-229-0537 E: [email protected]
Award-Winner Experience Businesswoman
Award-winning professional with 15+ years experience in digital and print research, advertising, strategy, marketing and promotions. Connects the dots of “Big Data” and converts to solutions, strategies and eye-catching stories.
SKILLS: ASSETS LEVERAGED FOR COMPANIES
HIGHLIGHTS: NOTABLE MOMENTS IN CAREER
§ 10-country, multi-language study of affluent consumers§ Groundbreaking WOM social media study with Keller Fay Group
RESEARCH
§ Member of team to win AdAge Hot List (5X), A-List (2X) and Condé Nast Platinum award. Individual winner of BRIDES Marketer of the Quarter.
§ Helped break or build $50 million in business from major global brands
§ Keynote speaker at Tacori and Waterford/Wedgwood/Royal Doulton conferences§ Panel expert at Ipsos Mendolsohn’s “Affluent Trends” Barometer forum
PRESENTER
WINNER
KNOWLEDGE: VARIED DEPTH & BREADTH
MEDIA CONSUMERS STUDIESþOnlineMobileTabletPrintSocialRadio
þMillenialsBoomersMomsThe 1%C-SuiteFashionistas Brides
TravelersDesignWellnessCelebrity
þApparelAutomotiveLuxury goodsFinancial servicesBeautyPackaged goodsLiquor
CE/TechJewelry & watchesPharmaceuticalHome goodsTravel & tourism
INDUSTRYþ
ROITrendsAwarenessTestingCompetitive Focus GroupSocial/WOM
ENDORSEMENTS: FULL REFERENCES UPON REQUEST
“I’ve hired and rehired JBS multiple times.” —Carolyn K.“Research geek trapped in creative soul.” —Kelly C.
“Jennifer is my Data Diva.” —Jessica T.“Naturally curious, always reading, listening, wondering, and hypothesizing.”—Julia S.
EMPLOYMENT: HOUSEHOLD BRAND NAMES
“She’s a fabulous presenter who charms audiences.” —Hutch L.
Marketing AssociateSales Assistant
200620022000 200820041997
Senior Promotions Manager
Senior Consultant
Marketing Manager
Marketing DirectorSenior Manager
Marketing Research Director
