Linked in for career development MBA Talk (08.12.11)

Using LinkedIn Strategically as a Career Development Tool

Walter Akana

April 7, 2023 2Using LinkedIn Strategically

Agenda

• What this session is NOT• The Need for Strategy• Five principles for LinkedIn Strategy• Social Media Adoption Cycle


NOT About Common LinkedIn Tips

• Complete your profile, including a photo• Build your connections• Personalize invitations• Use job postings• Include key words in your profile• …etc…


Why strategy for LinkedIn…



April 7, 2023 7

Key Words / SEO

Using LinkedIn Strategically




“We're moving away from "users," "customers," and "shoppers": social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community.”

(ReadWriteWeb) -Ravit Lichtenberg


Relationship Economy



Strategy

Results


1st Principle

Differentiated Value


You’re not merely a painter....

….but you offer clients vibrant color


Complete Your Profile

Tell your story Describe your specialties Show your experience


Use the summary to tell your storyI am a strategist who... …I place high value on helping clients achieve greater self-direction – perhaps because I’ve done that for myself.

In high school, I took control when I started skipping classes to read whatever I wanted….

I love what I do and am thrilled when I see clients stand up, shake off the status quo, and achieve more personal and professional satisfaction.


Make your specialties specificCoaching and consulting in career transition,

personal branding, and online identity.

Writing and speaking on social media, professional presence, and networking.

Collaborating with ad hoc teams on a range of personal branding and career management projects.


Keep your experience…

Relevant


2nd Principle

Brand Community


Friends

FollowersFans


They Get It...so, they…Get You!

April 7, 2023 Using LinkedIn Strategically 23

Organize and tag your contacts…


…Personal Branding…


3rd Principle

Visibility and Credibility


One of us…


Show Up


Use LinkedIn Apps


4th Principle

Spirit of Generosity



Write recommendations…


Use updates page to engage …


Join / participate in LinkedIn Groups…


5th Principle

Active and Engaged


Reach out…and touch someone





Implement your strategy… over time…


Social Media Adoption Cycle

Listen

ShareEngage

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Known,….

Trusted...Liked,…

Using LinkedIn Strategically


“[Business] … happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.

Why? Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always spend their time around people they like. When it's expedient and practical, they'd also rather do business and buy stuff from people they like. And now, they can. Social media has made it possible for consumers to interact with businesses in a way that is often similar to how they interact with friends and family.”

~ Gary Vaynerchuck, The Thank You Economy


Opportunities

Ultimately Flow

From

Trusted Networks


Questions


Thank You! Walter Akana: [email protected]

mailto:[email protected]