LinkedIn - More Than a Resume

More Than a Resumebrought to you by

Bruce A. Bennett

Career Coach Corner

October 30, 20171

https://bruce73.wordpress.com/

Notes & Goals for session

General Notes

My Background

Workshop is interactive

Red Arrows

Parking lot

My contact info is on last slide

Presentation will be on line

Goals

More Than a Resume

Branding

Personalize

Your LinkedIn Profile

3

Your LinkedIn Profile

4

LinkedIn Profile Settings

5


Add a second email address to insure

continued access

A phone number adds another layer of

protection and security

6


Many privacy settings change what you

show and what can be seen by others

7


Customize your URL

All your profile settings should be

viewable

8

YOUR LinkedIn Profile URL

www.linkedin.com/in/bruceabennett

Change the default URL for your profile

http://www.linkedin.com/pub/brucebennett/16v1g1a4

Change the URL to your name for LinkedIn &

Google SEO

9

http://www.linkedin.com/pub/bruce-bixler/16/171/493


Simple settings can impact your profile

10

LinkedIn Profile Photo

Use a professional photo

Passport format with headshot

Plain background

Rename photo for SEO

e.g. BruceBennettLinkedInTraining.jpg

11

LinkedIn Profile Photo

Name your profile picture for SEO

Locate photo on your device and rename it

12

LinkedIn Profile UVP

UVP - Most people have a headline that simply

states their position. But that doesn’t tell people

why they should connect with you. It doesn't tell

them how you add value, and it doesn't tell them

how you can solve their company's problem.

You need to learn how to set YOURSELF apart.

You need to prove that YOU are a thought leader.

You need to show that YOU are the expert. 13


Multiple Choice Quiz Time

A. B2B Sales at MNO Company

B. Bilingual B2B Sales Professional at MNO

Company

C. Experienced Bilingual B2B Sales Professional

Helping French and American Companies

expand their International Presence

A. Marketing Manager at XYZ Company

B. Successful Marketing Manager of Brands at

XYZ Company

C. Internet Marketing Expert | Looking For New

Business Partnerships That Need Help

With Marketing... Lets Connect! 14


Optimize Your Important SKILLS

The first word in your LinkedIn headline gets

the SEO results from LinkedIn’s search

algorithm.

Thus, it’s critical that you start your headline

with your most important SKILL.

Many members don’t understand this, so if you

do it, you will get powerful SEO results.

It matters because if you don’t come up high in

search results, then you won’t get the chance

to convince someone to click through to your

profile. 15

LinkedIn Profile Nuances

Include Skills in your positions and headline

Never use the word “Searching” Or “Opportunity”

in your headline. Searching is your problem, you

want to be their solution.

You must focus your skills on a certain company,

industry, geographic region, or on a particular

level of professional. Zeroing in on an audience

helps them say yes to you when the fit is there!

Avoid ALL of the 2017 top ten overused buzzwords

that LinkedIn has identified.

Specialized, Leadership, Passionate,

Strategic, Experienced, Focused, Expert,

Certified, Creative, Excellent16

https://blog.linkedin.com/2017/january/25/better-than-buzzwords-2017-is-the-year-to-start-showing-it-linkedin

LinkedIn Profile Summary

Summary Section Composition

• Your summary should start with email address

and contact information on the very first line

• Paragraph one should be about what you do,

your job title, and description and use skills

• Paragraph two should show how you have added

value to a previous employer tell a story (STAR)

skills

• Paragraph three tell how you will solve a

companies problems use a story (STAR) skills

Add skills to your LinkedIn Summary Section17

Important Activities / Elements

All Star profile with photo and experience

Headline – descriptive and accurate, not title

Summary section

Utilize Skills section

Group – discussions & participation

Companies – follow targets for changes

Jobs – create search agent

Recommendations

Activity updates

Who Viewed Your Profile? 18

Building Your LinkedIn Network

LinkedIn will suggest connections

19


Click on blue Connect button

20


Dialogue box pops up with two options

Add a customized note to person

Send a generic spam like message

21


Make it personal and engaging

There is a limit of 300 characters

22


Third Level - Click on 3 dots to connect

23

LinkedIn Skills

Skills are an integral element & can moved

A total of 50 can be utilized in your profile

24

LinkedIn Skills

LinkedIn auto populates & defines key skills

25

LinkedIn Skills

Endorsements add value

26

LinkedIn Following

Follow Influencers, Companies & Groups

27

LinkedIn Searching

Searching has numerous filters

28

LinkedIn Searching

Searching has numerous filters

29

LinkedIn Searching

Follow Companies to stay informed

30

Searching LinkedIn Groups

Use key words for searching

31

LinkedIn Groups

Not all Groups are created equal

Vary with members #s and activity

32

My LinkedIn Groups

You can join up to 100 Groups

33

Discovering LinkedIn Groups

LinkedIn recommends Groups to you

34

LinkedIn Groups

Become a "SME” through group participation

Post new topic or respond to existing posts

35

Jobs on LinkedIn

LinkedIn will suggest jobs based on your

profile data, e.g. job titles, skills,

companies you worked, etc.

36

Jobs on LinkedIn

Update career interests to inform recruiters

your areas of interest & expertise

37

Jobs on LinkedIn

Update career interests to inform recruiters

your areas of interest & expertise.

38

Jobs on LinkedIn

Add industry to your career interest

Company size is another area to specify

39

Jobs on LinkedIn

Search for relevant jobs posted on LinkedIn

40

Jobs on LinkedIn

Searches can be defined for an area

Save the search for regular updates

41

Jobs on LinkedIn

Opt in for Daily or Weekly updates

42

Jobs on LinkedIn

Apply for job on company website

43

Jobs on LinkedIn

Apply for job on LinkedIn

44

Jobs on LinkedIn

Apply for job on LinkedIn

45

LinkedIn - MOBILE

LinkedIn - MOBILE

LinkedIn has made

the profile has

appear more like

the mobile version.

The current mobile

version has more

functionality then

previous versions.

LinkedIn - MOBILE

The Home screen

displays recent

activity from your

network.

It is easy to Like,

Comment or Share

with the mobile

version.

LinkedIn - MOBILE

Selecting the 3

vertical dots in

upper right reveal

these options.

Share via provides

several many

options; Facebook,

text, email, etc.

Notice the option to

Improve my feed.

LinkedIn - MOBILE

Jobs tab makes it

simple to review

new jobs LinkedIn

recommends for

you or your alerts.

LinkedIn - MOBILE

Suggested Resource

https://www.youtube.com/user/BruceBix49

https://www.youtube.com/watch?v=N4znQDyz03852

https://www.youtube.com/user/BruceBix49

https://www.youtube.com/watch?v=N4znQDyz038

Questions?

Feel free to connect on LinkedIn

Bruce A. Bennett

http://www.linkedin.com/in/bruceabennett

[email protected]


Phone: 815-302-9552

Career Coach Corner http://bruce73.wordpress.com/

53

http://www.linkedin.com/in/bruceabennett

mailto:[email protected]
