McKinzie Kandel - Leveraging LinkedIn for Good

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  • 1.Leveraging LinkedIn for GoodSocial Media for Nonprofits Conference ChicagoSeptember 19, 2012

2. 5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free Volunteers & Board (Advancedsearch) Share knowledge and insights (LinkedIn Today,Groups) Fill the structural hole (InMaps) 3. LinkedIns missionConnect the worlds professionals to makethem more productive and successfulConnect Talent with Opportunity 4. LinkedIn for Goods MissionConnect the talent and passion of professionals with opportunities to use their skills to make apositive impact on the world 5. Did you know..78% of professionals would like to join a nonprofit board*70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest**75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents**THEY ARE JUST WAITING TOBE FOUND ON LINKEDINSources:*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey 6. Challenge: Expand the Board with specific skill setsSolution: LinkedIn Jobs Network drives posts virallyto the right candidates 26 qualified applicants in 30 days Filled 2 Board seats with senior executives in Operations and Marketing With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community. Johanna Dalton, Executive Director, Goldies Place6 7. Are Nonprofits on LinkedIn? There are approx. 4M nonprofit professionals From over 130K nonprofit organizations Representing 205 countries Approx 9% of LinkedIn 1M groups are created bynonprofits 8. Build Your Brand 9. Use the network to build your brand Share the causesyou care about Encourage yourboardmembers/donors/volunteers andemployees to addthe field to theirprofile 10. Adding the Volunteer/Causes Field 11. Grow your community 12. Create a presence on Company Pages 13. Send and track updates to yourfollowers 14. Leverage Products and Services section for recommendations 15. Find (free) talent for free 16. Magic of Advanced SearchFind (free) Talent 17. Share knowledge and insights 18. Thought Leadership through LinkedIn Groups 19. 23 20. 24 21. 25 25 22. 26 26 23. Be the connector 24. Why connections matter 4,000,0003rd Degree 110,000 2nd Degree6451st Degree 25. Redundant connections 26. Be the Broker in the Structural Hole InMap ( 27. Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)