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ONLINE PROFESSIONAL BRANDING USING LINKEDIN, TWITTER AND BLOGGING Surendra Phatak

Online professional branding Workshop

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Presentation for Online Professional Branding workshop at University of Strathclyde

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Page 1: Online professional branding Workshop

ONLINE PROFESSIONAL BRANDINGUSING

LINKEDIN, TWITTER AND BLOGGING

Surendra Phatak

Page 2: Online professional branding Workshop

Online Professional Branding – Why?

Cause resume has to be limited to 2 pages

Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters )

Cause you are going to get googled

Cause People expect you to have online presence

Cause everyone else is already out there

Cause differentiation is getting difficult with every passing day

Cause you want to reach a bigger audience

Page 3: Online professional branding Workshop

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you/ for someone else

Page 4: Online professional branding Workshop

LinkedIn branding tools

Title

Headline

Photo

Summary

Skills

Details

Recommendations

Profile

Page 5: Online professional branding Workshop

LinkedIn branding tools

Status messages - (Quotes, personal

updates, thoughts)

Shared Articles - (Your own blog, news,

other blogs)

Commenting on other’s updates

Updates

Page 7: Online professional branding Workshop

Twitter branding tools

Account Name

Profile Description

Followers

People whom you follow

Twitter applications

Profile

Status messages - (Quotes, personal

updates, thoughts)

Shared Articles - (Your own blog,

news, other blogs)

Retweets

Tweets Other tools

Page 8: Online professional branding Workshop

Key to Success

Size & Quality of network

Size - More the merrier

Quality - Closer to the target

group the better

Consistency

Usage frequency , purpose

Focus

Topics, Subjects

Relevancy

To the target group

Awareness

Of the tools as well as their

impact

Involvement

With your own profile as well as

your network

Page 9: Online professional branding Workshop

Online Personal Branding

- A case Study

Blog started

for personal

branding in

October 2010

Blog

attracting 300

hits a month

till date

Content

distributed

through

LinkedIn and

Twitter

Page 10: Online professional branding Workshop

Online Personal Branding

- A case Study

Blog Featuring

in LinkedIn

Updates

Wordpress

app bringing

content from

blog into

LinkedIn

profile

Page 11: Online professional branding Workshop

Online Personal Branding

- A case Study

Blog content

used to start

discussions on

LinkedIn

Page 12: Online professional branding Workshop

Online Personal Branding

- A case Study

Twitter used

as a

distribution

mechanism for

blog

Page 14: Online professional branding Workshop

Online Personal Branding

- A case Study

Blog content

used to

market

content

Follow-up

blog written

using the

LinkedIn

comments

Page 15: Online professional branding Workshop

Online Personal Branding

- A case Study

Blog utilized

as a resume

tool to claim

social media

expertise

Page 16: Online professional branding Workshop

Online Personal Branding

- A case Study

Improvement

in SEO

People

adding me to

their network

Expansion in

network

Getting

branded with

focus and

expertise

75-100 odd hits on blog per week

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

….

…..

…….

Page 17: Online professional branding Workshop

Questions if Any…

Thank you