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Personal Branding
Mirza Shakeel
Introduction to Personal Branding
Social Media & Personal Branding
Interviewing & Resumes
Presenting with Impact & Personal Branding
Introduction to Personal Branding
Social Media & Personal Branding
Interviewing & Resumes
Presenting with Impact & Personal Branding
Why brand?
differentiation
Personal Branding Stategy
What do you
have to offer
Who do you
want to reach
What are your
marketing goals
How do you know
you have succeeded
What do you
want them to do
Why do you
want to Reach
Introduction to Personal Branding
Social Media & Personal Branding
Interviewing & Resumes
Presenting with Impact & Personal Branding
Not so long ago
C O M M U N I C A T I O N W A S M U C H S L O W E R T H A N I T I S N O W
information was hardly accessible
But suddenly a BIG
happened…
people are c l o s e r to you now
if you start writing
more people will read
if you start leading
more people
will follow
because we live in networking times
so GR B it! Aso GR B it! A
We will be focusing on LinkedIn
Contact Manager
Industry Information Source
Job Hunting Site
Referral Generator
Online Resume
Social Media Platform
And much
more…
What is LinkedIn ?
ABOUT
147 MILLION* LINKEDIN MEMBERS WORLDWIDE
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
* This number is an approximation of total member registrations
Credits: Amodiovalerio Verde
MEMBERS BY COUNTRY
Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
More than 1 Million Professional From Pakistan
& Growing …
MEMBERS GROWTH BY COUNTRY JAN 2011 – JAN 2012
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
Credits: Amodiovalerio Verde
Pakistan Among Top Growing Countries
63% more members in one year
Gain More Visibility By Adding Friends
LinkedIn Groups Why join Groups? • Find people with similar
careers, businesses or interests
• Keep up on news related to that specific group’s focus
• Engage in discussions specific to that group – gain insight & credibility
• You can use them to connect with local & regional groups for networking & job finding
• Most groups have a “Jobs” section where relevant jobs are posted
Introduction to Personal Branding
Social Media & Personal Branding
Interviewing & Resumes
Presenting with Impact & Personal Branding
Resumes …
Word Resumes vs. Visual Resume
http://www.slideshare.net/mirzashakeel/visual-resume-mirza-shakeel-updated-2012
Preparing a Day Before Interview
Study Company’s Web Site
Study Annual Financial Report
Prepare Most Frequently Asked Interview Questions & Questions
You will Ask
Frequently Asked Interview Questions
Tell me about yourself
Where do you see yourself in next five years
What are your 3 strengths and weaknesses
Why do you want to work for us
Tell me a project which went very well or didn’t go well
How long do you see yourself with us
Why should we hire you
During Interview …..
Eye Contact
Be On Time
When Interview is Finished…
Ask when you can expect a decision
Thank for their time
Analyze your performance for future
But Most Importantly ! Don’t get discouraged …
Introduction to Personal Branding
Social Media & Personal Branding
Interviewing & Resumes
Presenting with Impact & Personal Branding
Presentations Matter
Firstly I want to talk about why presentations matter
Why?
A person can have the greatest
idea in the world.
But if that person can’t convince enough other people it doesn't
matter.
Gregory Berns
“Ideas that spread... Win”
First impressions count
Show and tell!
Spread the
w o r d
Teach people
Make a good presentation and you will stand
out from the crowd
And inevitably... You will get a big bag of cash!
Presentation tips
1.
Get rid of the logo
Have you ever bought a product/service based on the
Prettiness of a logo used in a preso?
Logo
Would stamping a logo in the corner of your forehead help
you convince a client/investor of your case?
Have you ever given a presentation so long that by the
end of it the audience has actually forgotten who you were
and what company you are representing?
2.
Keep it simple
It is important to keep things as
simple as possible
• When in doubt try and make things as
simple in possible.
• Simple things are remembered better and
can be more engaging
– In the words of Jazz-great Dizzy Gillespie
• “It’s taken me all my life to learn what not to play”
Get rid of slides like this one...
It’s taken me all
my life to learn
what not to play
Dizzee Gillespie
And get to the core message
Simple Structure
3.
Use the right charts for your data
Keep it simple
A
B
C
D
E
People seem to love 3d charts, like this exploded 3d pie
chart
Series1
0
10
20
30
40
50
60
70
AB
CD
E
A
B
C
D
E
And this 3d cone bar chart. The fact is it actually makes it
harder for the viewer to interpret the data.
Q: Which team had
greater sales?
Team B or Team E
For an example let examine the question above...
A
B
C
D
E
Which team had a greater proportion of sale, B or E...
Takes a few seconds to be sure
A
B
C
D
E
2d makes it a bit easier to tell, but in reality it is the
WRONG chart
A B C D E
A
B
C
D
E
The bar chart suits this better
A B C D E
A
B
C
D
E
And for the comparison we are trying to show, highlighting
the relevant data can help even further.
It really happens
This really does happen
•The Big Plan •Plan A
Name of Business
Big Logo
Customer
Customer A 37.7%
Customer B 22.5%
Customer C 9.9%
Customer D 8.0%
Customer E 7.1%
Customer F 5.9%
Customer G 2.0%
Customer H 1.8%
Customer I 1.5%
Customer J 1.0%
Customer K 0.8%
Customer L 0.2%
Customer M 0.2%
37.70%
22.50%
9.90%
8.00%
7.10%
5.90%
2.00%
1.80%
1.50% 1.00%
0.80%
0.20%
0.20%
%
Customer A
Customer B
Customer C
Customer D
Customer E
Customer F
Customer G
Customer H
Customer I
Customer J
Customer K
Customer LHere’s a slide I worked on a while back, looks
complicated, but all they were trying to communicate
was...
0.2%
0.2%
0.8%
1.0%
1.5%
1.8%
2.0%
5.9%
7.1%
8.0%
9.9%
22.5%
37.7%
M
L
K
J
I
H
G
F
E
D
C
B
A
Cu
sto
me
r Sales Shares for Quarter 2 by customer
Name of Business
4.
The right images
NO Clipart
Only use clipart when making fun of clip art,
like in this slide!
NO Low-Res
NO Low-Res
Try and find high-res like this one, they are nice and crisp
even when blown up large!
NO Watermarked
Where?
www.flickr.com
Here’s one I found on Flickr, even then blown up it looks
good
www.Canstockphoto.com
Or you can Google images
5.
Step away from the effects!
Transitions
Just cause you CAN use them doesn’t mean you should!
Pow! They are like Batman effects from the old series with
Adam West!
Fade
Try to stick to Fade
Push
Or push – for special occasions!
6.
Follow the leaders
Garr Reynolds (www.presentationzen.com)
Steve Jobs (www.apple.com)
7.
Practise, practise, practise
Steve Jobs practises for days before a big presentation.
He leaves NOTHING to chance!
8.
Have passion (but not too much)
Hans Rosling (www.gapminder.com)
An example of an APPROPRIATE and effective
level of passion!
Jim Kosek Generally crazy man
An example of an a totally over the top level of passion
that might just do more harm than good!
Keep these things in mind So Next Time You are...
• Why presentation Matters www.clearpreso.com • Brand You ® Kristein Andersan & Associates • LinkedIn demographics & Statistics 2012 Source LinkedIn Ad Platform • Thanks to the contributors at Flickr • Google Search • Effective job interviewing from both sides of desk • The world is in your hands - Hristo Radichev