Personal Branding On LinkedIn to Optimize Your Job Search

Aligning Compliance Values

LinkedIn: Your Career Advantage

Your next big Gig!

September 22nd, 2016

Presented by:Ciza Tahan & Amit

Dewan

2Aligning Compliance Values

Introductions• Ciza Tahan

Talent Scout/Recruiter at Aviva Spectrum. Spent over 13 years in the staffing industry in recruiting, sales, customer service and management.

• Amit Dewan, CPA, CISA, CRMA, CA Director of Client Services at Aviva Spectrum. Specializes in staff training and development.


Agenda1. LinkeIn Strategy-Determine Target Audience2. Your LinkedIn Profile & Personal Branding 3. Recommendations and How to Get them 4. Adding the RIGHT Connections & Staying in Touch5. LinkedIn Groups 6. Job Search Strategies7. Using your Network to Help You8. Working with the RIGHT Recruiters9. Q & A

Social Media Strategies


Polling QuestionWhat’s your Goal Today for LinkedIn:

A. Connecting with People who will help my career.B. Better positioning for future jobs.C. Sharing subject matter expertise.


LinkedIn Strategy-Target Audience

– Where are the Hiring Mangers?– Which Groups Do they Belong to?– Goal: Get an Introduction-Set Up and Interview



Personal BrandingSource:

Personal Branding is the practice of people marketing themselves and their careers as brands.[1] While

previous self-help management techniques were about self- improvement, the personal-branding concept suggests

instead that success comes from self-packaging.


Building a Winning Profile Professional PhotoNOT This


Building a Winning Profile • Accomplishments in Current and Past Positions


Building a Winning Profile • Recommendations


Adding the Right Connections• Choose People who Will Help You Succeed• Personalize Script• Send Messages for Birthdays, Promotions, Etc.


What is an IDEAL GROUP?

Relevant Industry

Targets your ideal client

# of group members

% of Growth

# groupmanagers

% of “junk” posts

ABC Accounting

CFOs 10K+ Avg. 2% monthly

5 TONS (85%)

DEF Group – Los Angeles

CFOs 5K 10% monthly

2 5% junk

Characteristics to consider


LinkedIn Group Influence• Contribute to the Discussion• Lobby to Become a Group Manager

– You Can Control the Content of Postings– Send Announcements– Be Sure You Have Consistent Posts & Accept New Members Timely.



Script to Group ManagersScript Framework:1. Gratitude (“Thank you for your …..or “I’m grateful for being a member of ….2. State your Subject Matter Expertise in your field. (I’m an social media expert with

over 8 years of published and well regarded content in my field….)

3. State your concern (Last week, we posted ABC webinar and it has not yet appeared in your promotions section of ABC Group…)

4. What value to THEIR Group Members (This webinar will allow your group members to decrease their social media marketing budget by 25% in the first year of implementing our best practice ideas shared during the webinar)

5. Call to ACTION to POST! (In order for your group members to take advantage of our free webinars, I need to post three weeks in advance….)

6. Contact info (I’d like to connect this week at [day/time] and can be reached direct at (222) 222-2222 to discuss my expertise and the value proposition I know this webinar will offer your group members, which will only take 15 minutes to discuss.)


Script to Group Managers


Active Job Search Strategies• Looks for job postings• Seek Introductions from your Network• Attend LIVE Networking Events at least Monthly


Meeting your Personal Branding Goals• Start a LinkedIN Group• Comment on top player posts• Leverage the suggestions offered by LinkedIn to add

contacts• Have your invitation script handy• Use In-Mail to introduce yourself to more

professionals/prospects• Blog Monthly


Blogging on LinkedIN• Recently Added Platform • Build Your Brand • Build Your Company’s Brand• Create Great Content and Keep it Fresh


Build Your Connections

• Ask Professionals to Join your LinkedIN Network• Personalize Script• Invite Prospects, Clients, Vendors, Other Key Connections


LinkedIn: “We’re connected, NOW what?”

• After Networking Events, Meetings, Etc.– Connect The Same Day– Invite Them to Join Your Group– Invite to Webinars, etc.



Measuring Results

• Be Sure You Have a Method to Measure Results– Number of Appointments/Interviews You Have Secured– Social Media Results: Number of views, downloads, etc. of Your

Materials

Enter Presentation Title Here…

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You Tube SlideShare Blog Talk Radio


Budget Time for Social Media• Determine How Much Time You Will Spend• Daily, Weekly, Monthly



Ciza Tahan (424) 226-2944

Amit Dewan(424) 226-2942

Q & A


LinkedIn Profile Analysis• What You’ll Get:• Review of your LinkedIN Profile, including

– Photo– Summary– Experience– Ranking Related to Your Peers

First 5 People to Email us at [email protected] Subject Line: LinkedIN Profile Analysis

mailto:[email protected]