Our Campaign IdeasPresented to you by: Poppy Lee, Megan conder &

Emily Plant

Our name FIGHT WITH COPYRIGHT

fight and prevent illegal downloading and crime by fighting with copright to stop it!

Our slogan

Our slogan is ‘Stop Think Buy’We chose this because it’s catchy, and punchy, it also gets the point across to our audience.

Our logoWe made this logo because it

represents all the things we are

campaigning about.

- Film piracy

- Gaming

- Music piracy

Our products Our chosen products for our

campaign are:

website-9 pages

leaflets-3 different

posters-3 different

social networking site

Our products

Poppy’s leaflet mock ups

- slogan-logo-shocking image

Our products- Slogan

- logo

- shocking

image

initial ideas

Our products

Megans poster mock ups.

i have created more mockup ideas, however this ideais the one i've chosen.

Our products

Megans leaflet mock up ideas.

I have chosen to use the first idea for my leaflet.

Our productsEmily’s leaflets mock ups

Emily’s Mock ups for posters

Initial ideas

Our products

Twitter page

-attract

teens(target

audience)

-trend

Tweet

regularly to

keep our

audience

engaged

How are we going to find out if our campaign is successful.

Survey- for our target audience (14-18 year olds)- in youth areas what will it include:- what they liked about it?- how they heard about it?(leaflet internet ect)- did it affect them?- did it help them in any way?

How campaign has changed?

-Campaign has many new creative ideas-More targeted towards target audienceideas to engage with teenagers (target

audience)

Main message and How it links to brief

Our main message is to inform my targeted audience that Illegally downloading music,

films, software or games is an actually crime and theft.

we will do this by posters, leaflets, social networking page and a website.