RT2016 Supercharge Your Career INscribe Digital Kelly Peterson Sourcebooks Dominique Raccah Supercharge Your Career

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Guillian Hetzler

I recommend turning this into a bullet to match the other slides, or combine with the next one

Anne Kubek

agree, not necessary to break out again

Charlotte Abbott

Drop this too?

Katy Beehler

Seconded. If you want to do success stories, use INk Monster/An INscribe title. RT authors care more about those options than a website one. Might not relate.

Guillian Hetzler

personalizing content is more of a kids thing which seems less targeted to the RT audience

Kelly Peterson

Again, this is Sourcebooks' sweetspot right now. Killing the engagement one, but leaving in the website.

Supercharge Your Career

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Supercharge Your Career

Understand the marketplaceCritical decisions for each bookControl vs. SupportBuild an audience through technologySet and achieve sales goals

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Kelly Peterson (Moderator)Director of Client Services, INscribe

Digital

Meet Your Advisors

Manage merchandising for 300+ clients at retailers & library services worldwide

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Meet Your Advisors

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• Dominique Raccah• CEO of Sourcebooks, the largest

woman-owned independent publishing house in North America

• World renowned digital innovator

Some facts About Sourcebooks:

300+ new titles per

year ~1/2 fiction

3,000+ titles in print

120+ people New York Times and USA Today

bestsellers

Hundreds of national and international

bestsellers

Understand the Marketplace

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Understand the Marketplace

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Three things that are commonly conflated:

What does that mean for the people in this room today?

Shifts in Format (physical to digital)Shifts in Retailer (From Brick & Mortar to Online)Shift in Model (Ownership to Streaming)

Anne Kubek

I changed the wording a bit ("physical" vs. pBook) - let's you address both book and music here. In fact, you could put the slide up, ask for input and then say - this slide is about books, but is frankly also about the music industry, where we have lots of info from our sister division, ya da ya da

Charlotte Abbott

Make clear that this applies to publishing and music - and then drop slide #8? Also, I cleaned up the formatting for clarity

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Music In 2015

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Overall Albums 241,391,000 (-6.1%)CD 125,557,000 (-10.8%)Digital Albums 103,334,000 (-2.9%)Vinyl Albums 11,924,000 (+29.8%)Digital Tracks 964,761,000 (-12.5%)On-Demand Streaming 317,223,000,000(+92.8%)Audio 144,848,000,000

+83.1% YOY / 45.7% of total volumeVideo 172,376,000,000

+101.9% YOY / 54.3% of total volume

Total Volume(Overall + TEA + SEA)

549,349,000 (+15.2%)

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The Biggest Challenge

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Every day in America 3,500 books are

published* and only a handful will be

considered successful by any criteria— Bowker 2013

Critical Decisions

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A Look: 3 Debut Authors at Launch

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Your Most Important Decisions

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Start with the right questionsWho will be reading your books? Who will help you get there?

Traditional PublishingService ProvidersDIY Tools

How do you locate those readers? What do you need to do along the way?

Anne Kubek

It's unclear to me how this slide ties to the next three - there needs to be some sort of bridge. Also, those three slides seem to only speak to the second question - how are you addressing the "who will be reading" part?

Control vs. Support

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The Work/Revenue Share Paradigm

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v

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Areas You Can DIY or OutsourceEditorial work Formatting and designCover layoutPrinting and distributionRetailer merchandisingMarketing and advertisingSocial media & community building

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Each come with important decisions….

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Sell Your Book

Powerful cover that works in physical stores and online - the back cover and spine design are also keyYour book’s metadataCo-op – better placement in stores (in physical and digital) Backlist promotionsAdvertising

A few things that help...

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Build An Audience through Technology

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Build Your Audience through Technology

Direct to consumer storefrontsConnecting to readers via social mediaTools to simplify and magnify the process

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What are the best ways to connect to readers?

Charlotte Abbott

Are you going to talk about INstore here?

Katy Beehler

I think this is TextCafe?

Guillian Hetzler

Direct to consumer storefronts sounds like Aer.io

Direct-to-Consumer Storefront

Charlotte Abbott

Kelly - is personalized content relevant to this panel? Seems like you could drop this

Katy Beehler

Seconded. Emphasize our services: TextCafe, Discounted placement, etc.

Kelly Peterson

This is Dominique's storefront, where they sell content directly. I don't think we should drop this. Jeez, she's on the panel too :)

Kelly Peterson

I realized they probably had a store, given her passion! Pulled and made visible.

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Pre-order Widget from

Available months before on-sale

Can be created from sample or full file

Retailer and social media buttons on EVERY page

Maximize profits by using your own affiliate links

Handy for email, blog, and website

One-click social media sharing 21

Charlotte Abbott

Worried that you might not have time to get into this!

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INstore

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Visibility to full catalog, with ability to upload additional titles manuallyLive status buttons to show quick yes/no display with links to individual retailer product pages

Storefronts in US, CA, UKEmail alerts for live status change

Instant snapshot of: consumer pricing, rankings, ratings and number of reviews

Regularly checks stores for updatesExportable data for in-depth analysis

Learn more!

Set and Achieve Your Sales Goals

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Set Marketing & Sales Goals

Create a business plan and a timeline — and stick to it!Enlarge your selling window - especially in eBookMake your book launch a success with publicityEnsure discounts serve a purpose

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Guillian Hetzler

Could add a nice up and to the right graph here

Guillian Hetzler

Also, the second pre-order bullet point is addressed in the next slide so perhaps delete here

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Key Tactical Decision: Pre-ordersPre-order pages can be set up a year in advanceDrive sales during the pre-order period:

Use back matter links in current titlesExperiment, analyze, and reviseMarket!

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Create Buzz Before Launch

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Garner Critical ReviewsCover RevealsPublicity/MarketingPlan Fresh Content Drive Sales to Stores

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Get Merchandising With Planning Prior to LaunchKobo iBooks

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Continue Merchandising With Targeted Deals

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Charlotte Abbott

Not convinced you need this

Thank You!

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Resources

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Metadata Mindset: Optimize Your BISAC Codes in 8 Easy Steps http://goo.gl/m1ZC63

7 Tips for Pricing Your eBook: http://bit.ly/1C0bWYD

Front Matter Matters!: http://bit.ly/1C0bWYD

Seven Keys to Digital Publishing Success: http://bit.ly/1cVq22q

4 Tools to Help You Manage Your Writing Time Better: http://bit.ly/1UeIma2

http://goo.gl/m1ZC63

http://bit.ly/1C0bWYD

http://bit.ly/1C0bWYD

http://bit.ly/1cVq22q

http://bit.ly/1UeIma2

http://bit.ly/1UeIma2

Slides available on Slideshare:

[email protected]