Self-Employed Academy Overview

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The Secret Formulafor Self-Employed Success

Course Overview

www.IASECP.com/academy/


Welcome

Barbara Saunders, DirectorInternational Association of Self-Employed Communication Professionals

Self-Employed Academy

Roberta Mac Laren, FacilitatorRPM Marketing & Strategy, Principal

IASECP Board | SEA Facilitator


An Overviewof our Overview

• Business Has Changed• The Secret Formula• A Real Example• The Self-Employed Academy• An Opportunity


Business Has ChangedMake it work for you


Price of Progress?

The railroads created jobs for lots of people so that the railroad owners could make millions.

They had all the controland all the rewards.


The Train Has WreckedPeople have focused on staying on track.

The corporate system has derailed. The track is gone.

Entire industries—and the careers they represented—have been swept away in a tidal wave of change.


What Has Changed

Old Economy

Top heavy

One size fits all

Big Brands rule

Power isolated

Proprietary

Marketing/visibility is

expensive; again just for the

exclusive few at the top

New Economy

Small is the new big

Customization

Localization

People power

Collaborative


Secrets to Self-Employed SuccessThe Formula to make it work


Research

• Reach Group’s Discovery• The Pattern• The Formula• The IASECP Connection• Self-Employed Academy Development


Why The Formula?

Is working for yourself not working for you? Are you struggling with your freelance journey?Have you been laid off and don’t know what to do next?

The power has shifted from big corporations to small and nimble players that are open to change.

This proven formula produces results fast with:

• Unique revenue models that far surpass hourly capacity

• Strategies for greater freedom, more fun and control

• Effective technology tactics that grow business faster


Focus your business concept around your natural strengths and talents.

It’s entirely possible to create a business that you hate.

Step 1:Your Free Agent Personality


Tap into the latest trends, ideas, and opportunities to make your business even better.

A good idea and a clear path will keep you busier and happier if your business has heat.

Step 2:Build a Business with Heat


Focus and diversify to maximize your business income.

The new market offers expanding income opportunities waiting to be developed.

Step 3:Refine Revenue Model & Income Streams


Create relevant and compelling packages of your products and services.

Sell more with less effortEarn more - work less

Step 4:People Buy Solutions


Become a trusted expert in your field.

Building your reputationand exposing yourself

Step 5:People Buy You


Put it all together to create a personalized template

Work the Plan:The Free Agent Formula

+IASECP’s Tools, Experience, Guidance

= Self-Employed Success!

Step 6:Complete Your Free Agent Formula


A Real Example


Case In Point

History

The Decision

The Experience

As seen in the Spring 2010 issue ofSelf-Employed Professionals

Insider Profiles & Business StrategiesMagazine

As seen in the Spring 2010 issue ofSelf-Employed Professionals

Insider Profiles & Business StrategiesMagazine


The Self-Employed Academy


Why the Self-Employed Academy?

• Business tips and trends for the New Reality

• No dusty theories or outdated ideas

• Strategies and tactics that work today

• Taught by self-employed professionals

• A supportive collaborative communityplus preferred providers that are there to help


Business Investment

You have to put in many, many, many tiny efforts

that nobody sees or appreciates before you achieve

anything worthwhile. — Brian Tracy


Complete Solution

A 12-week Group Program

Binder Includes:• Strategy workbook• Idea book• Huge online resource guide• 4 CDs chocked full of advice,

tools, templates, and more• IASECP’s extensive enhanced

material for each section

Added Benefits:• Class mastermind• Peer review • Expert facilitators• Case studies and examples

of real professionals• A proprietary list of Providers

to cater to you needs.


Learn More

www.IASECP.com/Adacemy/

www.IASECP.com

Barbara SaundersDirector

(503) 282-3694

[email protected]

Roberta Mac LarenMaster Facilitator(503) 544-4860

[email protected]


Thank You

A rising tide lifts all boats.Our mission is to raise the tide of self-employed

communication and creative services professionals.

connect. grow. thrive.www.IASECP.com

Career

Self-Employed Academy Overview