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www.le.ac.uk/careers #leicesteraward
Student Development
Using social media to assist your applications
Matthew Mobbs
web: http://mjmobbs.com
twitter: mjmobbs
www.le.ac.uk/careers #leicesteraward
Consider…How do you…
• Keep up-to-date with developments in the area you want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
www.le.ac.uk/careers #leicesteraward
www.le.ac.uk/careers #leicesteraward
www.le.ac.uk/careers #leicesteraward
Your not alone!
On average, UK adult users of Facebook said they were under the influence of alcohol in 76% of the pictures in which they were "tagged".
http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-in-three-quarters-of-Facebook-photos.html - 15/12/2012
www.le.ac.uk/careers #leicesteraward
www.le.ac.uk/careers #leicesteraward
Why engage with social media
www.le.ac.uk/careers #leicesteraward
Keep Up with Employers and Partners
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company profile
KPMG Channel
www.le.ac.uk/careers #leicesteraward
Keeping in touch with the sector
RSS Feeds and News readers
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Job Search
www.le.ac.uk/careers #leicesteraward
Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Job Search
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Job Search
What if your Timeline was
your CV? Guardian 30/01/12
http://goo.gl/ZOr6q
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but not too many
• Consider your tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
Job Search• www.tweetmyjobs.com• www.twitterjobsearch.com• @graduatejobsuk
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Job Search
www.le.ac.uk/careers #leicesteraward
“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”
Graduate Recruiter – Accenture
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
www.le.ac.uk/careers #leicesteraward
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
www.le.ac.uk/careers #leicesteraward
New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular Google tools
www.le.ac.uk/careers #leicesteraward
New player in the game
www.le.ac.uk/careers #leicesteraward
New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular Google tools
Corporate pages Job Search sites
www.le.ac.uk/careers #leicesteraward
Google+
“Google Plus is definitely useful for personal branding, it combines the best of Twitter and LinkedIn and possibly even Facebook. You are able to be picked up in Google searches, to show off a public profile full with information about what you do, content shared and even links to your site, blog and other places.”
http://jorgensundberg.net/content/10-personal-branding-ideas-google-plus
www.le.ac.uk/careers #leicesteraward
More in-depth reflection and writing
• Blogs enable you to write longer, more in-depth reflections into activities you engage in
• Can share via Social Media
• Help with applying for jobs or right business documents
Wordpress
Blogger
Posteroushttp://mjmobbs.com
www.le.ac.uk/careers #leicesteraward
Netiquette and manage your networks
• Build a positive presence
• Expand your network and make connections
• Build relationships over time
• Be sincere
• Decide on boundaries
www.le.ac.uk/careers #leicesteraward
Digital Footprint
Google Yourself!
kgbpeople.com
www.le.ac.uk/careers #leicesteraward
Protecting Yourself
• Keep it private
• Check your Social Network Privacy Settings
Do you want employer, lecturers, colleague, your mum to see it?
www.le.ac.uk/careers #leicesteraward
Promoting yourself
Link your sites together
Matthew MobbsLearning Technologist Careers ServiceUniversity of LeicesterLE1 7RH
e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
Add selected link to your:
• CV
• Email signature
www.le.ac.uk/careers #leicesteraward
Now Consider…How you will…
• Keep up-to-date with developments in the area you want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
Make an Action Plan
www.le.ac.uk/careers #leicesteraward
Profile
Keep up to date
Find out about Employers/Business
Partners
EmployerProfiles
GroupsNetworking
Personal Brand/Identity
Personal Brand/Identity
Find jobs
Find jobs
Keep up to date
Networking
Find out about Employers/Business
Partners
Consider…How do you…
www.le.ac.uk/careers #leicesteraward
Thank-you
All the resources: http://goo.gl/k9e7c
mjmobbs.com
@mjmobbs
Matthew Mobbs
Matthew Mobbs
facebook.com/uolcs
@uolcs
Careers Service, University of Leicester
