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CHARTING A CAREER PATH TO YOUR DREAM PRODUCT MANAGEMENT JOB muffi ghadiali [email protected] | linkedin.com/in/muffi 1

SVPMA: Charting a Career Path to Dream Product Management Job

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CHARTING A CAREER PATH TO YOUR DREAM PRODUCT

MANAGEMENT JOB muff i ghadial i

muf f i@ghad ia l i . com | l i n ked in . com/ in /muf f i 1

2

18+ YEARS OF CONSUMER TECH AND MARKETING

START-UP, MID-SIZE AND

FORTUNE500

CONSUMER TECH - HARDWARE, SOFTWARE

AND SERVICES

ADVISOR AND LECTURER AT STANFORD CSP

PERSPECTIVES

WHO WHAT WHY

WHO IS A

PRODUCT MANAGER

?

5

BUSINESS

CUSTOMERS

PRODUCT MANAGER

6

BUSINESS

CUSTOMERS

CEO, CTO, FOUNDER, GM, ENGINEER, DEVELOPER…

7

A PRODUCT MANGER

IS AN

ARTIST SCULPTING A

PRODUCT THAT…

8

#1 MEETS NEEDS

#2

WORKS BEAUTIFULLY

#3

MAKES MONEY

WHAT IS A

PRODUCT?

10

PHYSICAL PRODUCT

11

CONTENT

PHYSICAL PRODUCT

12

CONTENT

PHYSICAL PRODUCT

SERVICE

13

PHYSICAL PRODUCT

14

SOFTWARE

PHYSICAL PRODUCT

15

SOFTWARE

PHYSICAL PRODUCT

SERVICE

WHY DO PRODUCTS

FAIL?

ENOUGH PROFITABLE CUSTOMERS

MEETS NEEDS + WORKS + MAKES MONEY

Met needs? Worked? Made money?

18

Met needs? Worked? Made money?

20

Met needs? Worked? Made money?

CAREER SUCCESS

FOUR

ELEMENTS

KEY TRAITS

JOBS & INTERVIEWS

THE CATCH-22

MENTORSHIP

TRAITS

FOUR TRAITS OF GREAT

PRODUCT MANAGERS

25

#1 KNOW HOW

KNOW THE

TECHNOLOGY AND

HOW YOUR PRODUCT

WORKS

26

#2 SMARTS

MAKE

SENSIBLE PRODUCT

TRADE-OFFS

27

#3 EXECUTION

DELIVER WHILE BALANCING

SCOPE, SCHEDULE, RESOURCES

AND QUALITY

28

#4 PERSUASION

THE ABILITY TO PERSUADE

YOUR TEAM TO ALIGN AND

DELIVER

PERSUASION

YOUR TEAM

marketing

finance engineers

operations support

QA execs

PM

YOUR

TEAMS ARE

YOUR

TOOLS

STAND

BESIDE THE TEAM

NOT ABOVE

33

GIVE

CHOICES

THERE ARE

ALWAYS 3

CHOICES

34

IF YOU WANT THEM TO

THINK OUT OF THE BOX

GET THEM OUT OF THE BOX

FINDING THE JOB

36

UNKNOWN

KNOWN

MATURE

37

KNOWN

UNKNOWN

STARTUPS

38

KNOWN KNOWN

WHO ARE OUR CUSTOMERS? WHAT NEED ARE WE

SERVING? WHO ARE OUR COMPETITORS?

HOW WILL WE MAKE MONEY?

UNKNOWN UNKNOWN

MATURE BIZ STARTUPS

39

START-UPS

MULTI-DISCIPLINARY FLAT TEAMS

ROLES EVOLVE HUMAN DYNAMICS’ QUICK DECISIONS

40

MATURE BIZ

FOCUSED ROLES HIERARCHY THE ‘LIST’

‘MARKETING’ IS A NECESSITY

41

BEFORE YOU

START

ASK YOURSELF THE

5 WHYS

42

WHY..

..BE A PRODUCT MANAGER?

…THIS PRODUCT? …THIS TEAM? …THIS JOB?

…THIS COMPANY?

..COMPANY

..TEAM

..PRODUCTS

43

BEFORE THE INTERVIEW

LEARN

EVERYTHING

YOU CAN ABOUT THE..

..LINKEDIN

..RECRUITERS

..REVIEWS

44

THREE GREAT

RESOURCES..

THE INTERVIEW

46

INTERVIEW PROCESS

3 STEPS

PHONE SCREEN ONSITE

DEBRIEF / OFFER

��

47

EVERY INTERVIEW

SEEKS TO ANSWER

3 QUESTIONS

CAN YOU DO THE JOB?

DO YOU REALLY

WANT TO BE HERE?

DO WE WANT

YOU HERE?

48

INTERVIEW QUESTION

KNOW HOW

Q. TECHNOLOGY

BASICS

49

INTERVIEW QUESTION

PERSUASION

Q. DEALING WITH

CONFLICT

50

INTERVIEW QUESTION

SMARTS

Q. PRODUCT CURIOSITY

51

INTERVIEW QUESTION

EXECUTION

Q. MOST CHALLENGING

PRODUCT

BREAKING THE CATCH-22

52

53

DO THE

5 X 5

TALK TO

5 PMs

ASK THEM

5 QUESTIONS

54

BEST

PLACE TO START IS WHERE YOU ARE

RIGHT NOW

BUILD A

PRODUCT

..BUT HOW? 55

56

#1

DEFINE THE

PRODUCT

57

#2

BUILD A

‘TEAM’

58

#3

SHIP A

PRODUCT

MENTORSHIP

60

#1

DON’T BE

SHY �

61

#2

BE HONEST

62

#3

GIVE BEFORE YOU

ASK

63

#4

HAVE CLARITY

CLOSING THOUGHTS

THE MAGIC OF SILICON VALLEY

THE MOST AMAZING

CONFLUENCE OF INTELLECT,

CAPITAL AND

RISK TAKING

USE THIS NETWORK TO YOUR ADVANTAGE!

65

DO OR

DO NOT

THERE IS NO TRY

66

THANK YOU!

muffi ghadial i muff i@ghadia l i . com | l inked in .com/ in/muf f i