The Art and Science of using LinkedIn

  • View
    6.095

  • Download
    2

Embed Size (px)

DESCRIPTION

The Art and Science of Using LinkedIn for Cultivating and Managing Business Relationships

Transcript

PowerPoint Presentation

The Art and Science of Using LinkedInCultivating and Managing Business Relationships

Is LinkedIn Networking?NO

Why Use LinkedIn?To track your network!To be found!To find resources and clients

Networking

What are we going to cover?Your ProfileGroupsArt of ConnectingandRecommendationsResearchandTools

Personal ProfileOverviewSummaryExperienceSkills and ExpertiseRecommendationsAdditional InformationTwitter HandleGroupsPersonal InformationContact InformationApplicationsWordpressGoogle PresentationSlideshare..LanguagesCertificationsPatentsVolunteerism..

Personal Profile

KeywordsWebsite Google Webmaster ToolsJob Descriptions Wordle.net or Tagcrowd.comResume Wordle.net or TagCrowd.com

Public vs. Private ProfilePrivateViewable by your connectionsApplicationsNot searchablePublicViewable by allNo ApplicationsSearchableOrder is fixedVanity URL

Profile Example

Groups

Groups Page

GroupsOpen vs. Members-Only

BenefitOpenMembers-OnlyDiscussion VisibilityAnyoneMembers-OnlyIndexing by Search EnginesYesNoSharing to Twitter and FBYesNoAnyone can contributeOptionalNo

Groups Membership

Groups Membership

Groups Settings

Groups Settings

Group Statistics

Sharing in GroupsBookMarklet

Sharing in GroupsBookMarklet

Groups Rules50 Groups MaximumKeep to 48 or lessRespect the rules of the groupsObey Group Moderators

Group Playtime

The Art of Connecting

The Art of Connecting

The Art of Connecting

The Art of Connecting

The Art of Connecting

The Art of Connecting

The Art of ConnectingWhat if we have nothing in common?

The Art of ConnectingDo I include a personal note?

Personal NoteHow do I know you?Remind me even if you think I should know!Why should I care to connect to you?What is the context of the relationship?Add something personal!Put some personality into it!

Blind Introduction

Blind Introduction

Blind Introduction

Blind Introduction

Why did we connect?Tag the profile to categorize the connectionAdd a note to the profile with at a minimum of when you connected.Download their vcard!

Recommendations

The Politics of RecommendationsTit for Tat RecommendationsRecruiters look for thisRecommendations given do not need to be displayed

ConnectingTime to Play

Research andTools

Research and ToolsAnswersSignalSearch for CompaniesAdvanced Search for PeopleLinkedIn Resume BuilderLinkedIn Maps

************