Top 10 Linkedin tips for Accountants

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I've been coaching the Midlands Accountancy professionals for over 5 years on how to maximise their Linkedin profile and general useage to help promote their on-line brand and make them more discoverable for the best jobs. This particular presentation was delivered to CIMA students and members at the Holiday Inn at Crick, Northamptonshire on 3rd June 2014. The top 10 tips covered are: #1 - SMART Profile = Get Discovered #2 - Join Groups – relevant to you #3 – Comment in groups - have a voice in your area/s of specialism #4 - Connect with LION’s #5 – Learn how to use Boolean search #6 – Find Business Leaders (who went to your Uni) #7 – Saving searches for efficiency #8 – Connect with the best recruiters #9 – Research interviewers #10 - Download Linkedin contacts for your phone To find out more about upcoming Linkedin workshops delivered at Macildowie Nottingham and Macildowie Leicester please go to our website - http://www.macildowie.com/candidates/linkedin-tips-and-advice

Text of Top 10 Linkedin tips for Accountants

  • 1. LINKEDIN WORKSHOP 2011 LINKEDIN TIPS FOR ACCOUNTANTSJames Taylor - @macs_jamest

2. Who am I? Who are Macs? 3. If you use Social Media you already have a PERSONAL BRAND 4. The Social Opportunities: 5. Biggest ROI?: 6. Why is it so powerful? Find jobs, sell more, recruit for free Over 300 million users worldwide 13 million users in the UK exponential growth London is most active City in the world Over 46% are Senior Decision Makers Fastest growing demographic = Students! Based on Key Word criteria & BOOLEAN search BRAND YOU 7. Whos Using Linkedin and Why? Students find part time/holiday work Graduates become more discoverable Job Hunters daily Accountants MDs of SMEs to secure talent without paying a fee HR Teams in Blue Chip reduce spend on recruitment Interviewing Line Managers check out candidates before interview The entire recruitment industry 8. MISSION CONNECT THE WORLDS PROFESSIONALS TO MAKE THEM MORE PRODUCTIVE & SUCCESSFUL (* the rules/spamming and anonymity) 9. TIPS MY CHECKLIST #1 - SMART Profile = Get Discovered #2 - Join Groups relevant to you #3 Comment in groups - have a voice in your area/s of specialism #4 - Connect with LIONs #5 Learn how to use Boolean search #6 Find Business Leaders (who went to your Uni) #7 Saving searches for efficiency #8 Connect with the best recruiters #9 Research interviewers #10 - Download Linkedin contacts for your phone 10. LINKEDIN WORKSHOP 2011#1 SMART PROFILE 11. SMART PROFILES Make sure you can be discovered, first. Maximise keywords and keyword Scoring Headline maximsation Last 2 jobs Be memorable visually Photo and Bullet points Dynamic content Endorsements Recommendations get recommended people buy people who other people trust 12. Headline tips 1. Re-use your name 2. Way to contact you I use twitter 3. Keyword maximise I use recruitment 4. Use the bullet points to separate out 13. LINKEDIN WORKSHOP 2011#2 JOIN GROUPS #3 COMMENT/DISCUSS 14. BUILD A NETWORK FAST! There really is a group for everything you can imagine - IFRS Get involved in Group Discussion If theres only 1 Group you join Alumni Because people like people like themselves 15. LINKEDIN WORKSHOP 2011#4 CONNECT WITH LIONS (relevant to you!) 16. SEARCH FOR LIONs (Linkedin Open Networker) 17. LINKEDIN WORKSHOP 2011#5 LEARN HOW TO SEARCH BOOLEAN STYLE! 18. LINKEDIN WORKSHOP 2011#6 FIND BUSINESS LEADERS (who went to your Uni) 19. Find Business Leaders Fellow alumni who are now Directors Saving (Boolean) Searches to increase efficiency 20. LINKEDIN WORKSHOP 2011#7 SAVE YOUR SEARCHES 21. What is your Dream Job (In accountancy) Search for your Dream company/s Save (Boolean) Searches to ensure you gain market intel i.e new FDs etc 22. LINKEDIN WORKSHOP 2011#8 RESEARCH THE BEST RECRUITERS & CONNECT 23. 25 Mile Radius Search 24. LINKEDIN WORKSHOP 2011#9 RESEARCH INTERVIEWERS & OTHER LINE MANAGERS 25. LINKEDIN WORKSHOP 2011#10 GET LINKEDIN CONTACTS FOR YOUR PHONE 26. Q&A. And a quick 27. Just in case youre interested You can click here to engage with Macs via the various social channels http://www.macildowie.com/about/social- media Macildowie Dream Job functionality is worth a look http://www.macildowie.com/candidates/drea m-job 28. Thankyou & Good Luck @macs_Jamest 29. Click the image to connect