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© 2016 280 Group LLC.
TOP 10 TIPS FOR ROCKIN’ YOUR LINKEDIN PROFILE
LinkedIn Profiles for Results
© 2016 280 Group LLC. 3
We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™ framework.
Mission
Download the report: go.280group.com/challenges-aipmm
© 2016 280 Group LLC. 4
Individual PM/PMM Growth PathInterested in PMBrand New PM
Product Manager(1-5 Years)
Senior Product Manager (5+
Years)PM Executives and Managers
Intro to PM™
Optimal Product Management and Product Marketing™
Optimal Product Management and Product Marketing™
Optimal Product Management and Product Marketing™
Optimal Product Management and Product Marketing™
Agile Excellence for PMs and PO’s™
Agile Excellence for PMs and PO’s™
People Skills for Product Managers™
People Skills for Product Managers™
Certified PM Prep Course and Exam™
Certified PMM Prep Course and Exam™
Leadership for Product Managers™
Leadership for Product Managers™
Leadership for Product Managers™
Certificate of Completion
Advanced AIPMM Worldwide Standard Certification Credential
Also Available as Self-Study Online Courses
TRAI
NING
CO
URSE
S
© 2016 280 Group LLC. 5
Individual PM/PMM Growth Path (con’t)
Interested in PMBrand New PM
Product Manager(1-5 Years)
Senior Product Manager (5+
Years)PM Executives and Managers
TEMPLATES PM Office™ PM Office™ PM Office™ PM Office™
BOOKS 280 Group Press Series
280 Group Press Series
280 Group Press Series
280 Group Press Series
COACHING Individual Coaching Individual Coaching Individual Coaching Individual Coaching
INDIVIDUAL ASSESSMENTS
Individual Assessment
Individual Assessment
Individual Assessment
Individual Assessment
CORPORATE ASSESSMENT
Group or Company-Wide Assessment
CONSULTING Help with Projects Help with Projects Help with Projects Help with Projects
CONTRACTORS Interim Product Managers
Interim Product Managers
Interim Product Managers
Interim Product Managers
Just released - Product Management for Dummies!
© 2016 280 Group LLC. 6
• Optimal Product Process™
• Complete Solution• Customized for You• Result: Fully Optimized
Product Management
Uniquely Qualified to Help Your Company
280 Group Overview
© 2016 280 Group LLC. 7
LinkedIn Coach and Trainer
http://www.linkedin.com/in/sandraaclark
25 years experience at the University of California Extension providing training to Silicon Valley Businesses
Provides LinkedIn training and coaching services to companies and individuals and has taught and coached hundreds of people
Sandra Clark
© 2016 280 Group LLC. 8
About LinkedIn Mentoring
Coaching for busy professionals who understand they need to have a polished online presence but don’t have the time to figure it out alone
© 2016 280 Group LLC. 9
Agenda
• Top 10 Tips
• Q&A
• Drawing
© 2016 280 Group LLC. 10
Poll – Rate Your Profile 1 - Low, 5 - High
© 2016 280 Group LLC. 11
Don’t Do It!No LinkedIn profile at all
© 2016 280 Group LLC. 12
Why Should You Care?
Clients/co-workers
check you out
Potential employees will check
you out
Potential Job leads
Build relationships
© 2016 280 Group LLC. 13
467M users world wide
LinkedIn – the Business-Oriented Network
© 2016 280 Group LLC. 14
128M in the US
LinkedIn – the Business-Oriented Network
© 2016 280 Group LLC. 15
By the numbers
2 new users per second
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By the numbers
25% log in daily
© 2016 280 Group LLC. 17
LinkedIn Connections
>500
The size of your network matters:
<100 5%
95%
© 2016 280 Group LLC. 18
Profile Picture
Tip #1 – Your photo matters
© 2016 280 Group LLC. 19
What is a good photo?
© 2016 280 Group LLC. 20
What is a Bad Photo?
Download the report: go.280group.com/challenges-aipmm
© 2016 280 Group LLC. 21
Formula for LinkedIn Success
Maximum visibility & high SEO ranking
© 2016 280 Group LLC. 22
People Want to Connect with You!
© 2016 280 Group LLC. 23
You have control
© 2016 280 Group LLC. 24
Componentsof a
Profile
Photo
ProfessionalHeadline
Summary
Job History
Education
Skills
Groups
Connections!
© 2016 280 Group LLC. 25
Tip #2 Your Headline is Your FutureYour tag line quickly identifies your area(s) of Expertise (3-5 seconds!)
© 2016 280 Group LLC. 26
Sample Headlines• Product Management Leader• SMB Product Marketing• EdTech Product Management• Agile Evangelizer
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Tip # 3 Your Summary is Your Story to Tell
• Why you? What’s Your Story?• Introduction and Elevator Pitch• Results you deliver• Your call to action• Contact Information
© 2016 280 Group LLC. 28
New – Think like a Tweet!► I specialize in "social media for the socially reluctant." I'll help you transform your LinkedIn profile to get the results you want. Contact me to discuss how I can help you shine on LinkedIn.✉ [email protected]
© 2016 280 Group LLC. 29
New – Current job visibility
© 2016 280 Group LLC. 30
Tip # 4 Experience is Not Your Resume
Download the report: go.280group.com/challenges-aipmm
• Focus on what you’re taking forward
• What tasks did you do?
• What impact did you have?
x
© 2016 280 Group LLC. 31
Tip # 5 Paint the Picture of Your Experience
Download the report: go.280group.com/challenges-aipmm
• Worked on vs Owned a product
• Attended vs Presented at Tradeshows
• Created a 3-year Product Road Map
© 2016 280 Group LLC. 32
Tip # 6 Get Specific
• Not Specific– Responsible for website content– Responsible for roadmap
• Specific– Wrote thought leadership blog– Managed and launched 6 products
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Tip # 7 Use Data to Support Facts
• Reduced time to market – by how much?
• Managed PMs – how many?• Responsible for P&L – how much?• Designed and implemented product roadmap for $2M Partner Platform
© 2016 280 Group LLC. 34
Tip # 8 Highlight Your Leadership
• Hired and Managed 14 Product Managers
• Lead cross-functional teams for 5 releases
• Presented 5-year Roadmap to Board
© 2016 280 Group LLC. 35
Tip # 9 Flaunt Yourself
• Share your interests• Post your certifications• Post published articles or patents
© 2016 280 Group LLC. 36
Tip # 10 Grow Your Network
• Join Product Management Groups
• Connect with Colleagues and Clients
• Follow people and companies
© 2016 280 Group LLC. 37
Join Product Management LI Groups
• 280 Group – 37,500• AIPMM – 4,300
© 2016 280 Group LLC. 38
Join Your Local Product Camps• ProductCamp• ProductCamp Atlanta• ProductCamp Boston• ProductCamp Portland• ProductCamp San Diego• ProductCamp Austin• ProductCamp Nashville• ProductCamp Cincinnati• ProductCamp Iowa
• ProductCamp San Francisco• ProductCamp Utah• ProductCamp Montreal• ProductCamp Sydney• ProductCamp Atlantic• ProductCamp Dublin• ProductCamp Berlin• ProductCamp Amsterdam• ProductCamp RTP
© 2016 280 Group LLC. 39
Opportunities
Receive a free LinkedIn checklist
Complimentary 30 minute Discovery Session
http://linkedinmentoring.com/
© 2016 280 Group LLC. 40
Download Your Copy At: http://280.gr/challenges-pm
What are your challenges?
- Most comprehensive PM survey every conducted
- 850 PM professionals- Compare your team and
company to others
© 2016 280 Group LLC. 41
Are there any…
Questions?
