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Rakuten A global company with unique opportunities for engineers Hiro Yoshioka, DU Rakuten Inc.

Zen Hackathon, Rakuten Profile

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Rakuten is an EC company in Japan. Company profile and why hacker culture is so important.

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Page 1: Zen Hackathon, Rakuten Profile

Rakuten A global company with unique opportunities for engineers

Hiro Yoshioka, DU Rakuten Inc.

Page 2: Zen Hackathon, Rakuten Profile

Rakuten is hiring engineers. J

Page 3: Zen Hackathon, Rakuten Profile

Rakuten is hiring engineers hackers. J

http://global.rakuten.com/corp/careers/engineering/new/

Page 4: Zen Hackathon, Rakuten Profile

We know hackers make the world a better place. J

Page 5: Zen Hackathon, Rakuten Profile

Rakuten is hiring hackers. J

http://global.rakuten.com/corp/careers/engineering/new/

Page 6: Zen Hackathon, Rakuten Profile

Technology Conference 2014 On Oct. 25th Saturday free of charge at Rakuten Tower in Shinagawa Seaside (regional venue: Rakuten Sendai/Osaka/Fukuoka office, Singapore office)

Go Register! → http://tech.rakuten.co.jp/

Page 7: Zen Hackathon, Rakuten Profile

Highlights of this year Top front runners and legendary presenters will take the stage!

Page 8: Zen Hackathon, Rakuten Profile

Yoga Session

This year, we will provide a special session about yoga and meditation for engineers. Through meditation, relax your body and soul, and enhance your creativity!!

Page 9: Zen Hackathon, Rakuten Profile

Beer Bash Enjoy talking and drinking at the beer bash after the conference. We’d be very glad that you’ll have fun communicating with speakers and other participants. (Of course, it’s free of charge!!)

Page 10: Zen Hackathon, Rakuten Profile

Starts at 11:00 am on Saturday, Oct 25th!! Go Register! → http://tech.rakuten.co.jp/

Rakuten Technology Conference 2014

Page 11: Zen Hackathon, Rakuten Profile

What is Rakuten?

Page 12: Zen Hackathon, Rakuten Profile

No.1 E-commerce company in Japan Called “Rakuten Ichiba” http://www.rakuten.co.jp/

Nearly 30

%

Share of Japanese online retail market

Over 40,000

Number of Rakuten Ichiba merchants:

Over

\1trillion

Rakuten Ichiba and Book’s GMS surpassed *in October 2012

82 million

Number of Rakuten Ichiba merchants:

Page 13: Zen Hackathon, Rakuten Profile

Unique Business model

Over 40

services

25 countries/

regions

\4 trillion

*Group consolidated

Page 14: Zen Hackathon, Rakuten Profile

E-Commerce

Credit Card

Banking

Securities Telecom

Travel

E-Money Digital Goods

Portal & Content

Database

Loyalty Program

Log-In

Over 40

services

25 countries/

regions

\4 trillion

Unique Business model

*Group consolidated

Page 15: Zen Hackathon, Rakuten Profile

E-Commerce eBook Travel Other Services & Businesses

Rakuten Institute of Technology   Development Center Head Office / Regional Headquarters 

Over 40

services

25 countries/

regions

\4 trillion

Unique Business model

*Group consolidated

Page 16: Zen Hackathon, Rakuten Profile

32 68 99 181 456

1,298

2,033 2,139

2,499

2,983

3,461 3,799

4,435

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000 (Million USD) Over

40 services

25 countries/

regions

\4 trillion

X135

Unique Business model

*Group consolidated

Page 17: Zen Hackathon, Rakuten Profile

17 years ago, Rakuten was born with a big dream

1991 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

Page 18: Zen Hackathon, Rakuten Profile

Empowering People and Societies through the Internet

1997 Founded

2000 IPO(JASDAQ)

Page 19: Zen Hackathon, Rakuten Profile

Our EC business model is very unique!

Rakuten Ichiba: Shop-centric

EC sites in US: Product-centric

2002 Launched “Pay-as-you-go programme“, “Rakuten Super Points”service

2006 Announced our vision “Rakuten ecosystem” ,which connects online and offline services.

Page 20: Zen Hackathon, Rakuten Profile

We are making merchants and users happy

Support

2008 First E-Commerce Expansion Overseas

2011 Achieved over 1 trillion yen in gross transaction volume and 38,000 online shops

Page 21: Zen Hackathon, Rakuten Profile

As result…

2012 Official Start of "English-nization"

Over 10,000 employees

Page 22: Zen Hackathon, Rakuten Profile

2013 Brand Royalty

1.  Rakuten Ichiba 2.  Yahoo!Japan 3.  Google 4.  Amazon.co.jp 5.  ECnavi 6.  Kakaku.com 7.  Youtube 8.  Wikipedia 9.  Suntory 10.  KIRIN Beer

Researched by Nikkei BP consulting

Most supported Web site in Japan

Web Brand Research 2013

Page 23: Zen Hackathon, Rakuten Profile

1.  Salesforce 2.  Alexion Pharmacy 3.  Vmware 4.  Regeneron Pharmaceuticals 5.  ARM Holdings 6.  Baidu 7.  Amazon 8.  Intuitive Surgical 9.  Rakuten 10.  Natura Cosmeticos

Innovation

Most Innovative Companies in the world

ranked by Forbes

World’s Most Innovative Companies

2013

Page 24: Zen Hackathon, Rakuten Profile

Working in Rakuten as an engineer

Many

fields

Global Experience

Page 25: Zen Hackathon, Rakuten Profile

E-commerce Online travel

Portal site Auction

Many

fields

Global Experience

Page 26: Zen Hackathon, Rakuten Profile

E-banking Credit card

e-money Securities

Many

fields

Global Experience

Page 27: Zen Hackathon, Rakuten Profile

WiFi IP Phone(app)

Payment Coupon

Many

fields

Global Experience

Page 28: Zen Hackathon, Rakuten Profile

Web research Solar Panel

Insurance

Horse racing

toto

Many

fields

Global Experience

Page 29: Zen Hackathon, Rakuten Profile

eBook

Digital Contents

Logistics

Video streaming

and so on

Many

fields

Global Experience

Page 30: Zen Hackathon, Rakuten Profile

No.1 baseball team Many

fields

Global Experience

Page 31: Zen Hackathon, Rakuten Profile

“English-nization” Changed our all internal language into English

Case Study of Harvard Business School

Many

fields

Global Experience

Page 32: Zen Hackathon, Rakuten Profile

China, 98

India, 49 Korea, 26

US, 18

Vietnam, 12

Canada, 7

Australia, 6 Thai, 5

Norway, 5 Indonesia, 4

Sweden, 4 Malaysia, 4 UK, 3

Singapore, 2

Others, 46

NON-JP 25% JP

75%

*As of end of July/2013

1,400 engineers

Globalization

Many

fields

Global Experience

NON-JP 66%

JP 34%

FY14 new grads,79

Page 33: Zen Hackathon, Rakuten Profile

Where Mid-career Engineers Came From

Many

fields

Global Experience

previous company Google Amazon Microsoft

Yahoo Apple GREE

NHN Japan Accenture

Wipro HUAWEI

Nokia

Page 34: Zen Hackathon, Rakuten Profile

Rapid Expansion

2008 2009 2010 2011 2012 2013

*Invest

Many

fields

Global Experience

Page 35: Zen Hackathon, Rakuten Profile

Learning Opportunities

Development camp at SF with foreign engineers

Global experience program

Page 36: Zen Hackathon, Rakuten Profile

Pics of study session

Learning Opportunities

Study Sessions (very often)

Overseas Conference (1 time/year)

Page 37: Zen Hackathon, Rakuten Profile

Learning Opportunities

Hackathon

Page 38: Zen Hackathon, Rakuten Profile

Engineers in Rakuten

Page 39: Zen Hackathon, Rakuten Profile

Career Steps for Engineers

Years

Infra Eng App Eng

3

5~7

Project Mgr

Product Mgr

Top Eng Architect Infra

Specialist

Org Mgr

Page 40: Zen Hackathon, Rakuten Profile

Various technologies in a wide range of services

Page 41: Zen Hackathon, Rakuten Profile

We’d like to work with people who…

-  are technology lovers

-  have creativity, ambition and skills to change the world

-  want to empower various lifestyles love your service, love your customers

Page 42: Zen Hackathon, Rakuten Profile

Demo or Die! Done is better than

perfect J

Page 43: Zen Hackathon, Rakuten Profile

Be a hacker. Make the world a better place. J