Adobe Digital Insights Big Game 2017 Analysis Infographic

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  • MAKE THE 2017 BIG GAME ONE TO REMEMBER WITH STATS FROM OUR PLAYBOOK.

    Its time to kick o the most thrilling contest of entertainment and smack talk. Adobe Digital Insights is here to help your party go down in hall of fame history.

    2017 ADOBE DIGITAL INSIGHTS

    BLOOD, SWEAT, TEARS, AND DATA.

    eres more positive vibes (or social sentiments) ying

    around the NFC champs.

    e bale of wit, strength,and social sentiments.

    To keep the positive mojo owing, fans sport their teams gear leading up to the big game. Sales jump before Sundays gameand

    peak the day aer, thanks to the bandwagon.

    Gear up or go home.

    Got your eyes on a new 4K TV? Chances are, its cheaper than a trip to this years game. Add a comfy couch and fridge and you have the

    ultimate game day trifecta.

    Skip the tix. (And $13 hotdogs.)

    Wings and pizza go head-to-head.

    Traditional bone-in wings slay the competition in total

    share of social mentions.

    e bone-in vs. boneless smackdown.

    eres a avor for every denomination of wing-lover. But its hot wings that get the most hype.

    e way to wing.

    Apparently there are more pizza purists than we thought.

    Classic cheese: the pizza of champions.

    Between socializing and staying glued to the TV, fans aremesmerized by the big game.

    All eyes on the game.

    No maer who you're rooting for, throw an epic game day party using our big data insights.

    To learn more competitive data-driven research and insights, visit Adobe Digital Insights for more pages from our playbook.

    adobe.ly/ADISBLI

    Set the record for most valuable party.

    -5MOST NEGATIVE

    5MOST POSITIVE

    JAN 1 FEB 1 MAR 1

    ACCORDING TO THE ADOBE DIGITAL PRICE INDEX (DEC 2016)

    -3.8% YOY -19.8% YOY -4.6% YOY

    2.1XCONFERENCE

    CHAMPIONSHIPS

    1.7XMONDAY PRIOR TO

    THE BIG GAME

    4.7XMONDAY JUST AFTER

    THE BIG GAME

    e Patriots outnumbered the Falcons in total social mentions from January 1 - January 30, 2017. But not so fast.

    20%BONELESS

    80%TRADITIONAL

    FOOTBALL RELATED PRODUCT UNITS SOLD ONLINE (2016)

    During this highly-anticipated weekend, people eat a shameless amount of chicken wings.

    Its a debate thats scandalized dozens of households. Until now.

    52%CHEESE

    Because nothing says true fandom like a

    mouth on re.

    HOT

    BUFFALO

    BBQ

    RANCH

    BLUE CHEESE

    TERIYAKI

    HONEY MUSTARD

    38%25%

    18%8%

    6%3%

    2%

    FALCONS

    PATRIOTSPATRIOTS

    FALCONS

    3.352.75

    1.2 M

    782K

    SOCIAL MENTIONS

    Adobe Digital Insights Methodology:Based on analysis of aggregated and anonymous data from Adobe Marketing Cloud:

    1.5M+ products across multiple categories. TubeMogul advertising performance across 2.5 billion auctions during 2016 NFL playos. 165M social engagements captured from Aug 2014 Jan 2017. Social mentions based o an aggregate total.

    Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

    2017 Adobe Systems Incorporated. All rights reserved.

    50%FEBRUARYS BIG GAME

    65%CONFERENCECHAMPIONSHIPS

    1%SUPREME

    3%VEGGIE

    9%HAWAIIAN

    8%MEAT LOVERS

    24%PEPPERONI

    3%SAUSAGE

    With its simple, no-frills execution, plain cheese

    wins the most buzz.

    Its no surprise thenthat the ultimate nger food outperforms pizza

    this weekend.

    40%

    4%CHICKEN WINGS PIZZA

    INCREASE IN ONLINE CHICKEN WING & PIZZA SALES DURING THE BIG GAME WEEKEND VS AVERAGE WEEKEND (DEC 2015 - FEB 2016, US)

    AVERAGE MOBILE AD COMPLETION RATE

    http://adobe.ly/ADISBLI