MAKE THE 2017 BIG GAME ONE TO REMEMBER WITH STATS FROM OUR PLAYBOOK.
Its time to kick o the most thrilling contest of entertainment and smack talk. Adobe Digital Insights is here to help your party go down in hall of fame history.
2017 ADOBE DIGITAL INSIGHTS
BLOOD, SWEAT, TEARS, AND DATA.
eres more positive vibes (or social sentiments) ying
around the NFC champs.
e bale of wit, strength,and social sentiments.
To keep the positive mojo owing, fans sport their teams gear leading up to the big game. Sales jump before Sundays gameand
peak the day aer, thanks to the bandwagon.
Gear up or go home.
Got your eyes on a new 4K TV? Chances are, its cheaper than a trip to this years game. Add a comfy couch and fridge and you have the
ultimate game day trifecta.
Skip the tix. (And $13 hotdogs.)
Wings and pizza go head-to-head.
Traditional bone-in wings slay the competition in total
share of social mentions.
e bone-in vs. boneless smackdown.
eres a avor for every denomination of wing-lover. But its hot wings that get the most hype.
e way to wing.
Apparently there are more pizza purists than we thought.
Classic cheese: the pizza of champions.
Between socializing and staying glued to the TV, fans aremesmerized by the big game.
All eyes on the game.
No maer who you're rooting for, throw an epic game day party using our big data insights.
To learn more competitive data-driven research and insights, visit Adobe Digital Insights for more pages from our playbook.
Set the record for most valuable party.
JAN 1 FEB 1 MAR 1
ACCORDING TO THE ADOBE DIGITAL PRICE INDEX (DEC 2016)
-3.8% YOY -19.8% YOY -4.6% YOY
1.7XMONDAY PRIOR TO
THE BIG GAME
4.7XMONDAY JUST AFTER
THE BIG GAME
e Patriots outnumbered the Falcons in total social mentions from January 1 - January 30, 2017. But not so fast.
FOOTBALL RELATED PRODUCT UNITS SOLD ONLINE (2016)
During this highly-anticipated weekend, people eat a shameless amount of chicken wings.
Its a debate thats scandalized dozens of households. Until now.
Because nothing says true fandom like a
mouth on re.
Adobe Digital Insights Methodology:Based on analysis of aggregated and anonymous data from Adobe Marketing Cloud:
1.5M+ products across multiple categories. TubeMogul advertising performance across 2.5 billion auctions during 2016 NFL playos. 165M social engagements captured from Aug 2014 Jan 2017. Social mentions based o an aggregate total.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
2017 Adobe Systems Incorporated. All rights reserved.
50%FEBRUARYS BIG GAME
With its simple, no-frills execution, plain cheese
wins the most buzz.
Its no surprise thenthat the ultimate nger food outperforms pizza
4%CHICKEN WINGS PIZZA
INCREASE IN ONLINE CHICKEN WING & PIZZA SALES DURING THE BIG GAME WEEKEND VS AVERAGE WEEKEND (DEC 2015 - FEB 2016, US)
AVERAGE MOBILE AD COMPLETION RATE